Metacommunication: Journal of Communication Studies
ISSN : 23564490     EISSN : 2549693X
MetaCommunication; Journal Of Communication Studies, is a Scientific Journal, Published Twice a year March And September. Published By Departement Of Communication Science, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. Articel is Focused on the results of research and Idea in the Study of Communication Science, Media, Communication Technology and Applied Communications.
Articles
49
Articles
MANAJEMEN AKTIVITAS MEDIA SOSIAL AKUN INSTAGRAM @INDONESIABAIK.ID [Manajemen Aktivitas Media Sosial Akun Instagram @indonesiabaik.id]

Hajati, Rizky Pratama, Perbawasari, Susie, Hafiar, Hanny

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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Abstract

ABSTRACT                 Indonesiabaik.id is a site managed by Ministry of Communication and Informatics and create a team named indonesiabaik.id. The IndonesiaBaik.id team focuses on news which can target the age of 20-34 years. In conducting its activities IndonesiaBaik.id team uses several social media one of them Instagram. However, his lack of engagement becomes an obstacle in managing Instagram social media. This study aims to find out how the management of social media Instagram @ indonesiabaik.id through the stage of disseminate (share), optimize (optimize), manage (manage), and engage (engage). This research uses desscriptive method. Technique of collecting data of in-depth interview, observation and literature study. In this study it was concluded that in the management of Instagram @ indonesiabaik.id account at the share stage ran to Inpres no. 9 of 2015 Ministry of Communications in absorbing public aspirations. But @ indonesiabaik.id not yet optimal in building public trust. At the optimization stage of monitoring conducted to find out what is in the public by talking about @ indonesiabaik.id done by manual that is mention check and hashtag. In the manage phase, indonesiabaik.id has done some things such as doing monitoring media, responding to quick comments and interacting in the real time. But in this stage @ indonesiabaik.id not using social media tools mention The last stage is engage, in this stage @ indoneisbaik.id not have influencer, then indonesiabaik.id also to reach its audiences using quiz. Grabbed his audience too admin Instagram account actively reply to his own comments to make his comments active. Keywords:  Social media, Instagram, Government, team @indonesiabaik.  

HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer’s Attitude Towards Telemarketers]

Silalahi, Rut Rismanta, Prihatiningsih, Witanti, M P B, Ratu Laura

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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Abstract

ABSTRACT                 Telemarketing of insurance products is used by many companies because it is considered as simple, inexpensive and effective way to reach more customer. However, the potential customer may have different attitudes toward this method. They may be happy to receive such calls, but some of them might feel annoyed and inconvenienced. This study aims to find out whether there is a relation between insurance telemarketing communication and potential customers attitude towards telemarketers. Using Instrumental Model of Persuasion, we took two factors into account: telemarketer as source factor and content of the call as message factor. The population of this quantitative research is potential customer who had been called by insurance telemarketers in Jakarta. We used snowball sampling technique and collected data through observation, questionnaire, interview and literature study. As the result, we found a significant and strong relation between insurance telemarketers and the attitude of potential customers. There is also a significant relation between messages delivered by telemarketers and the attitudes of potential customers, but with weak coefficient of closeness.Keywords:  Telemarketing Communication, Telemarketer, Attitudes, Instrumental Model of Persuasion. 

CITY BRANDING BERBASIS LOCAL WISDOM DALAM KAMPANYE “BETTER BANYUMAS”

Afrilia, Ascharisa Mettasatya

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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Branding strategies in the context of marketing are important. Not only to label a product to be more valuable, a branding strategy is also important to position the product in the scope of the market itself. Increasingly, branding strategies also began to be applied to many lines. The existence of a place is also considered important to adopt a branding strategy to define itself in regional character. This definition is known as the city branding.. Banyumas, as one of the cities in the Central Java region, realizes the importance of city branding to instill a philosophy of local wisdom with the campaign that is promoted "Better Banyumas". The campaign is a form of city branding that aims to introduce Banyumas to all internal and external communities. This paper was analyzed using descriptive qualitative methods. Based on the results and discussion it is known that the awareness of the valuesof local wisdom which is the basis of strength for Banyumas culture has been maintained in a more universal way. Thus, public acceptance of the valuesof local wisdom is maintained and in accordance with the development of the millennial era. It can be concluded that the "Better Banyumas" campaign movement is a great hope in realizing a better society that loves and cares for Banyumas. Through this city branding movement, Banyumas District Government strives to implement city marketing strategies based on local wisdom with broader, faster, and more targeted targets.Keywords:  City Branding, Better Banyumas, Marketing Communication, Public Relations.

