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Kota adm. jakarta barat,
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INDONESIA
Jurnal Manajemen
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Articles 89 Documents
MEMBANGUN MEREK YANG SUKSES DI INTERNET Jony Oktavian Haryanto
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

Over the past few years, there has been an explosion in the online world – an explosion that is also a harbinger of how business will operate in the future. As such, the internet is having a profound impact on the way business is being conducted in ways that are often disruptive to traditional methods. Internet provides the opportunity for companies to reach a wider audience and create compelling value propositions never possible before, while providing new tools for promotion, interaction and relationship building. The internet also represents a fundamental shift in how buyers and sellers interact, as they face each other through an electronic connection, and its interactivity provides the opportunity for brands to establish a dialogue with customers in a one-to-one setting. As such, the internet is changing fundamentals about customers, relationships, service and brands, and is triggering the need for new brand-building strategies and tools. In the midst of this, aggressive internet starts-ups have emerged, creating strong brands that are putting established brands at risk. As a result, harnessing the reach and interactivity of the internet to build and maintain brands has become extremely important. However, as the need to build brand loyalty online is reaching a peak, there is a growing recognition that traditional methods are no longer suited to this new interactive environment. In light of this, this article seeks to explore how companies should go about building a successful internet brand and to identify the critical factors that must be considered.
WARALABA SEBAGAI SALAH SATU ALTERNATIF UNTUK MENGEMBANGKAN BISNIS Viriany Viriany
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

Franchising can be read in business pages of newspapers, business magazines and on the internet. A creature of the last half of the twentieth century, franchising may be the most dynamic concept retail business in modern times. Franchising is a business relationship between a franchisor and a franchisee
PENGARUH FAKTOR CURRENT RATIO, DEBT TO EQUITY, RETURN ON EQUITY, SIZE DAN MATURITY TERHADAP PREDIKSI PERINGKAT OBLIGASI Sri . Hasnawati; Rahmat . Dirja*
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

This study aims to test the impact of Current Ratio, Debt to Equity ratio, Return on Equity, Size as financial factor and Maturity as non financial factor on Bond Rating Prediction. The subjects of this research are companies from non financial industries that issue bond and whose ratings were announced by PEFINDO as of October 31, 2006. This research used regression logistic of the SPSS program. The result of the study is that Current Ratio, Debt to Equity ratio, Return on Equity, Size and Maturity have an impact on bond rating prediction. The implication of this research is that if companies want to improve their rating, they must maintain the performance such as CR, DER, and ROE. Size also gives an additional advantage to big companies in order to get a good rating. Although maturity also has an effect, it can be disregarded by the companies because the fundamental factors of the companies are more important than the external factors. 
PERSEPSI KONSUMEN TERHADAP PERBEDAAN ODD PRICES DENGAN EVEN PRICES STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA JAKARTA (STUDI PADA PRODUK MOTOROLA RAZR V3) Rodhiah . Rodhiah; Hendrik . Hendrik
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

This research is intended to determine customer perception of odd prices and even prices rom Motorola Razr V3 product. In a comparison from discount prices, perceived gain and low prices image, about prices ending odd and even prices from Motorola Razr V3 product. After it’s analyzed by using comparison analysis between the two averages by using the test T. It’s required the significant result means of prices ending in odd prices is lower than even prices. The company can be used odd prices in their marketing, because in Indonesian customers perceptions of odd prices saw lower prices iamge.
ANALISIS PERBEDAAN RATA-RATA HARGA JUAL DI RETAIL TRADISIONAL DAN MODERN DI KAWASAN SUNTER Caroline Heryanto Thio
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

