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Admisi dan Bisnis
Jurnal Admisi dan Bisnis (pISSN 1411-4321, eISSN 2527-3582), terbit 3 kali satu tahun, yaitu: Pebruari, Juni dan Oktober. Jurnal Admisi dan Bisnis diterbitkan oleh Jurusan Administrasi Bisnis, Politeknik Negeri Semarang. Redaksi menerima artikel hasil penelitian dan karya ilmiah penelahan pustaka dalam bidang pengetahuan sosial dan teknologi yang berhubungan dengan ekonomi, manajemen, kesekretarisan, administrasi bisnis dan informatika, yang belum dipublikasikan.
Articles
67
Articles
THE INFLUENCE OF STRESS AND PROCRASTINATION TOWARD STUDENT’S MOTIVATION THE FINAL PROJECT AT POLITEKNIK NEGERI SEMARANG

Utaminingtyas, Rara Ririn Budi, Saptianing, Saptianing -, Rustono, Rustono -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe objectives of this study are 1) to know about student’s stress  at business administration department who do final project and scription 2) to know student’s procrastination at business administration department  3) to analize the influence of stress and procrastination over all and partial toward student’s motivation at business administration department to finish final project and scription. Subjects of this study are students who  arrange their final project at business administration study program (D3) , marketing management study program  (D3) and International Business Management study program (D4). Data were collected by observation, interview, and questionnaire. Samples of this study are 60 students were selected by quota random sampling technique. Data were analized by multiple linear regression. Result of this study variable stress and procrastination have significant influence toward student’s motivation at business administration department Politeknik Negeri Semarang to finish final project and scription. Regression equation that obtained:Y = 4,237 – 0,234 (X1) + 0,223 (X2)Partially, stress has significant influence toward motivation of regression coefficient stress variable with the result is -0,234. It mean that If stress (X1) increases while other variable are consistant, so motivation will be decrease. Procrastination has significant influence toward motivation.  The result of regression coefficient procrastination variable (X2) is 0,223. It mean that if procrastination increases while other variable are consistant, so student’s motivation to finish final project will be increase. The benefit of stress and procrastination variable toward variable Y (motivation) are r square ...0,107 or 10,7%. While 89.3%  influenced by other variable that didn’t examined in this study.  Keywords: Stres; Procrastination; MotivationABSTRAKTujuan penelitian ini adalah: mengetahui  stress mahasiswa yang sedang menyusun tugas akhir atau skripsi; mengetahui prokrastinasi yang dialami mahasiswa yang sedang menyusun tugas akhir atau skripsi; dan menganalisa pengaruh  stress dan prokrastinasi secara menyeluruh dan parsial terhadap motivasi mahasiswa menyusun tugas akhir dan skripsi. Subyek penelitian ini  mahasiswa yang sedang menyusun Tugas Akhir  program studi Administrasi Bisnis dan Manajemen Pemasaran (D3), dan program studi Manajemen Bisnis Internasional (D4) yang sedang  menyusun Skripsi.   Pengumpulan data dilakukan dengan observasi, wawancara, dan kuesioner. Sampel dalam penelitian ini adalah 60 mahasiswa tingkat akhir jurusan Administrasi Bisnis dipilih dengan teknik quota random sampling.  Data dianalisis dengan regresi linear berganda.Hasil penelitian ini variabel Stress dan Prokrastinasi mempunyai pengaruh yang signifikan  terhadap Motivasi mahasiswa jurusan Administrasi Bisnis Politeknik Negeri Semarang dalam menyelesaikan Tugas Akhir dan Skripsi. Persamaan regresi yang diperoleh Y =  4,237 - 0,234 (X1) + 0,223 (X2)Secara parsial Stress mempunyai pengaruh yang signifikan terhadap terhadap Motivasi  Koefisien regresi variabel Stress (X1) sebesar -0,234, Berarti bahwa jika Stress (X1) meningkat  1 sedangkan variabel lainnya tetap (ceteris paribus), maka motivasi menurun.       Pengaruh Prokrastinasi  signifikan terhadap Motivasi Koefisien regresi variabel Prokrastinasi (X2) sebesar 0,223. Berarti bahwa jika Prokrastinasi (X1) meningkat 1 sedangkan variabel lainnya tetap (ceteris paribus), maka motivasi mahasiswa dalam menyelesaikan tugas akhir meningkat . Sumbangan variable X ( X1 stress dan X2 prokrastinasi) terhadap variable Y ( motivasi) adalah r kuadrat yang disesuaikan sebesar 0,107 atau 10,7%, sedangkan 89,3% lainnya dipengaruhi oleh variable lain yang tidak diteliti dalam penelitian ini. Kata kunci: Stress; Prokrastinasi; Motivasi

