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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 9, No 2 (2017): July-December
14
Articles
Pemanfaatan Situs Web Resmi Lembaga Pendidikan sebagai Sumber Berita oleh Wartawan Surat Kabar Lokal di Yogyakarta

Prastya, Narayana Mahendra

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

This resarch based on concept that stated internet give organization advantages in media relations activities. Educational institution being chosen because media relations is important for them. This research uses descriptive qualitative method. The data-collecting technique is interview. The informant of the interview is representative from newsroom local newspapers in Yogyakarta. The research result shows that informant give their trust to official website from educational organization. Informant use the information to explore the issue and/or as alternative when they face condition lack of news. Informant also criticize the information quality and the structure of information that published on official website.

Program Employee Relations PT TELKOM INDONESIA: Kids Go To Office

Syuderajat, Fajar, Prameswari, Yoke Putri

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

Backed by Telkom who want to make a good relationship with employees and their families so decided to create Kids Go To Office event. Aims to know the research and listening, planning and decision, communicating and implementing (communication and action), and evaluation (evaluation) of Kids Go To Office activities. The method used in this research is descriptive method. Data obtained through observation, interview, and literature study. The result is in conducting research and listening, Telkom has conducted an interview to find out what the prospective participants want. At the planning and implementation stage, Telkom is doing very well because it is almost in accordance with the flow and the existing stage. In addition, at the stage of communication and implementation went well because the enthusiastic participants are so great. While at the evaluation stage, Telkom has not done well seen from the absence of measuring instrument or indicator of success.

MODEL KOMUNIKASI PARIWISATA YANG BERBASISKAN KEARIFAN LOKAL

Nugraha, Aat Ruchiat, Perbawasari, Susie, Zubair, Feliza

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

Nilai-nilai budaya akan memperkuat objek wisata suatu tempat. Dilihat dari sisi potensi, nilai budaya akan memberikan keuntungan pada aspek sosial, ekologi, dan ekonomi. Secara sosial, ekologi, dan ekonomi ini, nilai budaya dapat mengangkat harkat dan martabat masyarakat serta berfungsi sebagai penyangga keseimbangan perlindungan kehidupan dan memelihara keseimbangan lingkungan alam yang dimunculkan melalui sajian panorama alam, seni budaya dan kearifan lokal yang tetap terjaga. Penelitian ini menggunakan metode eksploratif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi literatur. Adapun hasil penelitian menunjukkan bahwa unsur-unsur budaya akan memperkuat sektor pariwisata apabila dikomunikasikan secara baik dan berkelanjutan diantara pihak-pihak yang berkepentingan dalam upaya mengembangan objek wisata melalui local branding. Simpulan penelitian ini menghasilkan bahwa keberadaan kebudayaan yang diterapkan melalui tampilan kesenian dan kearifan lokal yang memanfaatkan keindahan panorama alam dapat memperkuat dan meningkatkan popularitas suatu objek wisata apabila telah terjalin komunikasi yang baik antara pihak pemerintah, pemilik modal, masyarakat dan kelompok-kelompok kepentingan lainnya

Interaksi Sosial Anggota Komunitas LET’S HIJRAH dalam Media Sosial Group LINE

Prasanti, Ditha, Indriani, Sri Seti

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

Communication is an aspect that can not be separated in everyday life. Unwittingly, humans interact with each other to meet the needs of this communication. One of the containers that can be used as a means of social interaction is community or group. Lets Hijrah is an Islamic community with 200 members in its LINE social media group. This is interesting to investigate. Based on the phenomenon, researchers are interested to lift ‘Social Interaction of Membership Lets Hijrah Community in LINE Social Media’. Researchers use qualitative research approach with virtual ethnography method. The results of this study indicate: (1) social interaction that occurs in members of the community Lets Hijrah in social media group LINE often lead to debates that lead to negative perceptions for its members; (2) topics discussed in LINE social media about anything related to Islamic jurisprudence.

Terpaan Pesan Iklan Anti Kekerasan Radio PRAMBORS dan Interaksi Peer Group terhadap Sikap Anti Kekerasan Remaja

Fitrianti, Ayang

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

Characteristic teen expressive, always curious and receptive to new values in this era of globalization should be directed and escorted on positive things like Prambors Radio which serve Ad Links anti Violence. Therefore, this study aims to determine the extent of Exposure to Violence Ad Links Prambors Radio and Peer Group of the Attitudes of Teen Violence. The method used in this research is quantitative method, explanatory paradigm of positivistic. The theory used in this study is the Social Learning Theory by Bandura and the theory of Hierarchy Effect Model. This study uses survey respondents were 116 respondents who are listeners Prambors Radio. Based on this research, it can be concluded that the inundation Ad Links Anti Violence positively related to Attitude Teen Violence. In addition the results also showed that interaction with the Peer Group also showed a significant positive correlation to the attitude of Teen Violence.

