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PENGARUH EFIKASI DIRI DAN LINGKUNGAN TERHADAP NIAT BERWIRAUSAHA MAHASISWA (STUDI PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA)

Hendra . Wiyanto

Jurnal Manajemen ##issue.vol## 18, ##issue.no## 01 (2014): PENGARUH EFIKASI DIRI DAN LINGKUNGAN TERHADAP NIAT BERWIR
Publisher : Tarumanagara University

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Abstract

This study was conducted to examine the effect of self-efficacy and environmental on entrepreneurial intention of student. This study uses a quantitative approach. Samples taken in this study were 50 students of Management Department Faculty of Economics Universitas Tarumanagara with purposive sampling method with sample criteria that students are following courses of entrepreneurship specialization. Analytical technique used in this study is multiple regression. The study findings showed that (1) self-efficacy and the environment together significantly influence entrepreneurial intention of students (2) self-efficacy partially significant effect on entrepreneurial intention in college students (3) Environment partially significant effect on the intention entrepreneurship in students. The finding of the research implicates that what has been indicated by a theory that predicts self-efficacy and environmental that is assumed to affect the interest to make business through entrepreneurial intention prevail for the area student of Management study program, Economic faculty Universitas Tarumanagara. Based on the result of the research, self-efficacy that is a part of output of entrepreneurship course affects directly and positively to the interest to make business. The result of the research also consolidates the previous research that had tested the direct effect of self-efficacy towards interest. Based on findings of this study, it can be suggested that efforts to foster student interest in entrepreneurship can be done by improving self-efficacy. For this to happen it is necessary to design the curriculum of entrepreneurship courses that can shape and improve the self-efficacy of students as this will have an impact on increasing student interest in opening a business.

PERAN PENTING PRODUCT KNOWLEDGE KONSUMEN PADA BRAND EXTENSION JASA YANG TIDAK KONSISTEN BRAND SPECIFIC ASSOCIATIONS-NYA

Adi Zakaria Afiff, Harri Kuswanda

Jurnal Manajemen ##issue.vol## 15, ##issue.no## 1 (2011)
Publisher : Tarumanagara University

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Abstract

The findings of previous research on brand extension supports the importance of perceived fit in reaching favorable consumer evaluation. However studies under the condition of weak perceived fit of brand extension is still very limited, espeally in the service market. This study combines both weak perceived fit and service market to see how product knowledge of the parent brand and brand extension strategy influences the evaluation of brand extension using a 2x2x2 factorial experimental design. The results shows that product knowledge has signficance influence of supporting favorable brand extension evaluation under weak perceived fit condition; brand extension stragegy (direct and associative/indirect) inflluence, on the other hand, was not supported in this study. The later result raise the question of the importance of using different brand extension strategies when introducing new products. The former results that shows strong support for the importance of product knowledge, on the other hand, shows the importance of making sure that the different target market for a weak perceived fit brand extension also has a strong product knowledge of the parent brand.  

EVALUASI KUALITAS BRAND EXTENSION: PENGARUH PERSEPSI KUALITAS PARENT BRAND, EXTENSION FIT, HARGA DAN KREDIBILITAS PERUSAHAAN PADA 3 JENIS PRODUK HIGH INVOLVEMENT

Adi . Zakaria, Afiff . Luh Erynayati

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

As most studies on brand extension uses low involvement products in their studies, this study that focus on high involvement products investigates on how consumers evaluate the quality of brand extensions. In addition to investigating the influence of parent brand’s quality, extension fit, price and corporate credibiltiy; this study compares three different groups of high involvement products, namely: shopping goods and shopping goods with a generic brand, and convenience goods that are high involvement. The result of this study shows that perceived fit is the most important factor in evaluating the quality of the brand extension; while the other 3 variables varied among the different type of products. Corporate crebility is also significantly important for the two type of high involvement product, not significant though for the shoping goods with a generic brand

HUBUNGAN ANTARA TOTAL QUALITY SERVICE DENGAN LOYALITAS PELANGGAN PT. INDOSAT CABANG KENDARI (GALERI INDOSAT)

Mulyati Akib

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

This research aim to know “Relationship between significant with total Quality Service (TQS) with customer Loyalty at PT Indosat Tbk. Branch Kendari”. Population in this research is all customers using telecommunications service at PT. Indosat Tbk. Branch Kendari. Drawdown method of sampling is probability sampling with technique proportionate stratified random sampling so that number of samples is obtained by 98. Data analytical method applied is analysis coefficient correlation Rank Spearman equip with by qualitative illustration based on observation in company and interview with the customer? Based on result of analysis obtained conclusion that analysis by using method coefisien correlation rank spearman, found that quality service has relationship with customer loyalty, this thing is visible from value rs (coefficient rank spearman) 0,626 or can be presented equal to 62,6%. The value indicates that customer loyalty to have relationship which are positive with total quality service (tangible, reliability, responsiveness, assurance and empathy). Mean all changes in total variable quality service covering direct proof dimension, reliability, energy listens carefully, and pawn can enlarge level of customer loyalty. Excelsior quality service is improved to results customer loyalty will increase.

