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Jurnal Komunikasi
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HUBUNGAN DAYA TARIK DAN POLA MENONTON PADA PROGRAM X-FACTOR RCTI TERHADAP KEPUASAN MENONTON Atmaja, Jaka
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.476 KB) | DOI: 10.31294/jkom.v8i3.3096

Abstract

One reality show program that attracts attention is the reality show X-Factor Indonesia. Impressions has a value of information and entertainment and educative get enough servings presented by television stations in Indonesia. Of phenomena that arise from the television, there is a change to the Patterns Watching the audience watching the show program .. business broadcasting station is required to have the widest possible creativity to produce a variety of interesting programs. This study aims to measure and describe how big the "Fascination and Patterns Watching Watching Student Satisfaction and Communication Academy student BSI Against Youth Force 2014 Program show" X-Factor Indonesia RCTI (period of May - July 31, 2015) ". This study uses a quantitative research with descriptive purposes and the survey as a tool method of collecting data through questionnaires, with a sample of 60 respondents disharing through slovin formula. an idea that the appeal of the show X-Factor program against the respondents have a high appeal and provide the satisfaction of watching the respondents to the program X-Factor Indonesia. From these results, showed that between Fascination (X1) with the Spectator Satisfaction (Y) significant values 0.00 <0.05, which means there is a significant correlation and has a very strong relationship that is equal to 0, 976. Furthermore, between Pola Watching (X2) with the Spectator Satisfaction (Y) significant values 0.00 <0.05, which means there is a significant correlation and has a very strong relationship that is equal to 0.985. Furthermore, between Fascination (X1) with Pattern Watch (X2) significant values 0.00 <0.05, which means there is a significant correlation and has a very strong relationship that is equal to 0, 972. Thus the appeal and Patterns Watching and mutual satisfaction audience associated positive and strong.Key words: Reality Show Program, X-Factor Indonesia, At RCTI
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND TRUST TERHADAP BRAND LOYALTY PELANGGAN ONLINE SHOPPING (Studi Kasus Karyawan Di BSI Pemuda) Utomo, Ichsan Widi
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.138 KB) | DOI: 10.31294/jkom.v8i1.2327

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh citra merek, kesadaran merek, kepercayaan merek dan loyalitas merek pelanggan belanja online. Penelitian ini menggunakan kuesioner yang melibatkan 84 responden dalam penelitian sampel dilakukan di Kampus BSI Pemuda. Berdasarkan hasil analisis regresi berganda dengan menggunakan SPSS 20, itu menunjukkan bahwa variabel Citra Merek (X1) memiliki nilai signifikansi 0.00. Variabel kesadaran merek (X2) memiliki nilai signifikansi 0,027, variabel kepercayaan merek (X3) memiliki nilai signifikansi 0,000 mempengaruhi secara simultan atau bersama-sama dan dampak yang signifikan terhadap Loyalitas merek didasarkan pada hasil pengujian hipotesis F dengan nilai signifikan 0,000 < sig . 0,05.Kata Kunci: Citra Merek, Kesadaran Merek, Kepercayaan Merek, Loyalitas Merek, Online Shopping  
PENGARUH EKUITAS MEREK, KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG (STUDI KASUS MAHASISWA/I UNIVERSITAS GUNADARMA) Kuspriyono, Taat
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.516 KB) | DOI: 10.31294/jkom.v7i1.2171

Abstract

The purpose of this study was to analyze the Effect Of Brand Equity, Quality Products And Advertising On The Decision To Purchase Brand Smartphone Samsung (Case Study Students / I University Gunadarma). This type of research is quantitative. The data source of this research is the primary data take samples samsung customers. Data is collected using accidental sampling with customers spread to 98 respondents. This study uses multiple regression analysis. Result the findings of this study indicate that: (1) Brand Equity significantly affect Decision To Purchase Brand Smartphone Samsung (2) Quality Products significant effect on Decision To Purchase Brand Smartphone Samsung (3) Advertising significantly influence Decision To Purchase Brand Smartphone Samsung (3) Brand Equity, Quality Products And Advertising significantly influence Decision To Purchase Brand Smartphone Samsung Keywords: Quality of Web Information Service Quality Online and Corporate Image
STRATEGI KOMUNIKASI PEMASARAN THE FLAT SHOES COMPANY DALAM MENGHADAPI PERSAINGAN BISNIS ONLINE SHOPPING DI INDONESIA Rahastine, Mareta Puri
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.343 KB) | DOI: 10.31294/jkom.v8i2.2869