ODDS RATIO: A RESULT OF BUSINESS RESEARCH ANALYSIS

Karnowahadi, Karnowahadi -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe results of applied research in the field of good business deserve to be used as a material in the decision making process at the top level managers of a company (industry). The conclusion of a study should utilize and use the values resulting from the analysis of research data appropriately. Odds Ratio value is one of the values resulting from a research process and very meaningful in the conclusion. The Odds Ratio value reflects the comparative magnitude of a factor of exposure with the opposite factor. The value of research result as supporting of Odds Ratio is the value of p value and lower and upper odds ratio. Keyword : Odds Ratio; Business; Regression ABSTRAKHasil penelitian terapan bidang bisnis yang baik adalah hasil penelitian yang layak digunakan sebagai bahan pertimbangan dalam proses pengambilan keputusan pada manajer tingkat atas suatu perusahaan (industri). Pengambilan kesimpulan sebuah penelitian harus memanfaatkan dan menggunakan nilai-nilai yang dihasilkan dari analisis data penelitian secara tepat. Besaran nilai Odds Ratio merupakan salah satu nilai yang dihasilkan dari sebuah proses penelitian dan sangat berarti dalam pengambilan kesimpulan. Nilai Odds Ratio mencerminkan besaran pembanding antara sebuah faktor paparan dengan faktor kebalikannya. Besaran nilai hasil penelitian sebagai pendukung Odds Ratio adalah besaran nilai p value serta lower dan upper odds ratio. Kata kunci : Odds Ratio; Bisnis; Regresi

DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL

Supaya, Sandi -, Farouk, Umar -, Rini, Nur -, Sadriatwati, Sri Eka

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think  ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir

DESTINATION ATTRACTION POWER OF JATIBARANG AREA FROM TOURISM AND DESTINATION PERSPECTIVE

Prasetya, Budi -, Karnowahadi, Karnowahadi -, Poerbo, Suryadi -, Subandi, Subandi -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTIndicator the atractions of tourism destinations with the highest score is an additional service that includes culinary, hospitality of the population, rural atmosphere, the comfort of the homestay (lodging), and the coolness of the air. The second rank of destination attractions  are both a tour package that includes outbound, river tubing, visit on location of agricultural/livestock, rabbit train and gardening. While the third is a tourist attraction that includes the art of traditional culture, the natural landscape, the local event, water activities, as well as performances of the local music. Index analysis of the competitiveness of destinations generated some indicator value, i.e. the price competitiveness indicator (PCI), infrastructure development indicator (IDI), environmental indicator (EI), technology advancement indicator (TAI), human resources indicators (HRI), as well as social development indicators (SDI). But the results of the analysis showed that each indicator is still relatively low value and needs to be improved on an ongoing basis. Keywords: Tourism destination; Tourism attractions; Tourism competitiveness ABSTRAKIndikator atraktif dari destinasi wisata dengan nilai tertinggi adalah layanan tambahan yang meliputi kuliner, keramahan penduduk, suasana pedesaan, kenyamanan homestay (penginapan), dan kesejukan udara. Peringkat kedua dari objek wisata tujuan adalah paket wisata yang mencakup outbound, river tubing, kunjungan di lokasi pertanian / peternakan, kereta kelinci dan berkebun. Sedangkan yang ketiga adalah objek wisata yang meliputi seni budaya tradisional, pemandangan alam, aktivitas lokal, aktivitas air, serta pertunjukan musik lokal. Analisis indeks daya saing tujuan menghasilkan beberapa indikator nilai, yaitu indikator daya saing harga (PCI), indikator pembangunan infrastruktur (IDI), indikator lingkungan (AMDAL), indikator kemajuan teknologi (TAI), indikator sumber daya manusia (HRI), juga sebagai indikator pembangunan sosial (SDI). Namun hasil analisis menunjukkan bahwa setiap indikator masih tergolong rendah dan perlu ditingkatkan secara berkelanjutan.  Kata kunci: Tujuan wisata; Daya tarik pariwisata; Daya saing pariwisata

