EKONIKA (Jurnal Ekonomi Universitas Kadiri)
Published by Universitas Kadiri
Articles
40
Articles
Pengaruh Costumer Relationship management (CRM) dan Word Of Mouth (WOM) Terhadap Kinerja Usaha Pada Usaha Kecil dan Menengah di Kota Kediri

Rahmadi, Afif Nur, Ruhamak, Muhammad Dian

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

This study discusses Customer Relationship Management (CRM) and Word of Mouth (WOM) on business performance. Where the population and sample in this study are SMEs in the City of Kediri. Of the types of businesses that become respondents, most of them are processing, trading, transportation and services industries. While the sample of this study amounted to 100 respondents. The technique of determining the sample was purposive sampling where this study was not carried out by all objects but focused on the target. From the results of data analysis and conclusions can be drawn that Customer Relationship Management (CRM) and Word of Mouth (WOM) occur partially on business performance in SMEs in the City of Kediri. In addition, it was found that Customer Relationship Management (CRM) and simultaneously have a significant effect on business performance in SMEs in the City of Kediri. Penelitian ini membahas tentang pengaruh Customer Relationship Management (CRM) dan Word of Mouth (WOM) terhadap kinerja usaha. Dimana populasi dan sampel di penelitian ini adalah UKM di Kota Kediri. Dari jenis usaha yang menjadi responden disini sebagian besar adalah industri pengolahan, perdagangan, transportasi dan jasa-jasa. Sedangkan sampel penelitian ini sejumlah 100 responden. Teknik penentuan sampel digunakan adalah purposive sampling dimana penelitian ini tidak dilakukan seluruh populasi tapi terfokus pada target. Dari hasil analisis data dan pembahasan dapat ditarik kesimpulan bahwa Customer Relationship Management (CRM)  dan Word of Mouth (WOM)  berpengaruh secara parsial terhadap kinerja usaha pada UKM di Kota Kediri. Selain itu ditemukan bahwa Customer Relationship Management (CRM) dan secara simultan berpengaruh signifikan terhadap kinerja usaha pada UKM di Kota Kediri.

Pengaruh Transformational Leadership Terhadap Work Engagement Yang Dimediasi Oleh Meaning In Work Dan Personal Resource

Handayani, Wahyu Prabawati Putri, Pitoyo, Didik Joko

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

This research posses the objectives to analyze the influence of transformational leadership on work engagement through meaning in work and personal resources as mediation variables. This study involved 120 respondents of outsorced employee from 13 Divisions at PT Industri Kereta Api (Persero) and this study used path analysis to test the hypothesis. This study proves that transformational leadership have significant positive influence on work engagement, meaning in work, and personal resources. Personal resources and meaning in work can also perform as mediating variables for relationship between transformational leadership on work engagement. Mediating effect that can be found in this research is partial mediating effect type. It was proved by the direct relationship between transformational leadership and work engagement keep significantly positive when it was mediated by meaning in work and personal resources eventhough the significant level is declining.

Pengaruh Word Of Mouth, Minat Konsumen Dan Brand Image Terhadap Keputusan Konsumen (Studi Pada Pelajar Lembaga Kursus Di Area Kampung Inggris Pare)

