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INDONESIA
Jurnal ECODEMICA
ISSN : 25498932     EISSN : -     DOI : -
Core Subject : Economy,
Jurnal Ecodemica menerima artikel ilmiah dengan area penelitian pada manajemen pemasaran, manajemen sumber daya manusia, manajemen produksi, manajemen keuangan, manajemen akuntansi, sistem informasi manajemen, bisnis internasional, hukum bisnis, dan kewirausahaan. Dengan artikel yang memiliki sitasi primer dan tidak pernah dipublikasikan secara online atau versi cetak sebelumnya.
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Search results for , issue " Vol 1, No 2 (2013): Jurnal ECODEMICA" : 10 Documents clear
PENGARUH PENDAPATAN PREMI TERHADAP LABA PADA AJB BUMIPUTERA 1912 CABANG BANDUNG SETIABUDHI Marlina, Lina; Hidayat, Agi Syarif
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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ABSTRACT - Every companyin theactivityaims togenerateprofits, buta phenomenon that occursinAJBBumiputerashoweda decline incorporate profits.The purposeofthis studyis to describethe premium revenue, profitpictureandtoknow how to influencetheearningspremium incomeonAJBBumiputera1912BandungBranchSetiabudhi. Researchmethodsthat will beusedis descriptiveand and verificationmethodswith case study approach. The statistical methods usedtoanalyze the effect ofindependent variables onthedependent variableis theprodutmomentcorrelationtechnique, the coefficientof determination, and at test. Data usedin this studyisdirectlyfrom theobjectof research. Hypothesis testingwillbe doneby usinga significance levelof 0.05(α =0.05) or theconfidence levelof 0.95. Resultsof the study showthat thepremium incomeandprofitonAJBBumiputera 1912BandungBranchSetiabudhiexperiencingfluctuatinggrowth. Based on the analysis, the hypothesisinthis study receivedthepremium incomeaffectprofitabilityofcompanieswithstrong category0,622. Coefficient of determinationofthe regressionequationis equal to0,438. It meanspremiumpendpatanvariable(X) hascontributed toincome(Y) of 43,8%. While the remaining100% - 43,8% =56,2% influencedbyother factors. Keywords: Income, Premiums, TheCompany andProfits
PENGARUH PENDAPATAN PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH DI KABUPATEN GARUT Sugara, Dasep Bambang; Winarso, Widi
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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Abstract - Local revenue sources of revenue coming from the local economy that aims to build the city or county and revenue receipts from local tourism sector is one of the contributors in the reception area in Garut district revenue impact of tourism on local revenues that occurred in Garut di strict that does not have a role significant but very important for the economic progress of Garut itself, therefore the tourism sector can be useful for the study discussed in a research in because of the many benefits on offer from the tourism sector, such as employment income even for relatively small revenue but sector tourism is one of the economic drivers of Garut district tax revenue is a key priority for the State to carry out the construction as compared to revenues received from other sectors of the tourism sector merupaka sector employment enough so that it can minimize unemployment in the district Garut purpose of this study to test the effect of tourism revenues to local revenues which is managed by the local government. This research uses the data in the form of tourism revenue figures from 2008 to 2012 and revenue from 2008 to 2012 were sourced from the finance office financial and asset management income, and the Department of tourism and culture Garut regency.The method used is descriptive analysis of the tourism revenue source revenue Garut regency, tool used remedy is a simple linear regression research, results of this study showed that the influence that caused to revenue from tourism revenue is there but not significant when viewed over a reliance on tourism for revenue source revenue. Keywords: tourism revenue, local revenue
PENGARUH HARGA POKOK PRODUKSI TERHADAP PENETAPAN HARGA JUAL PRODUK T-SHIRT PADA CV. TRIDHARMA PERSADA BANDUNG Serliana, Novita; Widjaja, Yani Restiani
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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ABSTRACT - This studyaims todetermine how much influencethe Cost of ProductionAgainstSellingPrice Determinationin CV. TridharmaPersada.The method used in this research is descriptive method of analysis with a case quantitative, data collection technique through observation, interviews, documentation and literature containing data on the cost of product and selling price as well as other support during the period 2007-2011 which is based on the company. The variables were tested for the cost of product as the independent variable (X) and the selling price as the dependent varable (Y). Analyzer applied is simple regression test with measurenment scale of ratio. Then to find out how big and strong influence of one or more variables use correlation coefficients, and the coefficient of determination to find out the extent of the influence of the variable X to variable Y in the form of percentage. While the test is used to test the hypothesis of t, i.e., to determine the level of significance between the independent variable (X) the cost of goods production of the dependent variable (Y) is the selling price. The conclusions of this study, H0 is rejected, which means that the price accepted H1 staple production influence significantly to selling price.keyword : cost of goods sold (cogs), selling price.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN NASABAH PADA PT BANK TABUNGAN NEGARA KCP KOPO Roisah, Riris; Iskandar, Iis
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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ABSTRACT - Banking competition in the market and business situations are changing very fast. PT. Bank Tabungan Negara as one of the banking institutions in Indonesia, was originally commissioned by the Indonesian government to be the only bank that won the distribution of mortgages, however, with the change in government policy in Indonesia, where the entire mortgage banking channel is allowed, then the State Savings Bank to shift focus business This study aims to determine the marketing strategy, knowing the level of customer satisfaction and to determine the effect of marketing strategy on customer satisfaction at PT. Bank Tabungan Negara KCP Kopo. The research method used is a quantitative method by using statistical analysis. Ans the study is a type of survey, which took samples from the population and use the questionnaire as a measurement tool. The design used in this research is descriptive method of verification for the data analysis used linear regression, coefficient test, determination and t-test. Based on the findings and results of t-test (partial) there is a significant positive effect on customer satisfaction. While the contribution of customer satisfaction marketing strategy shown by koefisisen determination has been described by 0,472, meaning that marketing strategies affect customer satisfaction of 47.2%, while the remaining 52.8% are influenced by variables not examined. And the results of the study showed R = 0.687 R almost close to 1, that mean the variables of marketing strategy to influence customer satisfaction.Keywords: strategy marketing, marketing mix, customer satisfaction.