EFFECTIVE OF INTERPERSONAL COMMUNICATION AT PT KERETA API INDONESIA (PERSERO) DAOP 4 SEMARANG

Pratiwi, Siska Eka, Farouk, Umar -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe main problem  faced by most big companies in running their business, including PT Kereta Api Indonesia (PT KAI) is the less effective of interpersonal communicationin in  their business management. This situation often triggers miscommunication among managers, staff, and employees. .This research was conducted to investigate the above mentioned problem. The qualitative approach was chosen to give more specific and operational suggestions. The purposes of this research are to find out influencial  and the most infulencial factors on the effectiveness of interpersonal communication at PT KAI. Data colleting methods used in this research were interview, observation and literature.study. The result of this research shows that  there are seven effective factors of interpersonal communiation and three ineffective factors of interpersonal communication at PT KAI. The seven effective factors are tolerance, trust, equity, response, emphaty and suporting behavior. The three ineffetive factors are  open mindedness,  togetherness and honesty.  Keywords: efectiveness; interpersonal communication; human resources  ABSTRACTMasalah utama yang dihadapi oleh sebagian besar perusahaan besar dalam menjalankan bisnisnya, termasuk PT Kereta Api Indonesia (PT KAI) adalah kurang efektifnya komunikasi interpersonal dalam pengelolaan bisnis mereka. Situasi ini sering memicu miskomunikasi antara manajer, staf, dan karyawan. Penelitian ini dilakukan untuk mengetahui permasalahan di atas. Pendekatan kualitatif dipilih untuk memberikan saran yang lebih spesifik dan operasional. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dan faktor paling infulencial terhadap efektivitas komunikasi interpersonal pada PT KAI. Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi dan literature.study. Hasil penelitian ini menunjukkan bahwa terdapat tujuh faktor efektif komunikasi interpersonal dan tiga faktor yang tidak efektif dalam komunikasi interpersonal pada PT KAI. Tujuh faktor yang efektif adalah toleransi, kepercayaan, kesetaraan, respon, emphaty dan perilaku suporting. Tiga faktor ineffetive adalah keterbukaan pikiran, kebersamaan dan kejujuran. Kata kunci: efektifitas; komunikasi interpersona; sumber daya manusia

ANALYSIS INFLUENCE OF SERVICE QUALITY TO BEHAVIORAL INTENTION WITH SATISFACTION AS AN INTERVENING VARIABLE

Khakim, Luqman -, Murtiasri, Eka -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe purpose of this study was to determine the significance of the influence of service quality to behavioral intention of Museum Manusia Purba Sangiran touristswith satisfaction as an intervening variable. Analysis tool utilized is the path analysis.Samples taken were 314 respondents and set up purposive sampling method. Based on the results obtained found that the variable quality of service and traveler satisfaction significant positive effect on behavioral intention travelers Museum Manusia Purba Sangiran. Satisfaction as intervening variables have a significant influence on the intention tourist behavior and value is more dominant than the quality of service. Keywords: Service quality, Satisfaction, Behavior intention ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui signifikansi pengaruh kualitas pelayanan terhadap niat perilaku Museum Manusia Purba Sangiran terhadap kepuasan wisatawan sebagai variabel intervening. Alat analisis yang digunakan adalah analisis jalur. Contoh yang diambil adalah 314 responden dan menyusun metode purposive sampling. Berdasarkan hasil yang diperoleh diketahui bahwa variabel kualitas pelayanan dan kepuasan wisatawan berpengaruh positif signifikan terhadap perilaku wisatawan pelancong Museum Manusia Purba Sangiran. Kepuasan sebagai variabel intervening berpengaruh signifikan terhadap perilaku dan nilai wisatawan yang lebih dominan daripada kualitas pelayanan. Kata kunci: Kualitas layanan; Kepuasan; Niat berperilaku