Penerapan Strategi Marketing Sosial dalam Membentuk Kesadaran Mahasiswa

E. B., Gita Aprinta, Syamsiah, Sri, L., Hernofika

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

Social Marketing Strategy toward Brand Awareness of Students Habit of FTIK Students, Semarang University. There is a problem regarding FTIK student’s habits of recycle habit in the campus environment. The habist became worst and impact to campus environment. This research tries to solve the problem by using social marketing strategy methods. Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social goods can be determine as a social problems in society such as, poverty, environtment, disaster, etc. Social marketing can be used as a problem solving to social problems integrated communication principle and marketing techniques. This research tries to use social marketing in formulating some strategies to solve waste problem that occurs in FTIK Universitas Semarang by developing students social awareness in order to change their bad habbit in garbage throwing. The results shows that social marketing strategy start from 4P component to fulfill awareness pyramide in brand recognition level. It means that students will act if there is a reminders from it peers group.

Pemilihan Akun Media Sosial INSTAGRAM oleh HOLIDAY INN Bandung

Satyadewi, Ajeng Jayanti, Hafiar, Hanny, Nugraha, Aat Ruchiat

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

The development of information technology in the hospitality institute is very important to be adopted in order to improve the quality of service to prospective customers.  The purpose of this study was to determine the communication planning, through the process of share, optimize, manage, and engage in @holidayinnbandung Instagram. The research method is descriptive qualitative research methods and the foundation of the concept is The Circular Model of SOME. The results showed, the planning of communication via Instagram @holidayinnbandung is quite optimal, sharing process of Instagram selection motivated by the successful use of hash tags by international IHG. Optimizing the planning process starting from the promo to be made by optimizing the content is done by looking at the aspects of a photo and caption. Engagement process planning is done using the brand influencers and create content that is attractive to be able to entertain and interact with the followers.

Aktivitas Penggunaan Portal TELKOM sebagai Media Komunikasi Internal terhadap Pemenuhan Kebutuhan Informasi Karyawan PT. TELKOM DCS REGIONAL SEMARANG

Sasongko, Annisa Febiastu

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

The major functions of Telkom Portal as an electronic communication tool are to providing and serving information through a virtual format technology system for the employees. The study attempts to identify the relationship between employee activities of using Telkom Portal as an internal communication medium to the fulfillment of corporate information needs and interest. It also assesses employee social cognitive elements and social interaction at the work place. The results shows that Telkom portal usage activity as internal media is included in high category (51.30%) which means more than half of respondents utilize Telkom portal as information source to fulfill information requirement of company either in center or branch office. While the level of fulfillment of employee information needs is also included in the high category with the percentage of 55.13% indicating accessing Telkom portal can meet the information needs. And the influence of interaction in the work environment is in the high category (66.67%) proves that through social interaction the employees can increase the level of fulfillment of information needs of the company.

News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press

Emenyeonu, Ogadimma C., Mohamad, Bahtiar

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

This study examines the impacts of news authorship and news sources on environmental coverage in the Nigerian press to shed light on the roles they play in news construction. The study finds that journalists in conjunction with policy makers are the catalyst for environmental information, whereas citizens who are pivotal in creating relevant public opinion on environmental issues are left behind. The study reveals that investigative reporting lacks in environmental coverage because most coverage are events driven which explains why environmental news is reported as straight news and as such journalists rely heavily on official sources rather than subsidiary sources. The study opines that for proper environmental coverage, journalists must choose sources from both main and subsidiary actors and revert to proactive, investigative and interpretive reporting so as to make environmental stories relatable to the intended audiences.

INSTAGRAM: Bingkai Kasus Agama di Media Sosial

Aminuddin, Ahsani Taqwim

Jurnal The Messenger Vol 9, No 2 (2017): July-December
Publisher : Universitas Semarang

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Abstract

The religion issue is something sensitive in Indonesia. The defamation case that ensnared Basuki Tjahya Purnama by quoting Surah Al- Maidah verse 51 in his speech, so many people are distracted and angry because his words. Whereas technology increasingly sophisticated so that the dissemination of information so fast. Instagram as social media is currently booming among Indonesian teenagers could not ward from this problem conversation. Using framing model analysis method of Robert N. Entman researchers examined instagram contents that posted by official accounts belonging to three great Muslim organization in Indonesia, namely Muhammadiyah, Nahdlatul Ulama, and Front Pembela Islam, and found there is a dichotomy in the framing of this case in the official social media belonging to the Islamic organization i.e., (1) practice of trial by press; (2) whom to look out for; (3) who is wrong; (4) inviting to ‘quiet’ vs ‘indignant’