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INDONESIA
Journal of Consumer Sciences
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Education,
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
Arjuna Subject : -
Articles 34 Documents
Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia Rahmawati, Nanda Amalia; Muflikhati, Istiqlaliah
Journal of Consumer Sciences Vol 1, No 1 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (387.031 KB) | DOI: 10.29244/jcs.1.1.1-13

Abstract

Due to the entry of foreign food products, not only domestic food products does Indonesia provide to the consumers, but also foreign food products. This study aimed to analyze the effects of consumer ethnocentrism and perceived quality product on the buying behavior of domestic and foreign food products. This study used cross-sectional design study involving data from 100 consumers of Bawah Market Pekanbaru who were chosen by convenience sampling technique. The results showed that the respondents had a medium level of consumer ethnocentrism. They perceived the quality of domestic food products  higher than that of foreign food products. The results of the multinomial logistic regression test showed that ethnocentrism and perceived quality of domestic food products had a significant negative effect on the food product purchases. Specifically, consumers who had a higher level of ethnocentrism were less likely to purchase foreign food products. Meanwhile, consumers who had a higher level of perceived quality of domestic food product were less likely to purchase the mixture of domestic and foreign food products.Keywords: ethnocentrism, buying behavior, perceived quality of the product Masuknya produk makanan luar negeri ke Indonesia menyediakan konsumen alternatif bagi produk dalam negeri. Penelitian ini bertujuan untuk menganalisis pengaruh etnosentrisme konsumen dan persepsi kualitas produk terhadap perilaku pembelian produk makanan dalam dan luar negeri. Penelitian ini menggunakan desain cross sectional study dengan data yang diperoleh dari 100 orang konsumen di Pasar Bawah Pekanbaru yang dipilih menggunakan convenience sampling technique. Hasil penelitian menunjukkan etnosentrisme konsumen pada umumnya mencapai tahap sedang. Persepsi kualitas produk makanan dalam negeri lebih tinggi daripada persepsi kualitas produk makanan luar negeri. Hasil uji regresi logistik multinomial menunjukkan bahwa etnosentrisme dan persepsi kualitas produk dalam negeri memengaruhi pembelian produk makanan secara signifikan dan negatif. Konsumen yang memiliki etnosentrisme yang tinggi kurang cenderung untuk membeli produk luar negeri. Demikian juga, konsumen dengan persepsi kualitas produk dalam negeri yang tinggi kurang cenderung  untuk membeli produk campuran  dalam dan luar negeri.Kata kunci: etnosentrisme, persepsi kualitas produk, perilaku pembelian 
The Effect of Value and Reference Group on Young Consumer’s Hedonic Buying Hartatin, Diana; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 1, No 1 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (499.646 KB) | DOI: 10.29244/jcs.1.1.33-46

Abstract

Hedonic buying is one of buying behavior that based on happiness aspect, involved sensory and excluded needs. Hedonic buying can cause individual to be extravagant in long term period. The aim of this research was to analyze the effect of value and reference group on young consumer’s hedonic buying. The design of this research was cross sectional study with survey method answered by self-report questionnaire. The results were supported by an in-depth interview with some samples. This research involved 205 undergraduate students of Bogor Agricultural University which were selected by using proportional random sampling. Statistical analysis used in this study was independent t-test and multiple regression analysis. There was a significant difference on excitement value dimension and hedonic buying between man and woman. The variable of value had significant and positive influence on hedonic buying, meanwhile reference group did not influence significantly on hedonic buying.Keywords: hedonic buying, reference group, value  Pembelian hedonis merupakan suatu pembelian yang berdasarkan pada aspek kesenangan, melibatkan sensori dan diluar kebutuhan. Pembelian hedonis dalam jangka waktu panjang menyebabkan individu menjadi boros. Tujuan dari penelitian ini adalah menganalisis pengaruh nilai dan kelompok acuan terhadap pembelian hedonis konsumen muda. Desain penelitian ini menggunakan cross sectional study dengan metode survei secara self-report menggunakan kuisioner. Hasil penelitian didukung dengan wawancara mendalam terhadap beberapa contoh. Penelitian ini melibatkan  205 orang mahasiswa Strata-1 (S1) Institut Pertanian Bogor yang dipilih secara proportional random sampling. Analisis statistik yang digunakan adalah uji beda independent t-test dan analisis linear berganda. Terdapat perbedaan signifikan pada dimensi nilai kegembiraan dan pembelian hedonis antara laki-laki dan perempuan. Nilai berpengaruh secara signifikan  dan positif terhadap pembelian hedonis, sedangkan kelompok acuan tidak berpengaruh signifikan terhadap pembelian hedonis. Kata kunci: kelompok acuan, nilai, pembelian hedonis
The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB) Solikhah, Aris; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol 1, No 1 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (502.727 KB) | DOI: 10.29244/jcs.1.1.14-32