EXPECTANCY VIOLATION IN PRIVATE SPACE RENTAL EXPERIENCED BY AIRBNB LOCAL HOST [Expectancy Violation In Private Space Rental Experienced By Airbnb Local Host]

Arifina, Anisa Setya, ayu, Aulia Suminar

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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Technological advancement drives a variety of changes, including lifestyles and urban society’sperspective. Yogyakarta is one of the tourist destinations in Indonesia that is developing the concept of smartcity to provide convenience for its citizens in their activities, especially in smart tourism. Technology is a facilitythat can help create smart tourism in a big city like Yogyakarta. The emergence of digital platforms that aregrowing vast every year is able to change market, employment and attract the attention of wide audiencebecause it forms new values that can support the realization of smart tourism. Through the integration of touristattractions into the Airbnb platform, Yogyakarta citizens can do business by sharing economy in attracting localand foreign tourists. One of the most prominent activities of this sharing economy is the utilization of privatespaces (bedrooms in private residence) into a public space that can be rented by tourists from all over the worldthrough online. This qualitative research aims to describe the expectancy violation on private space rentalexperienced by Yogyakarta citizens who are local hosts on the Airbnb platform using expectancy violationtheory. The results showed that the host gave a positive value of communicator reward valence to tourists usingprivate zones (kitchen, bathroom, and room) without hesitation and in accordance with the rules posted in thehouse. Each respondent has different ratings for negative communicator reward valence. This depends on thecultural variability of the guest and the field of experience of the host.Keywords: smart city, sharing economy, smart tourism, expectancy violation theory

IDENTIFIKASI SALURAN INFORMASI PEMASARAN PERIKANAN SEBAGAI BAGIAN DARI PENGEMBANGAN SISTEM INFORMASI PEMASARAN PERIKANAN

Ningsih, Etik Sulistiowati, Darmansyah, Oon, ., Erwiantono

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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Development of fisheries marketing information system which have been done by Fisheries Department is a kind of effort to provide marketing information for all of stakeholders within marketing channel. Its aims to reduce information asymmetry of fisheries marketing. As an innovation, such information system must be disseminated through appropriate communication channel. This article was written based on primary data sources gained by interviewing on perception of fish cage farmer to communication channel used to get marketing information. This research demonstrate that the most frequent communication channel used to get marketing information is personal communication channel.Keywords:  Information channel, fisheries marketing, information system.

ANALISIS DAMPAK KUALITAS PERSAHABATAN PADA PENINGKATAN KINERJA DAN KEBAHAGIAN DI TEMPAT KERJA GENERASI MILENIAL

., Herlina, Loisa, Riris

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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ABSTRACT                 Humans need social relationships with others. Social relationships can make human life more colorful. Close social relationships are often called friends. Friendship can make life happier. A quality friendship relationship in the workplace can improve performance but less quality friendships will hinder employee performance. The happiness of the workplace is derived from the conditions of the working environment, the communication climate in the workplace and the fulfillment of the appropriate rights of the rich. Climate of communication gained from friendship among colleagues. Having a workplace friend can reduce work pressure. Friendship is a motivational drug and a place to share information. This research is a descriptive quantitative research and association by using regression analysis sedehana. The sample of this study is 60 millenial generations that have been employed being taken identical. The results showed that Friendship Quality and Improving Performance have a positive relationship, Friendship Quality and Happiness have positive relationship, Improving Performance and Happiness have positive relationship, Friendship Quality has an effect on Improving Performance, Friendship Quality has an effect on Happiness. Millennial generations picture is the average Friendship Quality in the workplace of 58.72%, the average contribution of the Improving Performance of 66.25%, the average of friendship contribution in forming a happy Happiness feeling of 63.5%.Keywords:  Friendship Quality, Improving Performance, Happiness.

