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International Humanities and Applied Science Journal
ISSN : -     EISSN : 26225808     DOI : -
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer reviewed journal published three times a year (January, May, and September) by International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single column layout.
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Articles 18 Documents
TOURISM MARKETING MANAGEMENT FRAMEWORK Nurmahdi, Adi
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

The purposes of this paper is to deliver a conceptual model which enable  analyzing insight to marketing strategy formulation and implementation of a local hospitality and tourism board administrator. Knowing organizational position in the market place is important and for that the Internal External (IE) matrix can be applied. In this model descriptive analysis method applied. Secondary data collected through the study of literature and other publication. The data analysis consists of external and internal environment assessments score, the marketing mix effectiveness, and Segmenting, Targeting and Positioning (STP) analysis. Matrix of the Grand Strategy carried out to overview options to the alternative strategies which the board has. This model suggests that a local hospitality and tourism board should increase its corporate strategies and competitiveness by distinguishably offering products which are different from its competitors, enhancing values offered to attractive tourist destinations, as well as considering local wisdoms and culture embedded in its product offering, so as simultaneously to raise local revenues which can be gained through the increase in the number of tourist visits, and the enhancement of many small medium enterprises and local economy for the betterment of society’s wellbeing
BUILDING A VIRTUAL HAND FOR SIMULATION Hidayat, Muhammad Agung
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2018.v1i1.001

Abstract

In this paper, one of the advanced technology in the field of human-computer interaction is known as the virtual hand. At the first, we have to know the grasping behavior.  The virtual hand simulation can give experience grasping behavior and natural interaction. Many of HCI researcher said that one day the interaction between human and computer will be more natural, easy to use and less error. We only focus on 3D hand gesture. We use the engaging virtual application that supports 3D hand gesture in order to test whether the combination of grasping will provide the desired effect or not. We present the result from usability evaluation experiments. And finally, we want to shows that the  3D hand gesture can be grasping naturally look like the human hand.
MANAGEMENT INFORMATION SYSTEMS & CUSTOMER DASHBOARD VSAT SERVICES IN PT XYZ Zuliani, Erni; Dores, Ardiansyah
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

The development of Information Technology nowadays has caused a shif in a corporate’s standard of effectiveness and it has become a compulsory for its development. The new standard is in line with the need of information that is easy to get and efficiently. PT. XYZ is a national private company engaging in telecommunication network business, and focused on equipment supplying and telecommunication service based on Very Small Apperture Terminal (VSAT). In order to organize the project, PT. XYZ currently has not used the full information system. By using a Dashboard Management Information System, it is expected to help corporate’s to achieve an activity mechanism that is more effective and controlled that enables them to be implemented to ease the monitoring, managing the current project so that it can be well-organized.
Key Performance Indicator Application In Performance Assessment Of The Best Employees With Simple Additive Weighting Methods On General And Hr Division Case Study: Perum Percetakan Negara RI Meilina, Popy; Risanty, Rita Dewi; Nurwahyudin, Eka
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

Management of human resources (HR) of a company greatly influences many aspects in determining the success of the companys work. One of the most important in the management of human resources (HR) in a company is the selection of the best employees periodically to encourage employee morale in increasing their dedication and performance. But in reality the PNRI Public Corporation is still not optimal in conducting the best employee selection, this is due to the unavailability of media that can process employee appraisals and provide recommendations in the selection of the best employees. This study aims to determine the best employee assessment and selection procedures at PNRI Public Corporation and to produce the best employee decision support system based on the needs of the PNRI Public Corporation. In determining the best employees in Perum PNRI, the system uses the Simple Additive Weighting (SAW) method. The criteria that have been used in the PNRI Public Office are attendance, work motivation, communication and collaboration, understanding and mastery of work, self-development, achievement of national work targets, rewards and sanctions. This system was developed with the PHP and MySQL programming languages. This information system can be used to process employee data from the incoming employee process, the employee appraisal process, the best employee selection process, to the process of creating employee value reports. The output in this system is the value of the best employee selection calculation with the SAW method and the best employee recommendations for PNRI Public Corporation and the assessment statistics display every quarter.
THE WORKFORCE QUALITY OF ASEAN ECONOMIC COMMUNITY: CASE IN INDONESIA Nusraningrum, Dewi; Dores, Ardiansyah
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

The composition of the Indonesia’s workforce is still dominated by Elementary and secondary school graduate. This study aimed at mapping the Quality of Workforce Education toward Asean Economic Community is a case study in the research area of West Jakarta. Long-term Objectives: To identify the progression of the quality of workforce education in West Jakarta, forecasting inventory and employment needs of West Jakarta, and formulate policies and programs necessary workforce advancement. The results of the study with a descriptive method of analysis indicate the need for: improving the quality of workforce education to conform to the Mutual Recognition Arrangements (MRAs) for major professional services of the Asean Economic Community, identifying the level of inventory and employment needs of West Jakarta, encourage absorption of the workforce, the Government of West Jakarta, to formulate policies and programs of workforce according to Mutual Recognition Arrangements (MRAs) for major professional services in Asean Economic community
The Impact Of Compensation And Leadership On The Organizational Commitment And The Implication On Employees Turnover Intention Of Pt Provices Indonesia Central Office Nurfadilah, Nadia
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

