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INDONESIA
Jurnal Manajemen
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Articles 89 Documents
PERAN PENTING PRODUCT KNOWLEDGE KONSUMEN PADA BRAND EXTENSION JASA YANG TIDAK KONSISTEN BRAND SPECIFIC ASSOCIATIONS-NYA Adi Zakaria Afiff; Harri Kuswanda
Jurnal Manajemen ##issue.vol## 15, ##issue.no## 1 (2011)
Publisher : Tarumanagara University

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Abstract

The findings of previous research on brand extension supports the importance of perceived fit in reaching favorable consumer evaluation. However studies under the condition of weak perceived fit of brand extension is still very limited, espeally in the service market. This study combines both weak perceived fit and service market to see how product knowledge of the parent brand and brand extension strategy influences the evaluation of brand extension using a 2x2x2 factorial experimental design. The results shows that product knowledge has signficance influence of supporting favorable brand extension evaluation under weak perceived fit condition; brand extension stragegy (direct and associative/indirect) inflluence, on the other hand, was not supported in this study. The later result raise the question of the importance of using different brand extension strategies when introducing new products. The former results that shows strong support for the importance of product knowledge, on the other hand, shows the importance of making sure that the different target market for a weak perceived fit brand extension also has a strong product knowledge of the parent brand.  
ESTIMASI NILAI INTRINSIK SAHAM PT INDOFOOD SUKSES MAKMUR, TBK. DENGAN MENGGUNAKAN DIVIDEND DISCOUNT MODEL Andi Wijaya; . Viriany
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

The economic recovery of Indonesia, capital market is the one o investment in Indonesia. A rational investors will allocate some money to shares that have good performance. For knowing the good shares, investors can be use value of intrinsict approach. The fundamental analysis is needed to know the value of intrinsict of shares, and conclusion is overvalued or undervalued from market price. This research is intended to know how investors make a decision based on estimation from intrinsict value of share PT Indofood Sukses Makmur (INDF). This research use secondary data from the financial statement of PT Indofood Sukses Makmur period 1999-2006, IHSG, SBI rate, market price of share INDF period November 2006-October 2007. Dividend discount model is used to estimate intrinsict value share of INDF. The result is price of share INDF are overvalued. Key Words:The Value Of Intrinsict, Dividend Discount Model, Overvalued, Undervalued
KEBERHASILAN INOVASI MELALUI RISET DAN PENGEMBANGAN YANG TEPAT AKAN MEMPENGARUHI KEBERHASILAN PRODUK DI PASAR Elvi Anggraeni Tjandra
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

One important factor for the success of a company to win in the competitive market is product innovation. But the innovation must be followed by a good research and development. Key Words:Innovation, Research And Development, Diffusion Of Innovation
PENGARUH MANAJEMEN KEANGGOTAAN TERHADAP PARTISIPASI ANGGOTA KUD DI PROVINSI JAWA BARAT Caska Caska
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

The objectives of the research are to analyse: (1) the influence of membership management on the contributive participations; and (2) the influence of membership management on the incentive participations. The method used for this research is hypothesis testing. The technique of data collecting used in this research are: 1) Questioner; 2) Interview; and 3) Documentation. Analysis Method used in this research is Method Path Analysis. The result of research conclude that: (1) The membership management has a significant impact on the contributive participations; (2) The membership management has a significant impact on the incentive participations. Key Words:Membership Management; Contributive Participation; Incentive participation   
ANALISIS TUGAS SEBAGAI ALAT MANAJEMEN SUMBER DAYA MANUSIA DALAM ORGANISASI Yussy Santoso
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

Job analysis refers to the process of getting detailed information about jobs. Job analysis is an important activity of Human Resources Manager. The topic here explained included: work redesign, Human Resources planning, and Selection. Job influences many factors: First, Economic, million people work in many professions to reach wealth and better life. No company can run its business and operation without them. Second, Organization, the success of a company was influence by how to choose the right man on the right place. Overhead costs, include wages, salary, in business are the biggest expenditure. Otherwise, factor gives value of appraisals jobs in organization, is very important. 3. People, job is not the source of income, but it is a main factor. In all condition, sad or happiness, everybody must work to fulfill their life, and make better life. Jobs can bring opportunities to do creative and self development. Suitable payment is one way to regards job, and the universal home work and leader in organization. Key Words:Management Of Human Resources, Organization, Job Analysis
ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KEINGINAN BERPINDAH PADA DOSEN TETAP FAKULTAS EKONOMI UNTAR DI JAKARTA Dyah Sulistyawati
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