EDUKASI KESADARAN MASYARAKAT MENJAGA DAN MELESTARIKAN HUTAN HUJAN TROPIS PADA MASYARAKAT KOTA BONTANG

., Hairunnisa, Mohammad Noor, Mohammad, ., Sabiruddin, Broer, Kheyene Molekandela

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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ABSTRACT                  Tropical rainforest is Indonesias natural potential to be saved. The condition of forests in Indonesia, especially in the town of Bontang, East Kalimantan is of concern. The amount of forest destruction caused by human behavior such as forest fires, illegal logging which will impact on environmental damage and can disrupt human activities. This is a threat to the existence of rain forest rainforest such as loss of function of forest itself. The purpose of this study is to find out what kind of education programs provided by the government to the surrounding community in maintaining the rainforest. Bontang city government focus on providing understanding to the public about the importance of maintaining the existence of tropical rain forests in the city of Bontang. This research uses qualitative approach with interview method and focus group discussion (FGD). Government efforts in pursuing activities to educate many experienced obstacles. Counseling is more focused on how to bring benefits to the community in managing the forest but still maintain the forest resources. Such as rubber planting because rubber can increase peoples income. this activity is expected to be effective in involving the community to help the government maintain the tropical rain forest in Bontang city.Keywords:  Tropical Rain Forest, Education, Society.

HUBUNGAN ANTARA PELATIHAN BANK SAMPAH PATRATURA DENGAN SIKAP PESERTA TERHADAP LEMBAGA

Asmara, Meilianti Rona, Komariah, Kokom, Lukman, Syauqy

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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AbstractTraining is a situation which someone gain experiental learning. In achieving the success of a training, there are something which become the determinant aspect, ie curriculum, means, and trainer. In training of bank sampah Patratura, found many problems from every determinants aspect of training success that caused the training  felt less than the maximum. This research aimed to find out the correlation between curriculum, means, and trainer with participant’s attitude to the institution ie PT. Pertamina Refinery Unit III. The theory used in this research is Experiental Theory by Pace and Faules. The method used is survey method with correlational research type, through hypothesis tests of Spearman Rank (rs) with descriptive and inferential analysis techniques. The sample size of this research was 43 people selected through simple random sampling techniques. The data collection technique used was using questionnaire, interview and research literature. The results of this research showed that there was a significant correlation between curriculum, means, and trainer with participant’s attitude to the institution. The conclutions of this research showed that there was a significant correlation between training of bank sampah Patratura with participant attitude to the institution.Keyword: Training, Bank sampah, attitude, Institution

PERSONAL BRANDING JOKOWI DALAM MEMPERTAHANKAN BRAND IMAGE MELALUI VIDEO BLOG YOUTUBE

Romadhan, Mohammad Insan

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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ABSTRACT The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image thats been built up that he was a President of a simple, close to the people, friendly and built Indonesia.Key words: Personal branding, Youtube, Jokowi

USING MYSTERY PHOTO ON STUDENTS’ VOCABULARY ACHIEVEMENT

Rusli, Tri Indah, Rahmiatin, Titin, ., Thomas

Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
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This study aims to find out whether there is or not a significant effect of using Mystery photo in improving students’ vocabulary achievement at the VII A grade of SMP Negeri 2 Oheo. The research question in this study “is there any significant effect of students’ vocabulary achievement after being taught through Mystery photo at the VII A grade of SMP Negeri 2 Oheo?” This study used quasi experimental design. The sample of this research was 60 students which divided into two classes. In collecting the data, the researcher used vocabulary test which consists of multiple-choice, fill in the blank and matching test. In conducting this study, the researcher taught experimental class by using Mystery photo without a control class. The result of this study showed that the teaching of vocabulary by using Mystery photo could improve the students’ vocabulary achievement at the VII grade of SMP Negeri 2 Oheo. It can be proved that the analysis of tcount 5.745 was higher than ttable 1.671 after consulting the ttable at the significant level 0.05 and the degree of freedom 58. Ho was rejected and H1 was accepted.Keywords:  mystery photo, vocabulary achievement, students’ improvement.