DIMENSI – DIMENSI CITRA TOKO YANG MEMPENGARUHI PELANGGAN PADA MATAHARIDEPARTEMEN STORE DI JAKARTA

Rodhiah Rodhiah

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

The objective of this research is to find out the response of customers about store image and the dominant demension, which can make effect the customers to choice Matahari Departement Store retail. The isntrument used in collecting the data were questionnaires which are distributed to 300 customers as sample in 10 locations. By using mean and factor analysis with SPSS program version 12, this research reveald that they agree with the about demensions of store image. There are 7 dominant variables of store image dimensions which give on effect to customers to choice Matahari Departemen Store retail. The result of this research need to obtain attention from related stakeholders because in general customers require a condusive and good store image, that can effect them to came again to the retail store.

PENGARUH MOTIVASI, DAN PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HINO PADA CV THAMRIN BERSAUDARA DI PALEMBANG

Dewi Ceria, Ronnie Resdianto Masman

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

The goal of this experiment is to know the contribution of motivation, and perception, to consumer purchase’s decision of car Hino in CV Thamrin Bersaudara,Palembang. Sample are chosen using purposive sampling. And data is analysed by multiple regression. The result of this research is known that that showed that motivation, perception, and consumer’s attitude influence Hino purchasing with positively and significantly through purchasing decision. The benefit oh this research is used as a source of information for increasing sales of Hino in CV Thamrin,Palembang.

HUBUNGAN ANTARA PEMBERDAYAAN DOSEN DENGAN MUTU KERJA DOSEN DALAM SISTEM MANAJEMEN MUTU ISO 9000: 2000

Sini Suwarni

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

The aim of this research is to analyze the relationship between dosen empowerment and the work quality of dosen. The research was conducted at UNSIL Tasikmalaya who have an ISO 9001:2000 certificate, with 40 samples, selected by simple random sampling. Result of the research shows that there is positive correlation between dosen empowerment and the work quality of dosen. Therefore the work quality of dosen in all of the institutions is very important in how the services meet with the all of customer,s requirements whether it,s for internal or external customers. The work quality of dosen can be developed and dosen empowerment, particularly by implementing the ISO 9000:2000 quality management system.

ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP PELAYANAN AKADEMIK DAN PELAYANAN ADMINISTRASI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA

Maswar Abdi, Desnirita Desnirita

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

The satisfaction level is determined by the difference between the service performance as perceived by customer and what the customer expected. Beside by the importance-performance analysis where each attribute is rated by the customer on an importance scale and on performance, the writers try to combine the factors to measure the student’s satisfaction from the academic and administration services of FE Untar. Based on this analysis, we find not only the importance services that to priority in the future improvement, but also the student’s satisfaction as presentage of the student’s need are satisfied by these services. The student’s satisfaction level in the academic’ services are in the interval 53,36% to 64,07%. In totality, the students’ need are only satisfied 58,85% of the student expected.in these services. The student’s satisfaction level in the adminsitration’ services are in the interval 45,95% sampai 59,93%. In totality, the students’ need are only satisfied 58,85% of the student expected in these services. There are 4 academic service and 8 administration services are prioritied to improve by FE Untar in the future

PEMELIHARAAN MESIN DALAM MENINGKATAKAN EFISIENSI BIAYA PADA PT PERDANA FIRSTA GARMENT DI BANDUNG

Mukti Raharjo, Erika Kristiana S

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

This writing done to evaluate and knows machine maintenance cost done either in preventive and also corrective for production machines applied by Maiden PT Perdana Firsta Garmen. This article also done to know policy of which the increase of the machine maintenance efficieny can expense of at Maiden PT Perdana Firsta Garmen. Based on calculation which has been done, hence knowable that policy of best machine maintenance done by company is combination of keeping policy of preventive and keeping of corrective every time line 4 month of once because can minimize cost released by company. To overcome various resistences in machine maintenance, hence company can do drawdown of selective labor and gives is worn-out to pars technician that if happened sudden damage earned soon is handled without delivering past master from outside company. 

PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP DIFERENSIASI PRODUK PADA PT XYZ DI JAKARTA

Andi Wijaya, Cindy Cardinalle

Jurnal Manajemen ##issue.vol## 13, ##issue.no## 3 (2009)
Publisher : Tarumanagara University

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Abstract

The research aims to find out whether supply chain management influences product differentiation at XYZ company in Jakarta. Samples are chosen using random area method and data is collected by distributing questionnaires to 30 samples. Data is analyzed using simple regression analysis, combined with t-test. The result of the hypothesis testing supported the current hypothesis, that is, there is a significant effect of supply chain management on product differentiation at XYZ company in Jakarta.