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Nyimak (Journal of Communication)
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Articles 24 Documents
Analisis Perkembangan Film Komedi Indonesia Chaniago, Rizky Hafiz
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.482

Abstract

In the history of Indonesian cinema, comedy films began appearing in the 1950s, along with the production of the first national film directed by Nya Abbas Akup. Indonesian comedy films were mostly produced in the 1980s and mostly starred by a group calling itself Warkop DKI. In its development, comedy films in the 2000s were divided into several genres. This paper describes the history of the development of comedy films in Indonesia in three periods: classical era (1960-1970), middle era (1980-1990) and millennium era (2000-up to present).Keywords: Indonesian movie, comedy, history of Indonesian comedy
Mengubah Wajah Parlemen Indonesia Melalui Strategi Pencitraan Positif Para Aktor Politik: Kajian Komunikasi Politik Kusuma, Yopy Perdana
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.479

Abstract

This study aims to analyze the positive imaging strategies of political actors (members of DPR-RI) in an effort to change the image of the Indonesian parliament that has been considered oblique by public. This research uses qualitative descriptive approach to describe what and how positive imaging strategy performed by political actors in order to change the face of parliament (DPR-RI). The results of this study show that political actors have not been able to utilize the strategy of adequate political imagery. In addition, the function of media relations also has not run well in managing the image as a representative institution of the people. This study concludes that political actors have not yet done an adequate positive imaging strategy. And also, the strategic function of media relations (Humas DPR-RI) has not run maximally in building the image of Indonesian parliament.Keywords: Strategy of political imaging, media relations, political communication, DPR-RI
Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014 Rezeky, Rialdo; Saefullah, Muhammad
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.276

Abstract

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014
Cyber Public Relations (E-PR) dalam Brand Image Wardah Kosmetik dengan Pedekatan Mixed Method Basit, Abdul; Rahmawati, Tri Herni
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.483

Abstract

In the midst of rapid development of information and communication technology, public relations practitioners are required to take advantage of internet media (cyber public relations) in order to promote products and simultaneously build the companys brand image. As a cosmetic product, Wardah has been doing cyber public relations activities as a marketing tool for its cosmetic products. In addition, Wardah cyber public relations activities are also aims to make Wardah brand image more embedded in the minds of consumers and can be known more widely. This study aims to determine how the influence of cyber public relations toward Wardah’s brand image in the minds of its customers. This research uses mixed method approach. The research begins with data collection and quantitative analysis, followed by data collection and qualitative analysis. The results of qualitative research are used to provide further explanation of the phenomena that have not been described based on the results of quantitative research. The results of this study indicate that cyber public relations activities conducted by Wardah cosmetics significantly influence Wardah’s brand image. Meanwhile, the results of qualitative research indicate that only the variables of online search engine and social media related to Wardah’s cyber public relations activities.Keywords: Cyber public relations, brand image, wardah cosmetics,
Pengajian Al Quran sebagai Perekat Kebhinnekaan (Kajian Pola Komunikasi dalam Pengembangan Nilai-nilai Pancasila pada Masyarakat Multikultural melalui Pengajian Al Quran di Medan, Sumatera Utara) Widiyanarti, Tantry
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.271

Abstract

As a multicultural country, Indonesia has the potential to experience horizontal conflict. The conflict is usually triggered by SARA issues. Bhinneka Tunggal Ika as the motto of the state becomes forgotten. Society is divided and fragmented, fellow nation children blasphemous and hostile. If this continues, it is not impossible that the state will experience the disintegration. But, there are many ways that can be done to avoid it. One of them is digging back the local wisdom of the nation. Recitation Quran, as one part of the Indonesian local wisdom can be a part in glueing the love of the homeland, the love of diversity and the love of harmony. Knitting diversity through recitation Quran is one way to prevent the disintegration of the nation. Therefore, recitation Quran should be communicated well and correctly should be communicated well and correctly so that acceptable to the community and the national values to be conveyed through recitation Quran can be implemented. Such a thing necessarily requires the proper way of communicating so that the communication process and communication goals can be achieved. The process of communication and how to communicate will shape its own communication pattern. The communication pattern that is able to convey the purpose of recitation Quran is interesting to be studied as seen in this research. The method of this research is using qualitative method through observation, interview and documentation. This method is believed to be able to dig deep data so that the research objectives can be achievedKeywords: Recitation Quran, local wisdom, communication patterns, pancasila, multicultural
Strategi Kehumasan Tim Kampanye Partai Demokrasi Indonesia Perjuangan Kota Tangerang dalam Memenangkan Pasangan Joko Widodo-Jusuf Kalla pada Pemilihan Presiden 2014 Ghanistyana, Lathifa Prima
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.277