Ruhamak, Muhammad Dian, Syaidah, Evi Husniati

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

This study aims to determine how much influence word of mouth, consumer interest and brand image on consumer decisions. The population in this study are consumers, namely students who carry out course activities in the English village of Pare, because of the many course institutions in the English village of Pare, the population of this study is unknown so that it uses the Wibisono formula where a sample of 100 is obtained. probability sampling with a purposive sampling approach. to prove the hypothesis and draw conclusions, simple linear regression analysis, and the coefficient of determination (R ^ 2) is used, partial hypothesis testing with T Test and hypothesis simultaneously with the F. Word of Mouth Test has a significant effect on Consumer Decisions, as evidenced by the results of the sig . 0,000 <0,05 and t count (6,282)> t table (1,98). Consumer interest has a significant effect on Consumer Decisions, as evidenced by the results of sig. 0.038 <0.05 and t count (2.099)> t table (1.98). Brand Image has no effect on Consumer Decisions, as evidenced by the results with sig. 0.829> 0.05 and t count (-0.217) t tabel (1,98). Minat Konsumen berpengaruh signifikan terhadap Keputusan Konsumen, dibuktikan dengan hasil sig. 0,038 < 0,05 dan t hitung ( 2,099) > t tabel (1,98). Brand Image tidak berpengaruh terhadap Keputusan Konsumen, dibuktikan dengan hasil dengan sig. 0,829> 0,05 dan t hitung ( -0,217) < t tabel (1,98). Word of Mouth berpengaruh paling dominan terhadap Keputusan Konsumen, dibuktikan dengan hasil nilai perhitungan yang paling besar dari variabel lainnya.

Pengenalan Pajak Sejak Dini Pada Siswa Smp Melalui Media Interaktif Berbasis Macromedia Flash Di Kabupaten Sidoarjo

Sari, Yuni Purnama, Novie, Muhafidhah

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

This research is aimed to provide a knowledge of taxes from an early age to junior high school students. Sampel of this research is consists of three schools, namely: (1) SMP N 1 Sidoarjo, (2) SMP N 2 Sidaorjo, and (3) SMP Islam Sidoarjo. The total of sampel this research was 89 students. The study was carried out by providing training to participants using interactive’s media based macromedia flash. Tax interactive media about: tax and simulations of calculation tax. The research method consists of: (1) media design, (2) field survey, (3) coordination to school, (4) socialization, (5) training provision, and (6) student response questionnaire. Data collection tools consist of students questionnaire sheets. The result of the research shows that there was an increase in students knowledge about taxes before and after being given training. Students of SMP N 1 sidoarjo there was an increase from 40.5 to 78 after being given training. In SMPN 2 Sidoarjo there was also an increase from 38.62 to 71.03 while in SMP Islam Sidoarjo students increased their understanding from 38.45 to 62. In addition, the results of student questionnaire data for each school with high and very high average categories. Through this activity students from an early age understand about tax so that they will become taxpayers who obey the law.Penelitian dilaksanakan dengan tujuan untuk memberikan wawasan secara langsung sejak dini kepada siswa SMP terkait pajak. Sampel penelitian yang telah dilaksanakan terdiri dari tiga sekolah, yaitu SMPN 1 Sidoarjo, SMPN 2 Sidoarjo, dan SMP Islam Sidoarjo. Siswa yang menjadi sasaran penelitian adalah siswa kelas VII dengan jumlah masing-masing siswa SMPN 1 sebanyak 40 orang, SMP N 2 sebanyak 29 orang dan SMP Islam Sidoarjo sebanyak 20 orang. Penelitian dilaksanakan dengan memberikan pelatihan kepada peserta dengan menggunakan  media interaktif berbasis macromedia flash. Media interaktif berisi tentang pajak dan simulasi perhitungan pajak dan siswa dapat mensimulasi secara langsung. Metode pelaksanaan penelitian terdiri dari: (1) pendesainan media, (2) survei lapangan, (3) koordinasi ke sekolah, (4) sosialisasi, (5) pemberian pelatihan, dan (6) penyebaran angket respon siswa. Alat pengumpulan data terdiri lembar angket siswa. Hasil penelitian menunjukkan bahwa adanya peningkatan pengetahuan siswa tentang pajak sebelum dan sesudah diberikan pelatihan. Pada siswa SMPN 1 Sidoarjo terjadi peningkat dari 40,5 menjadi 78 setelah diberikan pelatihan. Pada SMPN 2 juga terjadi peningkatan dari 38,62 meingkat menjadi 71,03 sedangkan pada SMP Islam Sidoarjo peningkatan pemahaman siswa dari 38,45 menjadi 62. Selain itu, data hasil angket respon siswa setiap sekolah dengan kategori rata-rata tinggi dan sangat tinggi. Melalui kegiatan ini siswa sejak dini telah memahami tentang pajak sehingga akan menjadi wajib pajak yang mematuhi hukum.Kata kunci: Media interaktif, pajak, Pemahaman Siswa