The purpose of this study is to understand and describe the impact of compensation and leadership on the organizational commitment and its implications on turnover intention of the main office employees at the PT Provices Indonesia. There are 52 respondents (the whole employees). Data collection was conducted by interview and questionnaire. Path analysis (by using smartPLS3.0) and matric correlation analysis (by using SPSS24) among the variable dimensions were applied.The study revealed that: (1) compensation and transformational leadership have no significant impact on the organizational commitment, but has a significant impact on the Turnover Intention; (2) organizational commitment has no significant impact on the turnover intention; (3) It is not proved that organizational commitment is the mediator variable of the impact of compensation and transformational  leadership on turnover. Based on the analysis of matric correlation among dimensions, to decrease turnover Intention, it is suggested to maintain and improve the following dimensions, such as; (1) indirect compensation versus  planning to seek in other job; (2)  transformational  leadership planning  to seek other job. Besides, to decrease turnover Intention: (1), the management suggests to redesign compensation, (2) doing leadership training, coaching and counseling. It is needed to ensure the convenient or comfortable environment) to do the job.
Elaboration of Batik Pattern Design Application in Indonesia Dinata, Rizky; Fan, Zhang
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.06

Abstract

Batik is cultural expression that contains symbolic meaning of philosophy and high aesthetic value for Indonesian people. The unique method makes Batik represent Indonesian unique character. As it application expanding, unfortunately modernization has brought incorrect interpretation about history existence of Batik design and application, it leads to a major problem in philosophy meaning and design innovation of modern Batik. Most of previous researcher only focus on the technique to preserve the method in producing Batik. Focusing in Batik motif and pattern design is required. By formulating a good structural connection from the philosophy of an object and its symbolic meaning, this paper will discuss Batik motif and pattern design which suitable for modern design application. This paper offering a comparative study of three category of development which applied philosophy, contemporary style and basic design principle approach to design a modern batik pattern. New improvement on designing a new modern Batik motif design are essential to applied on innovative product which contain a good philosophy in order to create a strong and consistent message to the target market. So it can brought Batik to the modernization and international market with the high appreciation to Indonesian traditional culture.
Transformational Leadership Impact and Compentation toward Implementation of Work Motivation on XYZ Vocational School Teacher Performance Fridayanti, Fina; Ditosumarto, Ngadino Surip; Edi, Satrio Wibowo
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.02

Abstract

The This study aims to discuss about transformational leadership impact and compensation toward implementation of work motivation on XYZ Vocational School teacher performance. This object are XYZ Vocational School teacher of 60 respondents that have different work experience and educational background. This study used SEM data analysis techniques and used Smart PLS 3.2.7. Versions. The population used all XYZ Vocational School teachers of 60 respondents. The results of data examination and calculation, is acquired the output from the positive and significant impact of leadership toward teacher motivation and performance, and a motivation as endegenous variable that makes positive and significant impact on teacher performance. Exogenous variables (transformational leadership and compensation) toward motivation that is acquired by result R-square (R2) = 0.760. Then exogenous variables (transformational leadership and compensation) toward work performance teacher that is acquired by result R-square (R2) = 0.839. Base on this explains that determination of exogenous variable (transformational leadership and compensation) on endogenous variable (motivation and work performance) are moderately high.
The Effect of Remuneration, Work Motivation and Job Satisfaction on Employees Performance Rapsanjani, Anggi; Johannes, Singmin
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.03

Abstract

This study aims to analyze the effects of remuneration, work motivation, and job satisfaction on employees performance. The object of this study are employees working at Housekeeping Department of PT XYZ. This research was conducted to 153 respondents (proportionate simple random sampling) from the total populations of 246 employees. Determination of the number of samples to this research by using the Slovin Formula on employees at the Housekeeping Department of PT. XYZ. This research used quantitative approach by distributed questionnaires. The analyzing used Multiple Linear Regression (SPSS version 23). The results of this study indicate that remuneration, work motivation and job satisfaction have significant positive effects on employees performance. Job satisfaction variable is the most influential variable followed by work motivation and remuneration. It is suggested that the management of PT XYZ to pay attention to promotion policy by multiplying the information about promotion. Its implementation should be more open and involving union so that all employees have the equal opportunities to get their career advancement.
The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty Fitrajaya, Prawira Hadi; Nurmahdi, Adi
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.05

Abstract

This study aims to examine the effect of product quality, brand image and service quality toward customer loyalty at Starbucks. The research data was taken from a survey conducted on customers of Starbucks with the criteria have been purchased a minimum of 12 times a month. The research method used is linear regression with 3 independent variables processed using the SPSS Statistics program. The results of the research stated that the coefficient of determination is 0.494, which means the percentage contribution of independent variables (product quality, brand image, service quality) to the dependent variable (service loyalty) is 49.4%. The remaining 50.6% is influenced or explained by other variables not included in this research model. The results showed that partially, the Product Quality variable had a significantly positive effect on customer loyalty while the Brand Image and Service Quality variables had no effect on Customer Loyalty. However, simultaneously there is a significant effect of Product Quality, Brand Image and Service Quality on Starbucks Customer Loyalty.

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