Abstract

Formulation of the problem in this study were ( 1 ) How PR strategy PDI Tangerang City in winning Jokowi -JK in the 2014 presidential election in the city of Tangerang ? The main objective to be achieved in this study were ( 1 ) To determine the type of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 2 ) To investigate the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 3 ) To know the results of the evaluation of the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election. This research approach is qualitative and descriptive. In this study, they were the subject of research is informants ( key figure ). Subjects of this study were divided into two principal components, which consist of internal public and external public ie the Chairman of the PDI -P Tangerang City, Party cadres, observers and journalists. The object of this study is the behavior, activities and opinion of the Public Relations Team PDI struggle Tangerang. This study used data collection techniques with interviews, participant observation, and triangulation of data. The results of this study showed, PR PDI PerjuanganTangerang City has implemented a strategy, and the type of strategy and establish a good relationship with the media, journalists, so socialization goes well. As well as the evaluation associated with the party strategy. Victory Jokowi - JK in Tangerang as a result of the passage of communication and types of strategies appropriate to the characteristics of the city of Tangerang.Keywords: Public Relations Strategy , Presidential Election, PDI Perjuangan, Joko Widodo-Jusuf Kalla
Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk Shintarani, Egi Dian
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.484

Abstract

Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness
Menelaah Lebih Dekat “Post Factual/Post Truth Politics, Studi Kasus Brexit” (Analsis Resensi Media) Wahyono, Eko; Amalia, Rizka; Ranteallo, Ikma Citra
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.272

Abstract

This research further examines the video entitled “what is the truth about post-factual politics?” about the case in the United States related to Trump and in the UK related to Brexit. The phenomenon of Post truth/post factual also occurs in Indonesia as seen in the political struggle experienced by Ahok in the governor election (DKI Jakarta). Through Michel Foucaults approach to post truth with assertive logic, the mass media is constructed for the interested parties and ignores the real reality. The conclusion of this study indicates that new media was able to spread various discourses ranging from influencing the way of thoughts, behavior of society to the ideology adopted by a society.Keywords: Post factual, post truth, new media
Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth) Rahma, Ade
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.480

Abstract

Jakarta Clothing is an event which is providing all kinds of distribution store from Indonesia. The concept ofmarket are combined with many activities those are interested for young people. Jakcloth presents live musicperformances from many kinds of fabulous bands from Indonesia and also other countries. The segmentationsof Jakcloth started from Junior High School, Senior high School students, college students, and others. Sincewithout communication belongs to business, there will maybe such a rejection to the service or products offered.Marketing is one of important activity in the corporate world. Kotler in Rangkuti (2000:18) defines that marketingcommunications is a planning process and applying the concept, price, promotion and also distribution processof a number of products and services to create the exchanging that can satisty the purpose of individual andorganization. The Result of this study explains that Mipro in making strategy for Jakcloth event involvescommunication strategy word of mouth. Kotler and Keller (2007 ) suggests that the Communication Word ofMouth ( WOM ) or word of mouth communication is a process of communication that the form of recommendationseither individually or in groups to a product or service that aims to provide personal information .The event waschosen as a marketing communication strategy for national product based on clothing, this adjust with theyoung people character that is being the main target from distro clothing product sale. The young people, areenergic people, love musics and challenges. So then this event is manage appropriate with the characteristic ofyoung people.Keyword: Marketing communication strategy, event, word of mouth
Komunikator Politik Berdasarkan Teori Generasi Shahreza, Mirza
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.273

Abstract

At a time when the public interest is disrupted by a policy or regulation made by a power. Then, there will be a reaction from the political elite, educated, and ordinary people. Apparently, we can all play a role as a political communicator when reacting to news about politics that appear in various mass media. This paper will look at the mapping of political communicators based on generation theory. In an era, there will certainly be several layers of society that are distinguished by the age or the age at which they were born. The ever-changing media and technological trends greatly affect each generation in building their mindset and political behavior. Similarly, leadership styles and rulers’ perspective also color every generation. Based on Generation theory, there is the term traditionalist, baby boomers, generation X, Y, Z, and alpha. Everything is primarily related to the behavior, lifestyle, profession, culture that is often associated with the characteristics of those generations. The theory put forward by Strauss and Howe is a very subjective assumption. Based on the theory, the writer will adapt Generasi theory in understanding the political communicator in Indonesia. This paper is a study of literature derived from various scientific readings processed and composed by the author. Understanding the theory of generations can help to identify the characteristics and ways communicators communicate, constructing messages across generations that will generally split the senior (youth) and junior (youth) generation.Keywords: communicator, politics, generation theory, media, technology.

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