Pengaruh Kepuasan Pasien Pada Kualitas Layanan Rawat Inap Terhadap Niat Discharge Against Medical Advice (Dama) (Studi di Rumah Sakit Umum Daerah Pare Kabupaten Kediri)

Satriyono, Gandung, Kristanti, Desi

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

The purpose of this study was to analyze patient satisfaction on the quality of inpatient services to DAMA (Discharge Against Medical Advice) intentions in the Pare District General Hospital of Kediri Regency. The results of the analysis of physician interaction quality data obtained significance values (P = 0.018 <α = 0.05), with the physician attitude indicator of significance value (P = 0.694> α = 0.05); indicator of physician behavior (P = 0.002 <α = 0.05); indicator of physician expertise (P = 0.027 <α = 0.05). Thus the quality of the doctors interaction influences the patients intention to go home. The results of data analysis on the quality of nurse interaction (P = 0.040 <α = 0.05) with indicators of nurse attitudes (P = 0.179> α = 0.05), indicators of nurse behavior (P = 0.023 <α = 0.05), indicators of expertise nurses (P = 0.034 <α = 0.05. Thus the quality of the interaction of nurses affects the intention of the patient to go home. The results of the influence of physical environmental quality on the patients intention to go home forced (P = 0.177> α = 0.05), thus the quality The environment does not affect the intention of the patient to go home forced.The results of the effect of the quality of the results on the patients intention to go home forcibly (P = 0.266> α = 0.05) Thus the quality of the results does not affect the patients intention to go home. Tujuan Penelitian ini adalah menganalisis kepuasan pasien pada kualitas layanan rawat inap terhadap niat DAMA (Discharge Against Medical Advice) di Rumah Sakit Umum Daerah Pare Kabupaten Kediri. Hasil analisis data kualitas interaksi dokter diperoleh nilai signifikansi (P = 0,018 < α = 0,05), dengan indikator sikap dokter nilai signifikansi (P = 0,694 > α = 0,05); indikator  perilaku dokter (P = 0,002 < α = 0,05); indikator keahlian dokter (P = 0,027 < α = 0,05). Dengan demikian kualitas interaksi dokter berpengaruh terhadap niat pasien pulang paksa. Hasil analisis data kualitas interaksi perawat (P = 0,040 < α = 0,05) dengan indikator sikap perawat (P = 0,179 > α = 0,05), indikator perilaku perawat (P = 0,023 < α = 0,05), indikator keahlian perawat (P = 0,034 < α = 0,05. Dengan demikian kualitas interaksi perawat berpengaruh terhadap niat pasien pulang paksa. Hasil pengaruh kualitas lingkungan fisik terhadap niat pasien untuk pulang paksa (P = 0,177 > α = 0,05), dengan demikian kualitas lingkungan tidak berpengaruh terhadap niat pasien untuk pulang paksa. Hasil pengaruh kualitas hasil terhadap niat pasien untuk pulang paksa (P = 0,266 > α = 0,05). Dengan demikian kualitas hasil tidak berpengaruh terhadap niat pasien pulang paksa.

