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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 8, No 2 (2016): July-December
10
Articles
Konstruksi Prinsip Kinerja Public Relations Dalam Pandangan Syariat Islam

Mubarok, Mubarok, Marhaeni K, Dian

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

PR performance principle formulated as part of the management functions to achieve the objectives of an organization. Likewise with the influence of religious scriptures embraced by every individual involved in the communication process. One scripture that the reference human life is the Quran as a way of life of Muslims. Related to the practice and science of public relations it is interesting to look at dikontruksi how Islamic law principle of PR performance. The scales of the Sharia as an integral part of the life of a Muslim will guide how he practice the principles of PR performance. Institutions are trying to get support through activities that can provoke support from the public without coercion or through a stage of conflict. Arthur W. Page mentions a number of principles that can be used in practice and as a philosophical PR in maintaining relations with the public institutions.

Pemanfaatan Media Sosial Twitter oleh Ridwan Kamil dan Ganjar Pranowo Telah Sesuai dengan Fungsi Utama Media Massa

Harrera, Andrea Eka Premasadha

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

The development of social media makes a lot of people should follow it. We are required to be able to use social media as a medium that can simplify our lives, as we can find a lot of information or news through the media. On the other hand, social media can also facilitate the work  of  someone.  In  this  research,  the  researcher  want  to  see  that  social  media  twitter belonging to Ridwan Kamil and Ganjar Pranowo which they use as a medium to get closer to the citizens, in accordance with the essential function of the mass media. This research using qualitative  research  method  with  observation  the  timeline  twitter of @ridwankamil  and @ganjarpranowo.  Then,  from  the  observation,  It  is indicate  that  the  twitter  account  has complied with all the essential functions of a mass media.

Komodifikasi Media dan Budaya Kohe

Sumartono, Sumartono

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

The  mass  media  which  should  serve  as  a  channel  of  information,  entertainment, education, and social control only able to portray itself solely as a medium of information and entertainment. Business dimension override seemed ideal dimensions that should go hand in hand. Commodification of the media has obscured the real function of the media. On behalf of the commercialization of value to media converted to market value. Not important quality of a program. Put forward is how a program backed by the financial strength or sponsorship. As a result, the commodification of the media has spawned society commodities. Society tends to be absorbed in the strength of  an increasingly hegemonic pop culture  with all its  attributes. Lifestyle has become a commodity. Lifestyle embodied in Kohe culture.

Menggapai Permainan Tradisional Anak Indonesia dalam Perangkat Berbasis Android

Handayani, Sri

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Play is a childs world, by playing the child will learn to interact, learn to share, emotion and hone motor skills that support the development of the child. Game in the era of information technology is a game that does not require a lot of movement and tend to release attachment to the  neighborhood  children  and  their  parents.  While  traditional  games  children  Indonesia offered Android-based devices today is still an application to introduce the history of the game and how to play. This app only provides information, has not been able to replace the benefits and  functions  of  traditional  games  of  Indonesian  children  the  truth.Indonesian  traditional games children a heritage, a legacy of the ancestors of Indonesia. So as to preserve the cultural ancestry as means of Indonesian children were able to preserve the culture of Indonesia. But now it has changed the cultural inheritance childs play. Culture plays a passive child, and let go of attachment to the child with the parents and the environment.The biggest challenge will be faced in the future is how to implement actual meaning for children to play in Android-based devices.

Laman dan Reputasi Lembaga Dalam Membangun Komunikasi dengan Stakeholders

Mukaromah, Mukaromah, Purnamasari, Devi

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Page is one of the means of communication for a institute that can not be inevitable in the current development of information technology today. The purpose of this study was to find out how the readers perception of the website educational institutions in communicating their vision and mission. Using the method of qualitative descriptive study the research object Udinus page readers Semarang who are stakeholders. The results of the study reflect on the readers perception of the page that conveys that reflect Udinus page as a page that is engaged in the field of education with the reputation of the institution which is prominent in the field of information technology. There needs to be improvement in conveying information in the field of entrepreneurship because the eyes of the readers who become informants in this research, news and events related to entrepreneurship has not been managed properly. 