Pengaruh Citra Merek dan Pandangan Kualitas Terhadap Kepercayaan Konsumen Pada McDonald’s Bandung Yolanda, Elsa; Alamsyah, Doni Purnama
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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ABSTRACT  - Build consumer trust in the company is very important, variable brand image and pe rceived quality of the view one of the variables in Indonesia owned franchises such as McDonalds. The purpose of this study was to determine the influence of brand image and perceived quality for consumer trust. Sampleof 100 respondentswereused, namelyconsumerswhopurchaseproductsMcDonalds. The method of research used descriptive and regression  analysis  includes  quantitative  validity  and  reliability,  the  classic  assumption  test, multiple regression analysis, determination test, correlation coefficient test, F test. The results prove that the two independent variables brand image, and perceived quality has a positive and significant effect on the dependent variable is consumer trust in McDonalds. Greatest positive effect on consumer confidence is the variable perceived quality. Keywords:  brand image, perceived quality 
PENGARUH PELAKSANAAN PEMERIKSAAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK BADAN BERDASARKAN PERSEPSI PEMERIKSA PAJAK DAN WAJIB PAJAK (STUDI KASUS PADA KPP PRATAMA BANDUNG CICADAS) Fajar, Catur Martian
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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ABSTRACTTaxes arethe mainsource ofstate revenuein addition to revenues from oilandnon-oilsources. Thus, the taxis a source of revenue that must bestrategically managed. In thecurrenttaxationliteratureare twotermsin minimizingtaxpayerthe amount of taxpayable, thetax evasion (taxavoidance) and tax evasion (taxevasion). Therefore, the tax auditis one oflaw enforcementeffortsin order to improvetax compliance. This study aims to determine the effect of Tax  Audit Execution Against  Taxpayer Compliance  In  KPP Pratama  Bandung Cicadas. The method used in this study is a quantitative method that is associative causal (cause and effect). Results of analysis based on the perception of Audit and Tax Officers. Results of the analysis based on the perception of tax inspectors produce a correlation coefficient () of 0.781, the  coefficient   of   determination   of   0.610,   and   the   comparison   with   and is , which means that the implementation of significant tax audits  on tax compliance body. Results of the analysis based on the perception of the taxpayer produces a correlation coefficient () of 0.840,  the coefficient of determination equal to 0.705, and the results obtained from the comparison with and is  ,  which  means  that  the  implementation  of   tax  audits  significantly influence Taxpayer compliance. Results of the analysis based on the perception of tax inspectors  and  taxpayers  generate  correlation  coefficient  ()  of  0.758,  the  coefficient  of determination of 0.575, And      comparative results with  and is   ,which means a   significant effect on tax audit tax compliance. Based on the analysis results, it can be concluded that the implementation of the tax audit has a significant effect on the Taxpayer compliance in KPP Pratama Bandung Cicadas. Therefore, the implementation of optimal inspection needs to be done optimally to improve tax compliance. keywords:  implementation  of  tax  audit,  taxpayer  compliance,  tax  inspectors,  corporatetaxpayers
Pengaruh Atribut Produk Tabungan Terhadap Loyalitas Nasabah (Studi pada Bank XYZ KCP Antapani Bandung) Limbong, Novi Septiani; Solihat, Ani
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
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ABSTRACT - Bank XYZ KCP Antapani Bandung from 2010 through 2012 had climbed down the number of customers . In 2010 the number of customers of Bank XYZ totaled 794 people , in 2011 dropped to 727 people , and in 2012 had increased back up to 844 people . The rise and fall of the number of clients showing low levels of customer loyalty in the bank . Customer loyalty will form one of the products offered . Product attributes are product elements that are considered important in the purchase decision .The purpose of this study is to determine how much product attributes that exist in Bank XYZ KCP Antapani Bandung affect the level of client loyalty .This research method using descriptive and verification object of study is the effect of variable X ( product attributes ) to Y ( customer loyalty ) were studied . The data of the research was obtained by observing spreading out the questionnairewith Likert scale and used descriptive and verificative method. Wherever,regressionequationobtainedis Y = 2,660 + 0,171X.Additionallyhypothesisresultsshowsavingsproduct attributevariableshavea positiveand significantimpacton customer loyalty. This is indicated by the results of the test score correlation and regression test and t-test reject Ho. Positive and significant influence does it mean if a product attribute factors include product quality, product features, product design, brand, warranty, price, increasing the quality of it will be followed by an increase in customer loyalty. Keyword : product attributes, customer loyalty.
