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Nyimak (Journal of Communication)
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Articles 6 Documents
Search results for , issue " Vol 1, No 2 (2017): Nyimak journal of communication" : 6 Documents clear
Analisis Perkembangan Film Komedi Indonesia Chaniago, Rizky Hafiz
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.482

Abstract

In the history of Indonesian cinema, comedy films began appearing in the 1950s, along with the production of the first national film directed by Nya Abbas Akup. Indonesian comedy films were mostly produced in the 1980s and mostly starred by a group calling itself Warkop DKI. In its development, comedy films in the 2000s were divided into several genres. This paper describes the history of the development of comedy films in Indonesia in three periods: classical era (1960-1970), middle era (1980-1990) and millennium era (2000-up to present).Keywords: Indonesian movie, comedy, history of Indonesian comedy
Mengubah Wajah Parlemen Indonesia Melalui Strategi Pencitraan Positif Para Aktor Politik: Kajian Komunikasi Politik Kusuma, Yopy Perdana
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.479

Abstract

This study aims to analyze the positive imaging strategies of political actors (members of DPR-RI) in an effort to change the image of the Indonesian parliament that has been considered oblique by public. This research uses qualitative descriptive approach to describe what and how positive imaging strategy performed by political actors in order to change the face of parliament (DPR-RI). The results of this study show that political actors have not been able to utilize the strategy of adequate political imagery. In addition, the function of media relations also has not run well in managing the image as a representative institution of the people. This study concludes that political actors have not yet done an adequate positive imaging strategy. And also, the strategic function of media relations (Humas DPR-RI) has not run maximally in building the image of Indonesian parliament.Keywords: Strategy of political imaging, media relations, political communication, DPR-RI
Cyber Public Relations (E-PR) dalam Brand Image Wardah Kosmetik dengan Pedekatan Mixed Method Basit, Abdul; Rahmawati, Tri Herni
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.483

Abstract

In the midst of rapid development of information and communication technology, public relations practitioners are required to take advantage of internet media (cyber public relations) in order to promote products and simultaneously build the companys brand image. As a cosmetic product, Wardah has been doing cyber public relations activities as a marketing tool for its cosmetic products. In addition, Wardah cyber public relations activities are also aims to make Wardah brand image more embedded in the minds of consumers and can be known more widely. This study aims to determine how the influence of cyber public relations toward Wardah’s brand image in the minds of its customers. This research uses mixed method approach. The research begins with data collection and quantitative analysis, followed by data collection and qualitative analysis. The results of qualitative research are used to provide further explanation of the phenomena that have not been described based on the results of quantitative research. The results of this study indicate that cyber public relations activities conducted by Wardah cosmetics significantly influence Wardah’s brand image. Meanwhile, the results of qualitative research indicate that only the variables of online search engine and social media related to Wardah’s cyber public relations activities.Keywords: Cyber public relations, brand image, wardah cosmetics,
Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk Shintarani, Egi Dian
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.484

Abstract

Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness
Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth) Rahma, Ade
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.480

Abstract

Jakarta Clothing is an event which is providing all kinds of distribution store from Indonesia. The concept ofmarket are combined with many activities those are interested for young people. Jakcloth presents live musicperformances from many kinds of fabulous bands from Indonesia and also other countries. The segmentationsof Jakcloth started from Junior High School, Senior high School students, college students, and others. Sincewithout communication belongs to business, there will maybe such a rejection to the service or products offered.Marketing is one of important activity in the corporate world. Kotler in Rangkuti (2000:18) defines that marketingcommunications is a planning process and applying the concept, price, promotion and also distribution processof a number of products and services to create the exchanging that can satisty the purpose of individual andorganization. The Result of this study explains that Mipro in making strategy for Jakcloth event involvescommunication strategy word of mouth. Kotler and Keller (2007 ) suggests that the Communication Word ofMouth ( WOM ) or word of mouth communication is a process of communication that the form of recommendationseither individually or in groups to a product or service that aims to provide personal information .The event waschosen as a marketing communication strategy for national product based on clothing, this adjust with theyoung people character that is being the main target from distro clothing product sale. The young people, areenergic people, love musics and challenges. So then this event is manage appropriate with the characteristic ofyoung people.Keyword: Marketing communication strategy, event, word of mouth
Bingkai Media pada Program Acara Televisi Satu Indonesia Net.tv Episode Sultan HB X dan Asia Calling Tempo Tv Episode Penerus Tahta Raja Yogyakarta Surahman, Sigit
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.481

Abstract

Yogyakarta embraces the monarchical power whose existence is regulated in Law no. 13 of 2012 which requires the Governor is the King of Yogyakarta Palace. Sri Sultan HB X issued the Kings Word which elevated GKR Pambayun to Crown Princess to prepare the successor to the throne. Should be the successor to the throne of the king is one of Sri Sultan HB Xs sister. The following questions arise: How to frame the media of the event program one Indonesia Net.tv "eps" Sultan HB X and asia calling Tempo Tv "eps" successor to the throne of the king of Yogyakarta ?, What is the evidence of the hegemony of Sri Sultan HB X ?, How do the news topics match what Sultan HB X has to say? Sultan HB X wants to maintain the continuity of power. Framing is a multi-layered concept. It can operate individually, on the micro level, in terms of how citizens frame political issues. This has been the focus of the discussion up to this point. Framing can also operate on a macro level (Perloff, 2014: 165). Hegemony, the notion that political leaders can enforce their will on the Mass public by manufacturing consent, harnessing mass communications in the Service of their political objectives (Perloff, 2014: 166). Indexing, the idea that political media index news so that it closely matches the range of voices expressed by political elites (Bennett, 1994; Bennett, Lawrence, & Livingston, 2006: Perloff, 2014: 166). Descriptive qualitative research is relevant to obtain complete information about the hegemony of Sri Sultan HB X.Keywords: Frame, kings word, crown princess

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