cover
Contact Name
Eko Yulianto
Contact Email
ey@pmbs.ac.id
Phone
-
Journal Mail Official
irjbs@pmbs.ac.id
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 5 Documents
Search results for , issue " Vol 6, No 3 (2013): December 2013 - March 2014" : 5 Documents clear
Marketing Mix is the Only Variable to Choose Brands And Quality? Krisnanto, Umbas
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.139 KB)

Abstract

Consumers’ Attitude to the Protest Against Lady Gaga’s Concert: An Exploratory Study Agus, Kresno
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.785 KB)

Abstract

Lady gaga is an American singer who has won 5 Grammy Awards. In the middle of 2012, she was requested to have concert in Jakarta with the contract value of tens billion. The concert was protested by a number of groups. The promoter had approached the pressure groups and negotiated the dressing.However, Lady Gaga’s management canceled the concert for security consideration.The objectives of the studyare:(1) to explore consumers’ attitude to the protest for the cancelation of Lady Gaga’s concert; and (2) using classical conditioning and expectancy-value theory, to explain consumers’ attitude to the protest.The study used focus group to collect data. The collected data was then transcribed and analyzed by content analysis.The results show that informants’ opinions can be classified into two groups: agreement and disagreement with the protest for the cancelation of Lady Gaga’s concert. Informants either agree or disagree for some reasons. Classical conditioning theory can explain either consumer’s attitude. The difference is the object of consumers’ attitude who agreed was Lady Gaga herself, while the object of disagreement was the pressure group that sponsored the protest. The attitude of the disagreement can also be explained by expectancy-value theory.DOI : https://doi.org/10.21632/irjbs.6.3.149-169Keywords: Protest, Classical Conditioning Model, Expectancy-Value Theory, Focus Group, Qualitative Content Analysis
Analysing Parallel Interaction in Supply Chains: A Supply Chain Network Perspective Simangunsong, Elliot
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.428 KB)

Abstract

The Factors of Strategic Leadership on Commitment: An Empirical Banking in Indonesia Noor, Juliansyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.254 KB)

Abstract

Convergence Numerically of Trinomial Model in European Option Pricing Ririn Sispiyati, Entit Puspita, Fitriani Agustina,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.509 KB)

Abstract

Page 1 of 1 | Total Record : 5


Filter by Year

2013 2013


Filter By Issues
All Issue Vol 12, No 2 (2019): August - November 2019 Vol 12, No 1 (2019): April - July 2019 Vol 11, No 1 (2018): April-July 2018 Vol 11, No 3 (2018): December 2018 - March 2019 Vol 11, No 2 (2018): August-November 2018 Vol 11, No 1 (2018): April-July 2018 Vol 10, No 3 (2017): December 2017-March 2018 Vol 10, No 2 (2017): August - November 2017 Vol 10, No 1 (2017): April - July 2017 Vol 9, No 3 (2016): December 2016 - March 2017 Vol 9, No 2 (2016): August - November 2016 Vol 9, No 1 (2016): April - July 2016 Vol 8, No 3 (2015): December 2015 - March 2016 Vol 8, No 2 (2015): August-November 2015 Vol 8, No 1 (2015): April-July 2015 Vol 7, No 3 (2014): December 2014 - March 2015 Vol 7, No 2 (2014): August-November 2014 Vol 7, No 1 (2014): April-July 2014 Vol 6, No 3 (2013): December 2013 - March 2014 Vol 6, No 2 (2013): August-November 2013 Vol 6, No 1 (2013): April-July 2013 Vol 5, No 3 (2012): December 2012-March 2013 Vol 5, No 2 (2012): August-November 2012 Vol 5, No 1 (2012): April-July 2012 Vol 4, No 3 (2011): December 2011-March 2012 Vol 4, No 2 (2011): August-November 2011 Vol 4, No 1 (2011): April-July 2011 Vol 3, No 3 (2010): December 2010-March 2011 Vol 3, No 2 (2010): August-November 2010 Vol 3, No 1 (2010): April-July 2010 Vol 2, No 3 (2009): December 2009-March 2010 Vol 2, No 2 (2009): August-November 2009 Vol 2, No 1 (2009): April-July 2009 Vol 1, No 3 (2008): December 2008-March 2009 Vol 1, No 2 (2008): August-November 2008 Vol 1, No 1 (2008): May 2008 More Issue