Pengaruh Online Trading Terhadap Kepuasan Nasabah PT Sucorinvest Central Gani Cabang Kediri

Murdiyanto, Edi

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

Penelitian ini bertujuan untuk mengukur tingkat kepuasan nasabah PT. Sucorinvest Central Gani Cabang Kediri, dengan adanya aplikasi Online Trading. Populasi penelitian ini adalah semua nasabah PT. Sucorinvest Central Gani cabang kediri, teknik pengambilan sampel menggunakan purposive sampling sehingga di temukan sampel 103 nasabah yang memenuhi kriteria. Teknik analisa menggunakan regrisi linier berganda, hasil penelitian menunjukkan adanya pengaruh kepuasan nasabah dengan adanya fasilitas online trading. Hasil lainnya di temukan bahwa beberapa bagian dari bauran pemasaran jasa meliputi harga berupa fee transaksi, lokasi kantor, pegawai, bukti fisik berupa laporan transaksi, dan proses pelayanan  juga berpengaruh positif terhadap kepuasan nasabah. Sebaliknya, hasil penelitian ini tidak dapat membuktikan variabel produk pasar modal memiliki pengaruh signifikan terhadap kepuasan.

Analisis Kualitas Internet Marketing Berbasis Aplikasi Android “Feuniskamarket”

Ambarwati, Diana, Hardiningrum, Iing Sri, Hidayati, Nur

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

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Abstract

This study aims to analyze the quality of Internet Marketing based on the Android application "FEUNISKAMarket". This quantitative study conducted descriptive approach using the help of questionnaires in accordance with the research variable indicators. The process of dissemination and data collection is given randomly, sampling accidental non random probability non sampling by giving a questionnaire to 25 students who posted their products in the Android application "FEUNISKAmarket" and were willing to fill out questionnaires in May and June 2018. The results of this study indicate that all the most respondents are female students with the age range between 20 to 30 years as users of the Android Internet Marketing application "FEUNISKAmarket" stated agree and simply agree with the quality statement of the android application that has fulfilled aesthetic elements, user convenience, multimedia techniques and content that are interesting to see. However, disagree with the statement that the android application is already known by many people. It is expected that respondents can help socialize this android application to many people and researchers can then expand the population and sample if you want to examine the same variables and objects.Penelitian ini bertujuan untuk menganalisis kualitas Internet Marketing berbasis aplikasi android “FEUNISKAMarket”. Penelitian kuantitatif ini melakukan pendekatan secara deskriptif dengan menggunakan bantuan angket/kuesioner sesuai dengan indikator variabel penelitian. Proses penyebaran dan pengumpulan data diberikan secara acak yaitu sampling accidental non random probability non sampling dengan memberikan angket pada 25 mahasiswa yang memposting produknya di aplikasi android “FEUNISKAmarket” dan bersedia mengisi kuesioner pada bulan Mei dan Juni 2018. Hasil penelitian ini menunjukkan bahwa seluruh responden terbanyak yaitu mahasiswa perempuan dengan rentang umur antara 20 s/d 30 tahun sebagai pengguna aplikasi android  Internet Marketing“FEUNISKAmarket” menyatakan  setuju dan cukup setuju dengan pernyataan kualitas aplikasi android sudah memenuhi unsur estetika, kemudahan pengguna,  teknik multimedia dan menu (konten) yang menarik untuk dilihat. Namun, tidak setuju dengan pernyataan bahwa aplikasi android sudah dikenal oleh banyak orang. Diharapkan responden dapat membantu mensosialisasikan aplikasi android ini pada banyak orang dan peneliti selanjutnya dapat memperluas populasi dan sampel jika ingin meneliti dengan variabel dan objek yang sama 

PENGUKURAN KINERJA KOPERASI BERBASIS BALANCED SCORECARD

Herawati, Novy Rachma, Isnandi, Alvian Viko, Sari, Yulia Eka

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

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Abstract

Cooperative is a business entity consisting of a person or a legal entity cooperative with the basis of its activities based on the principle of Cooperatives as well as the peoples economic movement based on the principle of kinship (Act of the Republic of Indonesia Number 25 Year 1992). Village Unit Cooperative serves as a service center for economic activities in rural areas and is an integral part of national development that has a significant role in the community economy. The purpose of this study is to know the performance of cooperatives in financial and nonfinancial in a balanced manner so it can be known the development of strategy achievement by using Balanced Scorecard based measurement, by displaying four Perspective namely Financial Perspective, Customer Perspective, Internal Business Process Perspective and Learning and Growth Perspective. The results obtained, financial and nonfinancial are still less balanced and the target is still not achieved. Generally Madurasa Village Unit Cooperative need innovation to make KUD more in trust people or society by providing requirement of member and must dare to compete with other business enitas because if not done then certainly will not compete so that achievement of target can be achieved.