EMPOWERMENT OF EARTHWORMS BREEDER IN DESA KEJI UNGARAN BARAT

Maharsi, Petrus -

Admisi dan Bisnis Vol 18, No 1 (2017)
Publisher : Politeknik Negeri Semarang

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Abstract

ABSTRACTThe purpose of the cultivation of earthworms development program  in Keji village West Ungaran is to improve the product quantity and quality  produced by the farmers. The target of this program is a group of earthworm breeder named Margo Mulyo. Over the past three years, the quantity and also the quality of the product is still not match with the demand that is very big. The production capacity  is only arround 30 kg per month wheter the demand is more than 100 kg up to 1.000 kg per month. The main problem is there is the breeder has no appropriate facilities such as special place for breeding the earthworms.  Besides, the packaging is also very simple, which just wrapped in plain plastic. So the result is a  low production capacity and also low quality of the product.  Through the provision of training and an appropriate building for breeding earthworms as a standard specification, the business group is expected to produce earthworms in a better quality and higher quantity and can fullfil the customers demand. The method is to achieve this goal is to construct an appropriate building for breeding earthworms and  technical training in  effective marketing management. The development of  the earthworms building is needs to be done, because there is no adequate house of theearthwors. With the adoption of better production equipment and have certain standards and making adequate packaging, the group hopes can  be able to improve the quantity and quality of the products and ultimately increase sales volume and revenue. Keywords: Development, Cultivation, Earthworms, Capacity, Quality ABSTRAKTujuan dari program pengembangan budidaya cacing tanah di desa Keji Barat Ungaran adalah untuk meningkatkan kuantitas dan kualitas produk yang dihasilkan oleh petani. Sasaran program ini adalah kelompok peternak cacing tanah bernama Margo Mulyo. Selama tiga tahun terakhir, kuantitas dan juga kualitas produk masih belum sesuai dengan permintaan yang sangat besar. Kapasitas produksi hanya diseluruh 30 kg per bulan sedangkan permintaan lebih dari 100 kg hingga 1.000 kg per bulan. Masalah utama adalah belum  ada fasilitas yang sesuai seperti tempat yang khusus untuk pembibitan cacing tanah. Selain itu, kemasan juga sangat sederhana, yang hanya dibungkus plastik polos. Jadi hasilnya adalah kapasitas produksi rendah dan kualitas juga rendah. Melalui penyediaan pelatihan dan bangunan yang tepat untuk beternak cacing tanah sesuai dengan spesifikasi standar, kelompok peternak cacing tanah diharapkan bisa menghasilkan cacing tanah dalam kualitas yang lebih baik dan kuantitas yang lebih tinggi dan dapat memenuhi permintaan pelanggan. Metode untuk mencapai tujuan ini adalah dengan membangun sebuah bangunan yang tepat untuk berkembang biak cacing tanah dan pelatihan teknis dalam manajemen pemasaran yang efektif. Pembuatan bangunan cacing tanah perlu dilakukan, karena belum ada bangunan yang memadai untuk beternak cacing tanah. Dengan menggunakan peralatan produksi yang lebih baik dan memiliki standar tertentu dan kemasan yang memadai, diharapkan kelompok ini dapat meningkatkan kuantitas dan kualitas produk dan pada akhirnya meningkatkan volume penjualan dan pendapatannya. Kata kunci: Pengembangan; Beternak; Cacing tanah; Kuantitas; Kualita