Abstract

The research aimed to identify the level of intention and analyze the influence of personality, motivation, brand image, and environment on intention of the top 15 grade of 11 Science students from 14 high schools in Jakarta, Bogor, Depok, Tangerang, and Bekasi to choose IPB and its managerial implications. Questionnaire with Likert scale was used as a method in collecting data. Descriptive and Structural Equation Modeling (SEM) was used in analyzing data. The results showed that one of three students intended to apply to IPB as a sequence of first choice and second choice. Brand image and motivation significantly influenced the students’ intention in choosing IPB. Environment and personality did not influence the intention. Environment significantly influenced brand image and students’ motivation. Personality did not influence the motivation, brand image, and intention. Making marketing strategies related to students’ intention, IPB should consider motivational factors; e.g., students’ preference in science and agricultural technology, brand image (good reputation), and environment (counseling teachers’ advice and access to the internet/website) in choosing a college as a main factor. Keywords: brand image, environment, intention to choose IPB, motivation, personality Penelitian bertujuan mengidentifikasi tingkat niat dan menganalisis pengaruh kepribadian, motivasi, brand image, dan lingkungan  terhadap niat 15 siswa terbaik IPA kelas XI tahun ajaran 2014/2015 di 14 SMA JABODETABEK dalam memilih IPB serta implikasi manajerialnya. Metode pengambilan data menggunakan kuesioner dengan skala likert. Analisis data yang digunakan deskriptif dan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan satu dari tiga siswa berniat mendaftar ke IPB sebagai urutan pilihan pertama dan pilihan kedua. Brand image dan motivasi berpengaruh signifikan terhadap niat siswa memilih IPB. Lingkungan dan kepribadian tidak berpengaruh terhadap niat. Lingkungan berpengaruh signifikan terhadap brand image dan motivasi siswa. Kepribadian tidak berpengaruh terhadap motivasi, brand image, dan niat. IPB dalam membuat strategi pemasaran yang berhubungan minat siswa hendaknya mempertimbangkan faktor motivasi (menyukai bidang sains dan tekologi bidang pertanian), brand image (reputasi baik) dan lingkungan (pertimbangan guru Bimbingan Konseling dan akses internet/website) dalam memilih perguruan tinggi sebagai faktor utama.Kata kunci: brand image, kepribadian, lingkungan, motivasi, niat memilih IPB
The Effect of Unsatisfied Experience, Culture Value, and Value Loss on Complaint Intention of Electronic Devices in Bogor, West Java, Indonesia Putra, Rizky Perdana; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol 1, No 1 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (322.624 KB) | DOI: 10.29244/jcs.1.1.47-58

Abstract

Purchase dissatisfaction on electronic devicescould cause complaint intention.Besides purchase dissatisfaction, culture values included individualism and collectivsm also influenced complaint intention. The aim of this study was to analyze the effect of unsatisfied experience, culture value, and the value loss on complaint  intention of electronic devices. The location of this study was selected  purposivelywhich was Paledang District, Central Bogor Regency, Bogor City. The study involved 100 respondents which were selected purposively. The respondents were a husband or a wife who made a decision on buying and using electronic devices. The data werecollectedwith an interview using questionnaire. The result showed that unsatisfied experience, individualism, and age influenced complaint intention while collectivism, value loss, and family income were the factors which did notinfluence complaint intention.  Keywords: culture values, collectivism, individualism, complaint intention, value loss,unsatisfied experienceKetidakpuasan pembelian barang elektronik dapat menimbulkan adanya niat komplain.Selain ketidakpuasan, culture value juga memengaruhi seseorang berniat untuk melakukan komplain. Culture value  dalam penelitian ini meliputi individualisme dan kolektivisme. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman ketidakpuasan, culture value, serta nilai kerugian terhadap niat komplain pada barang elektronik. Pemilihan lokasi penelitian dilakukan secara purposif yaitu di Kelurahan Paledang RW 04, Kecamatan Bogor Tengah, Kota Bogor. Penelitian melibatkan 100 orang sebagai sampel yang dipilih secara purposif, yaitu suami atau istri yang mengambil keputusan dalam membeli barang elektronik. Data diperoleh melalui wawancara dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa pengalaman ketidakpuasan, individualisme, dan usia memiliki pengaruh terhadap niat komplain sedangkan kolektivisme, nilai kerugian, dan pendapatan keluarga merupakan faktor-faktor yang tidak berpengaruh terhadap niat komplain. Kata kunci: culture values, individualisme, kolektivisme, niat komplain, nilai kerugian, pengalaman ketidakpuasan
The Influence of Parent’s Perception and Involvement in Purchasing Decision of Toys For Children Ulfa, Milatul; Djamaludin, Moh Djemjem
Journal of Consumer Sciences Vol 1, No 1 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (380.885 KB) | DOI: 10.29244/jcs.1.1.59-71