The objective of this research is to find out the response of lecturers to their commitment and turnover intention or intention to leave in Faculty of Economics Tarumanagara University. Based on fifty respondent responses to the dimensions of commitment to the organization (affective, continuance and normatif) and intention to turnover. Single and multiple regression using by SPSS version 13 are need to test the hypothesis. The result obtained revealed that the affective and continuance did not have negative effect on the organization commitment of the lectures but the organization commitment did affect negatively on this turnover from Faculty of Economics Tarumanagara University. The result of this research should be taken in consideration seriously by the administration will in general lectures wants to have a better work environment and chances. Key Words: 
ANALISIS HUBUNGAN ANTARA LINGKUNGAN DENGAN KEPUASAN KERJA DOSEN TETAP FE UNTAR Haslainy Nasution; . Rodhiah
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

The objective of this research is to find out the response of lecturers to their environment and job satisfaction during working in the Faculty of Economics Tarumanagara University. The instrument used in collecting the data were distribution of questionnaires to 100 lecturers as the sample. By using correlation analysis and to test the hypothesis with SPSS program version 1.4, this research found out that there is a strong and positive correlation between working environment and job satisfaction of lecturers in the Faculty of Economics Tarumanagara University. The result of this research need to obtain attention and take notes from related stakeholders because generally lecturers require a conducive working environment condition in order to have job satisfaction. Key Words:Working Environment, Job Satisfaction
ANALISIS PERBEDAAN METODE MENGAJAR DOSEN DAN PENGARUHNYA TERHADAP NILAI MAHASISWA FAKULTAS EKONOMI UNTAR Thea Herawati Raharjo
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

The research is intended to determine which teaching method is liked by the students effect on their examination result. The six lecturer methods, usually used are: (1) lecturing, (2) discussion, (3) demonstration, (4) lecturing, giving, interviewing, duties, (5) lecturing, discussion, and giving duties, (6) lecturing, giving demonstration, and drill. The data obtained were analysis using by comparison analysis by using ANOVA one way. To compare the six teaching methods evaluated by students. The result of this research revealed the sixth method, i.e. lecturing, combined with demonstration and drill is significantly better than other 5 methods. The result needs to have attention from the lecturers of the faculty of Economics, the university of Tarumanagara before choosing the right methods in their daily duties. Key Words:Teaching Methods, Student Score
FACTORS INFLUENCING CORPORATE SOCIAL DISCLOSURE PRACTICES IN MALAYSIA Hasnah Haron; Ishak Ismail; Sofri Yahya
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

This research examines the level of corporate social disclosure (CSD) among Malaysian companies. Content analysis technique was utilized for this purpose, by way of a worksheet is used to record the amount of CSD level according to the different themes: environment, energy, products, community involvement, and employee/human resource. The annual reports of 135 companies, listed in the Kuala Lumpur Stock Exchange (main and second board) for 2000 were examined. The results show that the human resource theme was the most highly disclosed theme. The trading and services industry disclosed the highest level of CSD and also have the greatest number of companies disclosing CSD. There was no significant difference between size, industry type and leverage with the level of CSD. The high profile industry type was found to have a higher level of CSD. 
MANAJEMEN PROYEK BERBASIS TEORI GRAF Khairina Ns
Jurnal Manajemen ##issue.vol## 12, ##issue.no## 1 (2008): Volume 12 No.1
Publisher : Tarumanagara University

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Abstract

Project Management is a carefully planned and organized effort to accomplish a specific (and usually) one-time effort, for example, construct a building or implement a new computer system. Project management includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are need, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the “critical path”, that is, to ensure the plan is being managed according to plan. Project management usually follows major phases (with various titles for these phases), including feasibility study, project planning, implementation, evaluation and support/ maintenance Key Words:Project Management, Organized Effort, Computer System