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Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
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Articles 140 Documents
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN Meutia, Kardinah Indrianna; Husada, Cahyadi
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

The purpose of this study was to determine the effect of Culture and Organizational Commitment on the performance of employees of the Cooperative Office of State Logistics Agency. The population in this study were all employees of Public Employee Cooperatives totaling 133 people with the number of samples meeting the criteria of the sample amounting to 100 employees. Analysis technique to test the hopesis of research through Multiple Linear Regression Analysis. The results of the analysis prove that culture and commitment are important factors that can explain variations in employee performance. The implications and suggestions are explained in the article. Keywords: Organizational Culture, Organizational Commitment, and Employee Performance.
FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS BANK BPR DI PROVINSI JAWA BARAT Pandoyo, Pandoyo
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to estimate the effect of CAR, LDR, BOPO, and NPL on profitability (ROA) in rural banks in West Java Province for the period of 2012-2016. Data was collected from secondary data and data analysis using multiple linear regression. The results showed that: only BOPO proved to have a negative and significant effect on ROA. While other variables, namely CAR and NPL have a positive but not significant effect, and NPL has a negative effect but not significant to ROA. The results of the study provide practical implications for management to pay attention to BOPO as the main predictor of ROA. Suggestions for future research are explained in the article. Keywords: CAR, LDR, BOPO, NPL, ROA
THE PRESENCE OF GLOBAL VALUE CHAIN IN COASTAL MARINE TOURISM Goni, Joklan I. C; Yustika, Besty Puspa
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This paper identifies the actors in the Global Value Chain (GVC) for coastal and marine tourism (CMT) in the Thousand Islands and analyses SWOT for the lodging and transportation sectors. In-depth interviews and focus group discussions were conducted with the actors who are managers of lodgings and travel agents, transportation business owners, tour guides, and government organizations. This study first reveals the stakeholders involved in the GVC are the community, government, and private companies. It also confirms the tourist type that is dominated by organized mass tourists.  Secondly, SWOT analysis was used to describe the situation of the lodging and transportation sectors. Infrastructure is the main concern of transportation, while for accommodations, there are wide ranges of resorts and homestays with the majority managed by the local community. In addition, technology improvement also contributes to the ease of information access, facilities, and tourism product purchase. Keywords: Global Value Chain Model, Coastal Marine Tourism, Thousand Islands, SWOT Analysis
FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI Wowiling, Yessi Kristi; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty. Keywords: location, perceived service quality, tenant’s  satisfaction, perceived price, tenant loyalty
EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA Purusottama, Ambara; Trilaksono, Teddy; Ardianto, Ari
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN Ibrahim, Malik; Thawil, Sitti Marijam
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article. Keywords: Product Quality, Service Quality, Consumer Satisfaction.
PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER Lestari, Inda; Astuti, Miguna; Ridwan, Hariyanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage
PENGARUH BAURAN PEMASARAN E-COMMERCE TERHADAP INTENSI PEMBELIAN MODUL ASYNCHRONOUS E-LEARNING: PERAN DARI PENGETAHUAN KONSUMEN Deny, Deny
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Research in the E-Learning business is still limited and more research is needed on the purchase of online courses, especially the Asynchronous modules that are available at several providers of paid E-Learning platforms. The sample of this study was 100 visitors to the schoolpintar.com and Kelaskita.com sites using SEM analysis techniques. The results of this e-learning study show that the intention to purchase asynchronous e-learning modules is not significantly affected by product attractiveness, price perception and consumer knowledge, but is significantly influenced by marketing effectiveness. The results of this study are useful for entrepreneurs and prospective online business business entrepreneurs to be able to increase sales of online courses in Indonesia by focusing on marketing efforts specifically to change consumer preferences and beliefs. Keywords: e-learning, asynchronous online learning, purchase intention, consumer knowledge
ANALISIS PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN KOTA TERPADU MANDIRI Setyawati, Novita Wahyu
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to examine that transmigrant community participation in the construction of KTM is very necessary and an important part in the development of KTM development. This research is a descriptive qualitative form by combining PRA (Participatory Rural Appraisal) analysis techniques and Non Parametric Statistics. The results of this study state that the level of education, place of business, community involvement, and KTM perceptions of the level of community participation in KTM development and the field of community participation indicate the existence of a link between participation in the progress of KTM development. Keywords: service quality, price, trust, intention to purchase
ANALISIS KINERJA KEUANGAN PERUSAHAAN PROPERTI YANG TERDAFTAR DI BEI SEBELUM DAN SESUDAH KEBIJAKAN LOAN TO VALUE Prima, Ghaniy Ridha; Siregar, Hermanto; Syarifuddin, Ferry
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

The purpose of this study is to provide empirical evidence of the effects of the Loan to Value (LTV) policy on the financial performance of property and real estate companies listed on the Indonesia Stock Exchange (IDX). The sample selection uses a purposive sampling method of 42 property and real estate companies that meet the criteria. The research period is divided into 2 namely before the Loan to Value policy (2013-2014) and after the Loan to Value policy (2016-2017) with the Paired Sample t Test analysis technique. The test results show if the current ratio, Return on Asset, Return on Equity and Debt to Asset have significant differences between before and after the LTV policy is applied. While the fast ratio, cash ratio, net profit margin and Debt to Equity did not show a significant difference. Keywords: Financial Performance, Loan to Value, Property and Real Estate, Profitability Ratio, Liquidity Ratio, Solvability Ratio.

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