PENGARUH BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP TINGKAT KEPUASAN SISWA PADA SMA PGRI KURNIA GARUT Yokeu Bernardin, Deden Edwar
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
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ABSTRACT  - The research wasconductedat theHigh SchoolMain Page PGRI Kurnia,effortto give satisfaction tothe students, using the toolsisthe marketing mix.Where the marketing mixconsists ofproduct, price, place, promotion, people, physical evidence and process. Base donthe background, andthe phenomenon exists, the author sconducteda study todetermine how much influence marketing mixto the level ofstudent satisfactionon the school PGRI Garut Kurnia either simulta neouslyor partially. Elements ofthe marketing mixwhichmost influence onstudent satisfaction. The research method used path analysis with the help of SPSS17. 0 software. The study was conductedon 72 respondent sintheentire high school students PGRI Kurnia Garut, chosen at random. The influence ofthe marketing mix21.60% (coefficient of determination R20.216), while the other factorsof 78.40%. While partial three of seven independent variables, theelements ofthe marketing mixthat providesthe greatest influence ofthe biggestis the promotion with determination coefficient0.281; pricewith a coefficient of0.254, and the process of the coefficient 0.244.Keywords: marketing mix, satisfaction
ANALISIS PENERAPAN METODE ACTIVITY BASED COSTING TERHADAP TARIF RAWAT INAP PADA RUMAH SAKIT UMUM KASIH BUNDA Mulyanti, Dwinta; Bagianto, Agus
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
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ABSTRACT - Use of the estimated cost of hospitalization rates were based on General Hospital competitor rates imposed by Mother Love General Hospital, causing the gap between the cost of the facilities provided, and therefore to reduce this gap required a method to calculate the rates can provide cost information accurately. Overcome this method of activity-based costing can be used because the charge in accordance with the selection of activities undertaken appropriate cost driver. The method used is descriptive quantitative method, with the presentation of the data in the form of the costs in the form of numbers processing using mathematical formulas. The results showed that rates calculated using activity based costing method is greater than the rate that had been used by Mother Love General Hospital of Rp 454,226, while the rates in effect at the General Hospital Mother Love Rp 125,000. This is because rates Kasih Bunda Hospital is not a standard cost estimate for the result obtained from another hospital rates, while the rates based  on  activity  based  costing  methods  derived  from calculations  based  on  the  activities performed in the inpatient activities. Keywords: activity based costing method, hospitalization rates
ANALISIS PERBANDINGAN PENERIMAAN PKB SEBELUM DAN SESUDAH PENERAPAN TARIF PROGRESIF DAN PENGARUHNYA TERHADAP PENERIMAAN BBNKB (STUDI PADA KANTOR CABANG PELAYANAN DISPENDA PROVINSI WILAYAH KOTA BANDUNG II KAWALUYAAN Nurdin, Sahidillah; Riana, Dwiza
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
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ABSTRACTThis research was meant to find out motor vehicle tax revenue before and after progressive rates, whether there are differences motor vehicle tax revenue before and after the implementation of progressive rates, and influences motor vehicle tax revenue against the import duty receipts BBNKB. A method of research use is a method of comparative and descriptive analytical with the method approach case study. Analysis tool used is the t-test statistics parametris and simple regression test with scale ratio measurement. Hypothesis testing using the test average and difference test t. The research results shows that receipt of motor vehicle tax before the application of progressive rates up and down experience acceptance, motor vehicle tax revenues after the application of progressive rates are having an increasing trend on average, acceptance of progressive rates that there is a significant difference between motor vehicle tax revenues before and  after the  application  of  progressive  rates,  testing  of  the  influence  of  motor vehicle  tax revenues against the acceptance of the customs behind the name of a motor vehicle that is a motor vehicle tax revenues significantly to acceptance influential of the BBNKB Keywords : motor vehicle tax revenue, progressive rates, BBNKB of revenues.

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