Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
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Articles
Improving the Organizational Attractiveness in the Job Choice by Communicating CSR Practices

Salim, Mufid

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

This study is purposed to examine the relationship between providing information of CSR practices with organizational attractiveness in the job choice among prospective applicants. Drawing from signaling theory, we hypothesized that providing information of CSR practices will affect the organizational attractiveness for prospective applicants. Participants (N=333) viewed job postings from four companies and rated the company attractiveness. Findings demonstrated that providing information of CSR practices positively affects the organizational attractiveness. In general, this research contributes to CSR and Communication literature by showing the importance of providing information of CSR for prospective applicants in the job postings. Findings empirically show that providing CSR information will affect company attractiveness in the job choice among prospective applicants. At a practical level, the findings strengthen the importance of providing information of CSR practices during the recruitment. Companies can use their engagement in CSR to raise their attractiveness among prospective applicants.

Storytelling as a Way of Convincing Audiences in Environmental Journalism

Abrar, Ana Nadhya

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Indonesian press will continue to broadcast environmental news. From the journalism point of view, the news must be clear, understanable, and complete. However, for the time being, the result is not optimal. Audience is still unsure of the environmental news that reaches them. Their emotions are not touched by the environmental news, so they can not contribute to solving environmental problems. Based on this fact, come up idea to make storytelling as a way to convince audience in environmental journalism. Before implementing this concept, the writer conducted research on storytelling practices in broadcasting news of forest and land fires (karhutla) in Riau Pos. Evidently Riau Pos, who had received an award from the provincial government of Riau, has not practiced storytelling in broadcast karhutla news. This fact reinforces the writer to propose storytelling as a convincing art in environmental journalism. This concept leads to a narrative style that takes into account the nature of writing, target of writing, news angles and news languages by presenting the news from the perspective of journalists.

Integrity Identification in Ethnographic by Biopic of Kwee Tjie Hoei

Marta, Rustono Farady

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

This research will specifically trace the communication made by Kwee Tjie Hoei (A Hoei) or Karmaka Surjaudjaja which is manifest in the national film titled with "Love and Faith" which was released in 2015. This film is packed in the form of a romantic drama genre that tells the Biopic of A Hoei when building the business empire of PT OCBC NISP which at that time was in a crisis. The researcher is based on Communication Theory of Identity which was triggered by Michael Hecth and Aristotle's Rhetoric to probe the message conveyed in the film. The research paradigm is based on constructivism, while the method used in this research is Hymes’s Ethnographic of Speaking with eight components by the acronym of S-P-E-A-K-I-N-G and this type of research is descriptive with a qualitative approach. The unit of analysis used in the research was scenes in the film, so the researcher was able to identify Kwee Tjie Hoei’s integrity which was shown in several stages of identity. The results showed that dominated the implicit message in the form of the integrity of Kwee Tjie Hoei's figure, in line with the principle of rhetoric that rests on the level of public communication.

Political Advertising Camouflage As News

Pasandaran, Camelia Catharina

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Advanced technology has significantly influenced media and its environment, including their audience and advertisers. The changes have forced the media to rethink their business model. Native advertising, undisruptive advertising that looks like the original content of the media, is one of the new advertising form developed in the past few years. This trends started in Indonesian in 2014 as some big online media offers the native advertising space to the advertisers. In the perspective of Baudrillard’s postmodern view, this is a kind of simulation which may lead to the death of the reality. This study seeks to find the way news simulation work in Indonesian online media advertising. The result shows that the packaging, the placement, and the minimum disclosure of political native advertising have blurred the separation between commercial and editorial content. Analyzing from Baudrillard’s perspective, this news simulation is at the second stage of simulation, or evil appearance, in which people can no longer differentiate between the real news and the ads which simulate the news.

The Management of Negotiation Process on the Animal Welfare Dispute in the Bandung Zoo

Agustin, Herlina, Sirait, Rinda Aunillah, Supriadi, Dandi

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Management of conflict and negotiation played an important role in solving a dispute. Both actions were not simple tasks in resolving conflicts since different points of view usually involve. This was what happened in the dispute of animal welfare issue between Bandung Zoo and Scorpion Wildlife Foundation. The dispute that became the focus of this article related to the accusation raised by the Scorpion Wildlife Foundation towards the Bandung Zoo in terms of animal welfare abandonment. The conflict between the two organizations has increased because the zoo did not accept the allegations and intended to bring the foundation to a legal court for the reason of defamation. This article looked at the use of the management of conflict and the negotiation to resolve this conflict by the Agency of Natural Resources of West Java as facilitator. The study used constructive case study method to chronologically construct the conflict and the use of negotiation. The results showed that the facilitator dominated the negotiation process, while the conflicting parties have not had any agreement to resolve the problem. The condition had a potential to be invalid any time if the dispute was not completely resolved.

Digital Transformation, Big Data and Research Landscape in Digital Communication

Syafganti, Imam

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

The digitization of communications technology has led to an intense interaction between human and digital-based technology. A large number of digital data traces produced by humans as a result of that activity. Such data is commonly referred to Big Data. The availability of Big Data as a digital data source in turn, opens opportunities for communication scientists to be able to use that data to get the patterns and trends of human activities that have been done through social research. It is necessary to understand the basic concept of the Big Data, using appropriate tools and adequate access to the data, and appropriate research method in order to be able to conduct research by using such digital data. This paper aims to describe the potential of Big Data for the purposes of communication research, the use of appropriate tools, techniques and methods and to identify potential research directions in the digital realm. Some limitations and critical issues related to the research validity, population and sample, as well as ethics in digital media research method were also discussed.