Abstract

Toys are "the closest children’s friend" and become an integral part of their play world. Toys are a source of joy for children, but they can be risky and dangerous. This study aimed to analyze the influence of family characteristics, perception, and parental involvement on purchasing decision of toys for children. This study used cross-sectional study design. The location was chosen purposively involving two pre-schools. The samples were 200 parents who had ever bought toys. The husband or wife as decision makers in purchasing toyswas interviewed using a structured questionnaire to collect information in the decision to purchase toys. The results showed that the perception of toys had a positive and significant relationship with the involvement on purchasing decision of toys for children. Perception of toys also had influence on purchase frequence.Key words: involvement, perception,purchasing decision, toysProduk mainan anak adalah “teman terdekat” anak dan menjadi bagian yang tidak terpisahkan dari anak-anak dalam bermain. Mainan anak merupakan sumber kegembiraan bagi anak, namun justru dipenuhi dengan resiko dan bahaya. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik keluarga, persepsi dan keterlibatan orangtua terhadap keputusan pembelian produk mainan anak. Desain penelitian ini menggunakan cross sectional study. Pemilihan lokasi penelitian dilakukan secara purposif dengan melibatkan dua Taman Kanak-kanak (TK). Melibatkan 200 orang tua yang pernah membeli produk mainan anak. Suami atau istri sebagai pengambil keputusan dalam pembelian produk mainan anak diwawancarai dengan menggunakan kuesioner terstruktur untuk menggali informasi keputusannya dalam pembelian produk mainan anak. Hasil penelitian menunjukkan bahwa persepsi mengenai produk mainan anak mempunyai hubungan positif dan signifikan dengan keterlibatan orang tua dalam memutuskan pembelian produk mainan anak. Terdapat pengaruh persepsi mengenai produk mainan anak terhadap frekuensi pembelian.Kata kunci: keputusan pembelian produk mainan anak, keterlibatan, persepsi, produk mainan anak 
Theory of Planned Behavior to Analyze the Intention to Use the Electronic Money Prayidyaningrum, Shabrina; Djamaludin, Moh Djemdjem
Journal of Consumer Sciences Vol 1, No 2 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (436.439 KB) | DOI: 10.29244/jcs.1.2.1-12

Abstract

This study aimed to analyze the knowledge, attitude, and purchase intention on electronic money among undergraduate students approached by the Theory of Planned Behavior (TPB). The study involved 100 undergraduate students of Bogor Agricultural University (IPB) which were selected randomly. The design of the study was  cross sectional study with simple random sampling method. The results showed that attitude and intention to use was the high category, while the greatest proportion of subjective norm and behavioral control were at the middle category. Meanwhile, according to the model of Theory of Planned Behavior (TPB), attitude, subjective norm, and behavioral control had positive correlations with intention to use e-money. Attitude and subjective norm affected intention to use e-money.
The Influence of Family Characteristics, Family Financial Management, and Saving Intensity on The Size of Farmer Families’ Saving at Ciaruteun Ilir Villages Kartikasari, Susanti; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol 1, No 2 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (522.804 KB) | DOI: 10.29244/jcs.1.2.13-27

Abstract

The aim of this study was to analyze the influence of financial management on saving behavior in farmer families. This research uses cross-sectional design conducted in Ciaruteun Ilir Village with purposive selection location. The study was performed in 70 randomly selected families with working wife. The results showed that financial management of farmer family is poor.  A total of 71.4 percent of farmer families has saving. The results of multiple linear regression showed that the bigger the family size, the weaker the financial management. Nonetheless, the number of assets and higher family income would increase financial management. Logistic regression showed that family with better financial management is more likely to have better saving. Family size would reduce saving, while family income would increase saving.
The Influence of Motivation, Needs, and Access to Information on Family Financial Planning in Life Insurance Purchasing Istikhamah, Istikhamah -; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol 1, No 2 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (198.144 KB) | DOI: 10.29244/jcs.1.2.28-42

Abstract

Every human needs safety and security in which one does not feel worried in their life. The same thing happens within family. This entity should be able to manage of its material resources in order to achieve the future goals. One of the managerial tools is financial planning in life insurance purchasing as life insurance is a way to get security in family life. The study aimed to analyze the influence of motivation, needs, and information access on financial planning in life insurance purchasing within family. Participants were 84 family members, either husbands or wives who did family financial planning and were selected using simple random sampling technique. The data were collected by interview using structured questionnaires. The findings indicated that family with motivation and needs of safety and security was more likely to do financial planning in life insurance purchasing.
Predicting Customers’ Intention to Revisit A Vintage-Concept Restaurant Suhud, Usep; Wibowo, Arifin
Journal of Consumer Sciences Vol 1, No 2 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (414.289 KB) | DOI: 10.29244/jcs.1.2.56-69

Abstract

Restaurants with a vintage concept become an option for urban people who want to enjoy dining out. To present this vintage atmosphere, restaurant management and owners decorated their stores with antiques and anything vintage, such as signboards, utensils, furniture, posters, and even the menu. The objective of this study is to investigate the impact of perceived value, restaurant atmosphere on satisfaction and revisit intention. This study attracted 200 respondents visiting a vintage-concept restaurant. The data were collected in Jakarta and analysed with exploratory and confirmatory factor analyses. As a result, three hypotheses were accepted and two hypotheses were rejected: customer satisfaction was influenced by perceived value and restaurant atmosphere and revisit intention was significantly influenced by customer satisfaction.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol 2, No 1 (2017): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (279.044 KB) | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.

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