The expansion of global retailers in major cities, as Jakarta, causes some impact to the traditional ones. From global retailers, there are many modern retailers developed, starting from supermarkets to hypermarkets. This research is conducted on the sales prices of some kinds of good in two different retailers, which are traditional market and supermarket. The way in conducting this research is comparing the average sales prices of some kinds of good, which are daily needs 20 kinds of vegetables, 11 kinds of fruit, and 10 kinds of canned and beverages in traditional market and Superindo supermarket. The result of this research should be a point of concern for traditional markets to make some improvements in order to face the competition with modern markets.
MULTI LEVEL MARKETING (MLM) Sebuah Bisnis Idaman Nuryasman MN . MN
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

Today Network Marketing is famous by Multi Level Marketing begin sharp glance by owner of good to promote their products. If we try to compare between business conversional and Multi Level Marketing we can get some advantages to uses the system of Multi Level Marketing as we can press down cost of promotion until minimize Level. For This time many people interest for this business at the fist time only as side business but the next they begin to focus. Multi Level Marketing business very flexible in Financial Capital, with the low cost capital and get the benefit without limit. In the operational of this business is very simple and the risk is very insignificant and carry out a plan in Domestic and International Business. Until today only some of people know about MLM business and the fact the have a certain view Negative about it. This written try to give comprehension about MLM business, how to operate, how to control and how to get successes in this business.
A STUDY OF PERFORMANCE APPRAISAL IMPLEMENTATION IN FACILITY MANAGEMENT SERVICE, MULTINATIONAL BANK, AND LOCAL MANUFACTURING IN INDONESIA Yenita Yenita
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

For a growing company, a kind of performance evaluation method is necessary to be one of the considerations for compensation payment. Besides, the method can also be used for performance improvement in the future. The best approach for a company in general is the combination between the result-oriented approach (MBO-Management By Objectives) connecting between the individual performance and strategic goals, and the customer-oriented quality approach (internally and externally) to guarantee the customers’ satisfaction. Based on the combination of these concepts, a company focuses on the goals that have to be achieved by all staffs, so that it needs subjective feedback on individuals’ quality and objective feedback on the process of the works themselves. This combination is expected to minimize the disadvantages in each system. Besides, the general implementation of these concepts also needs some considerations regarding local culture, including indirect communication and conflict avoidance.
PEMAHAMAN RELATIONSHIP MARKETING DALAM MENJALIN HUBUNGAN DENGAN PELANGGAN Dyah . Sulistyawati
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

One of strategies to retain customers is to set up a partnership with them. That can be done through understanding the concept of relationship marketing. In these relationships, the customers are positioned as partners. The marketing relationship marketing is needed in order to make the customers loyal towards companies. If companies look for new customers, they need much more budgets for promotion. Therefore, creating the relationships between the companies, through understanding some steps, principles, use fullness and communication, so the marketing relationships can make long partnership for the companies, marketer and customers.     
MEMAHAMI SISTEM INFORMASI SUMBER DAYA MANUSIA Ida Ayu Swastika
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

A human resource information system is the method by which organization collects, maintain, analyzes, and report information on people and jobs. The reports refer simply to the process of integrating a variety of disparate activity into a logical, meaningful whole to accomplish a given objective.
KECENDERUNGAN ORGANISASI PADA MASA MENDATANG Estralita . Trisnawati
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 3 (2008)
Publisher : Tarumanagara University

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Abstract

An organization consists of people who always live and grow from time to time. The way human face the challenge is dynamic as the way of organization develops. The influence of globalization and sophisticated technology has change many aspects in doing business. Today people can use ATM, CD ROM, scanner, video teleconference, internet etc.; this technology has influence the organization behavior. Planning, organizing, actuating and controlling are the old aspects of organization that was used generally since 1960 and 1970. In the 21sd century the transformation of organization has contributed to the organization development. There are 5 character which known as 5C i.e. continues, comprehensive, comparative, conceptuality and some experts add another one: championship spirit. Information technology (IT) is the most influencing aspect to the organization. In the global world IT has an important role. There are no more country boundaries and time/space limitation, people can communicate from anywhere at the same using the sophisticated IT.