Abstract

ABSTRAKSolusi   pemanfaatan   teknologi   tepat   guna adalah berbisnis dengan teknologi yang dimiliki. Jumlah pengguna internet di Indonesia mencapai 30 juta pengguna pada tahun 2010. Meningkat sebanyak 1400 % dalam kurun waktu 10 tahun. Hal ini yang membuat The Flat Shoes Company membuat strategi komunikasi pemasaran agar setiap pesan promosi yang dibuat dapat sampai ke masyarakat dan dapat meningkatkan penjualan ditengah-tengah padatnya persaingan bisnis dimedia online. Penelitian yang dipakai oleh peneliti adalah deskriptif kualitatif yang mempelajari masalah-masalah yang ada serta tata cara kerja yang berlaku. Setelah dilakukan penelitian dengan mewawancarai pemilik perusahaan dan konseptor untuk iklan dan promo maka dapat didapatkan hasilnya bahwa The Flat Shoes Menggunakan 4P ( Product, Price, place dan promotion ) sebagai kekuatan produknya. Dan menggunakan iklan produk sebagai kunci untuk menarik perhatian masyarakat.Kata Kunci: Strategi komunikasi pemasaran, media online, marketing mix, 4P
POLA KOMUNIKASI ANTARA GURU DENGAN ANAK DIDIK PADA SEKOLAH DASAR MODEL INKLUSI Yohanah, Imelda Dwi; Setyawan, Andi
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v8i2.3133

Abstract

AbstraksiSebagai makhluk social yang membutuhkan orang lain, manusia akan selalu melakukan proses komunikasi yang bertujuan memenuhi kebutuhan fisik maupun jasmani. Dalam keluarga, komunikasi sangat dibutuhkan, karena keluarga adalah tempat pertama bagi seseorang untuk berkomunikasi dalam kehidupan sehari-hari. Tidak hanya keluarga, Lingkungan Anak disekolahpun berperan penting untuk pembentukan karakter yang baik untuk anak.Komunikasi dapat dikatakan berjalan efektif apabila terdapat kecocokan makna, apabila si pemberi pesan dapat menyampaikan isi pesan dan penerima pesan dapat menerima pesan tersebut dengan baik.Untuk anak berkebutuhan khusus/inklusi (autis, asperger, adhd, dan sebagainya), komunikasi yang dilakukan sangatlah ekstra. Butuh penanganan, penekanan, pemahaman dan kesabaran ekstra dalam berkomunikasi dengen mereka. Jika sang anak sudah menemukan “klik”nya, maka kegiatan belajar mengajar dikelas akan efektif. Salah satunya adalah Percaya dan sikap saling terbuka.Kata Kunci : Inklusi, Pola Komunikasi, Hubungan Interpersonal dalam Komunikasi Interpersonal.
ADOBE FLASH UNTUK MENDUKUNG PEMBELAJARAN S, Supriyadi
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.064 KB) | DOI: 10.31294/jkom.v7i2.1490

Abstract

Learning to use computer animation to allow students to learn in a dynamic and interactive. Many of the benefits derived from the use of computer media as a learning tool. Adobe Flash is a standard application program used to create animation vector and bitmap which is amazing for the purposes of making a web site that is interactive and dynamic. This application is implemented as a medium of learning. The message conveyed through the media, in the form of content or teaching materials that must be accepted by the students, by using one or a combination of several of their sensory organs. Even better, when all of the sensing devices owned able to receive the message content being delivered. This paper is a study piustaka and try to express that creativity is needed in this case the animation tools in the process of teaching belaar be more easily understood by students.Keywords: adobe flash, learning.
Konstruksi Media Terhadap Berita Kasus Penistaan Agama Oleh Basuki Tjahaja Purnama (Ahok): Analisis Framing Pada Surat Kabar Kompas dan Republik Mayasari, Silvina
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.775 KB) | DOI: 10.31294/jkom.v8i2.2528