The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media

Murwani, Endah

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

The use of social media is not only important but also strategic means of political communication in the Regional Leader Election (Pilkada) of DKI Jakarta and is interesting to be examined, particularly from the view of Erving Goffman’s Self Presentation—Impression Management Theory. This research aims at illustrating the impression management strategy of the Governor-Vice Governor candidates for DKI Jakarta, namely Ahok-Djarot and Anies-Sandi, through social media. We apply qualitative analyses to the Instagram feeds and Twitter timelines of the two duos from October 2016 to April 2017. The result shows that the candidates attempt to present themselves by projecting the images they want. Ahok-Djarot applies three strategies: 1) credibility strategy, presenting competency, achievements, performance during their time in the office of DKI Jakarta as well as their characters—enthusiastic, firm, and focus to positive matters; (2) politeness strategy, by illustrating themselves as two concerned, friendly, and humorist persons; (3) influencing strategy, to spread influence; (4) self-deprecating strategy to draw sympathy from the citizens about the problems faced by Ahok. On the other hand, Anies-Sandi utilize these three strategies: 1) affinity seeking and politeness strategy to make them acknowledged and liked by the netizens; 2) image confirming strategy to make the netizens have the image of who Anies-Sandi are; and (3) credibility strategy by showcasing their achievements prior to being the Governor-Vice Governor of DKI Jakarta candidates.

Genealogi Post Truth

Hamad, Ibnu

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2: December 2018 - Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Makalah ini menguraikan asal muasal konsep dan praktik post truth. Bahwasanya potensi terjadinya post truth bisa diselusuri mulai dari gua Plato manakala orang membicarakan mengenai realitas atau kebenaran.  Ketika orang-orang bersaing memperebutkan pengaruh, kebenaran dipelintir melalui pembentukan public opinion, pengembangan manufacturing consent,  ataupun pelaksanaan construction of reality.  Sambil memanfaatkan kekuatan media, para pelaku post truth membuat berbagai statement of events dalam bentuk Discourse (dengan D besar) yang menguntungkan dirinya dan atau merugikan pesaingnya. Untuk itu mereka secara sadar menyeleksi  fakta yang akan dimunculkan (framing), memilih tanda yang digunakan (signing) dan mengatur penyebarluasannya (priming). Dapat ditelusuri juga, post truth bukan hanya terjadi dalam kehidupan sehari-hari pada bidang ekonomi, politik, jurnalisme, melainkan pula dalam bidang ilmu pengengetahuan (science)

COMMUNICATION PATTERN AND FAMILY TYPOLOGY OF HIGH SCHOOL ADOLESCENTS IN BOGOR - WEST JAVA

Pramono, Firdanianty, Lubis, Djuara P, Puspitawati, Herien, Susanto, Djoko

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 2, No 1: June 2017: Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Family communication does not occur randomly, but it patterns based on a particular scheme through two communication behavior: conversation and conformity orientations. Te purpose of this study is to analyze communication pattern and family typology of the senior high schools’ students (adolescents) in Bogor – West Java. The research was conducted by survey at six senior high schools in Bogor. Total of respondents were 372 students, consisting of 206 females and 166 males ranging aged between 15-18 years old. Te result are 50.5% with high category of the orientation conversation and 49.5% in low category. In conformity orientation, most of the teenagers (73.7%) have been as high categories and 26.3% in low categories. Te study has also organized in four types of families: 46.2% of consensual (high both in conversation and conformity level), 4.3% of pluralist (high in conversation but low in conformity level), 27.4% of protective (low in conversation but high in conformity level) and 22.0% of non-interventionist (laissez faire) (low in conversational and conformity level). Based on gender, females have often more conversations with family with a higher conformity than males.

FLIP AND SWITCH - MINORITY AND CULT FILM IN INDONESIAN CINEMA

Faizal, Ahmad Riza

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 2, No 1: June 2017: Jurnal Komunikasi
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

This research has put forward the Flip and Switch concepts as milestones for signifying when a film narrative change their syntagmatic course through characters back and forth in weight and position thus change the messages that might be conveyed by the spectators about the film. The concepts were pointed by using the semiotic rectangle, or also known as The Greimas’ rectangle, about minority issues in one of the best Indonesian film ever made, Cahaya dari Timur: Beta Maluku. This research found two flips and two switches which signify changes in course and narrative patterns through out the film. By using criterion of what makes a film become a cult film, the research sorted and opted several peculiar scenes. Those scenes can leads the film become a cult film if the phenomena criteria are lifted and established over time. Nevertheless, at present, the film Cahaya dari Timur: Beta Maluku is not yet a cult film. Related to minority issues, the film comes from a non Anti-minority issues which complements with anti-minority issues, these findings signified that Cahaya dari Timur: Beta Maluku is not a film about minority issues but what has became after all those minority conflicts are solved.