IMPLEMENTASI PENGENDALIAN INTERNAL PADA PENCEGAHAN DAN PENDETEKSIAN FRAUD RUMAH SAKIT DI BOJONEGORO

Rosyida, Isnaini Anniswati

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

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Abstract

This study aims to obtain an information related to the internal control of the prevention and detection of fraud at hospitals in Bojonegoro. Since hospitals are a very important health care network, services that should be more concerned with hospitals in the presence of medical services and medical equipment suppliers for all patients. Lack of service and medical devices is a mistake in internal control. The method in this research by analyzing the comparative approach that is descriptive analysis. Data collection with interviews and observations. Respondents in this study are employees who exist at these agencies. Detection of fraud, can not be separated from the knowledge of the triggers of cheating and fraudulent parties. What needs to be known to the party who gets the task to do the fraud detection, by knowing the trigger of the occurrence of fraud and which side will be more focused.Penelitian ini bertujuan untuk mendapatkan  sebuah informasi yang berhubungan dengan pengendalian internal tentang pencegahan dan pendeteksian kecurangan pada rumah sakit di Bojonegoro. Karena rumah sakit merupakan suatu jaringan perawatan kesehatan yang sangat penting, maka layanan yang seharusnya lebih banyak diperhatikan pada rumah sakit dengan adanya pelayanan medis dan pemasok alat medis  untuk semua pasien. Kurangnya pelayanan dan alat medis merupakan kesalahan pengendalian internal. Metode dalam penelitian ini dengan menganalisa pendekatan komparatif yaitu analisis desriptif. Pengumpulan data dengan wawancara dan pengamatan. Responden dalam penelitian ini adalah karyawan yang ada pada instansi tersebut. Pendeteksian terhadap kecurangan, tidak dapat dilepaskan dari pengetahuan tentang pemicu terjadinya kecurangan dan pihak mana yang  melakukan kecurangan. Harus diketahui  pihak yang melakukan pendeteksian kecurangan, dengan mengetahui  pemicu terjadinya kecurangan dan pihak mana sehingga  akan lebih terarah.

PENGARUH MARKETING MIX TERHADAP LOYALITAS PELANGGAN

Jauhari, Tontowi

Ekonika : Jurnal ekonomi universitas kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

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Abstract

This study is aimed at knowing the influence of marketing mix towards customers’ loyalty. Accordingly, method used in this study is descriptive quantitative. The population of this study is the customers of bubur ayam mezem in Kediri. Moreover, the sample used in this study is 100 customers. In accordance with statistical analysis, the result of this study is as follow: (1) marketing mix that consists of product, price, and place has simultaneously a positive influence towards customers’ loyalty; (2) promotion has a negative influence towards customers’ loyalty. Thus, it can be inferred that if product, price, and place are increasing, the customers’ loyalty will be increasing as well. On the contrary, if promotion is increasing, the customers’ loyalty will be decreasing. Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui pengaruh marketing mix terhadap loyalitas pelanggan. Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pelanggan bubur ayam mezem di Kediri dengan sampel sebanyak 100 orang pelanggan. Dari penelitian ini diperoleh hasil: (1) produk, harga dan tempat secara bersama-sama memiliki pengaruh positif; (2) promosi memiliki pengaruh negatif terhadap loyalitas pelanggan. Maka dapat ditarik kesimpulan bahwa jika produk, harga dan tempat dinaikkan maka loyalitas pelanggan juga ikut naik, tetapi jika promosi naik maka loyalitas pelanggan turun.