Abstract

Religion is an important object of the news that has high political social effects, it is not independent ofthe position and the level of understanding of religion common to the community. This favorable position to encourage the mass media to consistently allocate space for preaching religious issues. The theory used is the theory of social construction of Peter L. Berger and Thomas Luckman which became known as the "social construction of mass media". The method used is the analysis of framing by Gamson and Mondigliani. This study analyzes the construction of the news media on Action 4 November 2016 and 2 December 2016 Case of Alleged Defamation of Religion by Basuki Purnama Thahaja in two (2) national newspapers, namely Kompas and Republika. Kompas on the issue of category 'Protest Demanding Law Enforcement Against Ahok or SARA?' Is not explicitly mention whether the action is legal prosecution or action SARA. Republika category of issues 'Protest Demanding Law Enforcement Against Ahok or SARA?' Mentions explicitly that this action is the action prosecution of Ahok not the action of SARA. On the issue of category 'Government Guard Protest' both Kompas and Republika expressly stated that the government oversee this action well. On the issue of category 'Effect of Protest Against the Indonesian Economy' Kompas only expressed his hope that the peaceful action will run conducive so that does not affect the business world. While Republika clearly states that non-violence would not affect the financial markets as has been predicted to run smoothly. Keywords: Construction Media, Framing, News
EFEKTIVITAS IKLAN CETAK HYDRO COCO DENGAN MENGGUNAKAN METODE DIRECT RATING METHOD (SURVEI PADA REMAJA DI GOR VELDROME RAWAMANGUN) Fadilah, Jusuf
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.173 KB) | DOI: 10.31294/jkom.v8i2.3101

Abstract

The competition of isotonic beverage products on the market today is getting tougher. Hydro Coco as an isotonic beverage that is currently very aggressive to carry out promotional and advertising activities. Hydro Coco which still holds the third position of top brand 2016 phase 1 isotonic beverage category, want to increase its position. There are still many people who are not interested in isotonic drink Hydro Coco because of the perception of society itself that still assume that by drinking coconut water, the body will become weak. For that, it needs a promotion strategy by emphasizing advertising as the main communication medium. The advertising creative message communication strategy has the purpose of informing about the advantages of Hydro Coco products as isotonic drinks derived from native coconut natural good for body.This research is about The Effectiveness of Hydro Coco Print Ads Using Direct Rating Method when viewed from the level of awareness, and the power of an advertisement to get the attention, understanding, arousing feeling, and the ability of the advertisement to influence consumer behavior. The results show that Hydro Coco print ads are quite successful in attention, readthougness, cognitive, affection, and behavior to buy Hydro Coco drinks.Keywords: Isotonic, Hydro Coco, Direct Rating Method
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT JAKARTA DALAM MENGAKSES FORTAL MEDIA JAKARTA SMART CITY Soraya, Iin
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.274 KB) | DOI: 10.31294/jkom.v6i1.2458

Abstract

Jakarta Smart City is Fortal media established by the Government of DKI Jakarta, standing a year more and more people of Jakarta who access the site. Increased access of the media is interesting to do a study to analyze the factors that influenced the interest of the public to access media Fortal Jakarta Smart City. This type of research is quantitative descriptive, with a survey approach. Processing data using SPSS software version 20. The population is people who attend volunteer Activity numbered 120 people. The total sample of 30 people, with a sampling technique accidental sampling. Hypothesis testing using linaer multiple regression analysis, the coefficient of determination, Test f and t test intended to determine the effect of independent variables on the dependent variable. The results of this research are based Convergence Attention, Curiosity, Motivation, Needs, Family, Infrastructure and Environmental simultaneously affect the interest. Keywords: Jakarta Smart City, Interests, Fortal Media
KOMUNIKASI TANDA BADGE (EMBLEM) ANTARA KONSUMEN DAN PEMILIK TOKO ONLINE PADA MARKETPLACE SURIYANTO, ADHI DHARMA
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Jurnal Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.292 KB) | DOI: 10.31294/jkom.v8i1.2272

Abstract

A very tough online business competition requires an appropriate way to win the competition to stay afloat by seizing the widest consumer market. Consumers should be able to determine the choice of where their money will be spent when they will transact online. One of the ways used by online store owners to communicate with consumers that aims to let consumers spend their money in their online store is the use of badge marks (emblems). A system created by bukalapak.com to improve the quality of lapak owners who open online stores in the marketplace.keywords: communication, badge marks (emblems), online store, marketplace

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