Komunikasi Beda Gender dalam Masyarakat Bugis di Desa Kemujan Kepulauan Karimunjawa

Latief, Muhammad Chaerul

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

This article is the result of research on the concept of unggah ungguh or how etiquette to communicate on Bugis Society influenced gender differences. This research was conducted in the Kemujan village, Karimunjawa Islands, Jepara, Central Java Province. This study used descriptive qualitative method in relation to culture. The study also used participatory observation method, is observe how communication between men with women, and at the same depth interviews with informants. The results showed that gender differences affect how to communicate the Bugis Communities in the Kemujan village. In addition, there is a tendency of the Bugis people in the village using the said call gender-biased. Nonetheless, the difference was also influenced by other aspects such as age factor, social status and situation.

Spasialisasi dan Konglomerasi Media Pada Kelompok Kompas Gramedia

Simamora, Elisabeth Rotua

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Spatialization is a part of the political economy. Media realize theta it is the process of overcoming the constraints of space and time through its two forms of renewal of corporate power, that is horizontal and vertical concentration. The growth of media is becoming the trend of economy and politic in the media industry and expanding the corporae ownership. By having a literatures study used, the writer found that mass media development nowdays is not only the companys abilities to provide and satisfy the information and entertainment needs which match the society needs, however it also developes the other business interest’s orientations.

Model Pengembangan Lembaga Penyiaran Publik Lokal (LPPL) Radio di Jawa Tengah

Wiratmo, Liliek Budiastuti, Irfan, Noor, Samudi, Samudi

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Local  Public  Broadcasting  radio  is  broadcasting  reform  that  seeks  to  restore  the sovereignty of the people as the owners of the frequencies through Act No. 32 of 2002 on Broadcasting.  Government Regulation  No. 11/2005 create the space  to  Local Government Radio Broadcasting can adjust to the regulations on LPPL Radio. However, up to ten years since the birth of the Broadcasting Act, the presence of LPPL Radio presence in Central Java has not been fully able to show a real role. This study used a qualitative approach through bencmarking studies between LPPL radio with the Broadcasting Licence and the Broadcasting Operation Principle Permit, which is Radio Swara Kendal FM; Radio Kota Batik, Pekalongan; Radio Singosari, Brebes; In FM Radio, Kebumen; Irama FM Radio, Purworejo and LPP RRI Semarang. The result of this research is the Local Public Broadcasting Radio development model accordance with applicable regulations.

Film dan Perempuan: Kegagalan Film Gone Girl dalam Membentuk Sosok Perempuan Baru di Industri Film Hollywood

Yusriana, Amida, Zulfiningrum, Rahmawati

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Gone Girl is a film produced in 2014 and is an adaptation of a best-selling novel by  Gillian Flynn. Gone Girl can be divided into three parts. The interesting point in this movie is the gender focus of Gillian Flynn’s way in depicting Amy. According to her, this is an attempt to show that woman can have a criminal mind as a man. However, the depiction of woman in patriarch charasteristic is still can be found in the movie. This research is to find out how the movie Gone Girl failed to create a new woman character.This study uses the postmodernism theory to explain. Result of this study indicates that the figure of Amy Dunne is described as a heroine with typical utopia and as a villain  Amy  can  not  be  separated  from  the  feminines  roles  of  patriarch.  Among  others:  weak, emotional human being, depending and using her body as a weapon.

Aktivitas Komunikasi Pemasaran Terpadu (IMC) Pemerintah Kota Ambon dalam Mengkomunikasikan Brand “Ambon City Of Music” Melalui Kegiatan Tiga Pilar IMC

Solsolay, Arthur

Jurnal The Messenger Vol 8, No 2 (2016): July-December
Publisher : Universitas Semarang

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Abstract

Ambon city is one of the tourist destinations in the province of Maluku, kept the charm and appeal of natural, historical, religious, culinary, education, art, culture and customs. To develop and trigger the development of musical art in the city of Ambon, Ambon city government felt the need to form a brand that became a brand differentiator and became icons of tourism in Ambon. Brand "Ambon City of Music" was initiated in hopes of becoming a starting point for the development of city Ambon become more competitive through an integrated marketing communications activities in brand communication. Research to describe and analyze the concept of the three pillars of IMC in the steps taken by the Government of Ambon in communicating the brand "Ambon City of Music". other research method used is descriptive qualitative case study approach. R esearchers found that the government has made strategic moves in IMC pillar concept is to approach audiences (government, private sector / stakeholder, elements of the community) and the media (elements of the marketing communication mix).