ANALISA KEPUASAN KONSUMEN JASA PARKIR AMBON PLAZA DI KOTA AMBON

Sapulette, Alvian -

Admisi dan Bisnis Vol 15, No 2 (2014): Juni 2014
Publisher : Politeknik Negeri Semarang

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Abstract

The purpose of this study was to determine the dimensions of service quality, is it has a positive effect on user satisfaction parking services, also in order to identify and analyze dimensions of the service quality, are those significantly influence the Ambon Plaza parking service users.The sampling technique used was purposive sampling, with the following requirements: 1. Age 17 years and above; 2. Able to communicate; 3. In a conscious state; 4. Already using parking services to and over 3 times; 5. Willing to be interviewed, with a sample of 100 respondents. Methods used in data collection, were : questionnaires, interview and observations. The technique analysis used was the Multiple Regression Analysis.The analysis shows, that the dimensions of service quality: tangibles, realiability, responsiveness, assurance and empathy simultaneously positive and significant impact on user satisfaction parking service. On the other hands partially known, that the dimensions who has a significant impact on user satisfaction parking service, was the responsiveness dimension.

THE STRATEGY IMPLEMENTED BY PT BANK RAKYAT INDONESIA (PERSERO) PATTIMURA SEMARANG BRANCH TO ANTICIPATE FRAUD RELATED TO LETTER OF CREDIT (L/C)

Umaroh, Mukofidhotun -, Paniya, Paniya -

Admisi dan Bisnis Vol 14, No 3 (2013): Oktober 2013
Publisher : Politeknik Negeri Semarang

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Abstract

This article is a study of the Strategy Implemented by PT Bank Rakyat Indonesia (Persero) Pattimura Semarang Branch to Anticipate Fraud Related to Letter of Credit. The data used in this article are obtained through an interview with letter of Credit (L/C) department staff of PT Bank Rakyat Indonesia (Persero) Pattimura Semarang Branch. The interviews were held 6 (six) times and each interview took two hours. As a paying or negotiating bank commonly honors drafts or makes payment to beneficiary (exporter) based only on documents, the bank may bear risks of financial loss. The potential financial loss by a bank is due to the custom and practice of documentary credit among the parties involved in an L/C transaction, which are based on documents, not on goods. A bank commonly honors draft presented by a beneficiary since the required documents presented to the bank are in compliance with terms and conditions stipulated in the L/C to prevent potential financial loss, the bank applies a certain strategy of carefulness.

ANALISIS TINGKAT PERSEDIAAN OPTIMAL PRODUK FLEXI HOME PADA PT TELKOM INDONESIA KANDATEL MALUKU DIVISI TELKOM FLEXI

Hursepuny, Harold -

Admisi dan Bisnis Vol 14, No 2 (2013): Juni 2013
Publisher : Politeknik Negeri Semarang

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Abstract

The objection of these research were : 1) to knew the length of customers demanding services on flexi home in 5 years ahead; also 2) to knew the length of optimal ordered quantity level, on the customer demanding in 5 years ahead.This research were a field research, which uses quantitative descriptive model, that been held from field research data as the primary data, on questionnaire and interview techniques also be supported by secondary data. Data analyzing used the Least Square projection method, to know the trend of demand customer; and Economic Order Quantity to know the trend of the economic order quantity.The results giving suggestion that the trend of demanding was arising, where on 2009 were 5.526 units; on 2010 were 5.533 units; on 2011 were 5.541 units; on 2012 were 5.548 units; and on 2013 were 5.556 units; and arising the EOQ at the level of 497 units on 2009; 498 units on 2010; on 2011 were 498 units; on 2012 were 498 units; and on 2013 were 499 units. Also the level of Reorder Point which: 45 units on 2009; on 2010 were 45 units; on 2011 were 46 units; on 2012 were 46 units and in 2013 were 46 units.