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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 8, No 1 (2016): January-June
8
Articles
Hambatan Komunikasi Antar Budaya dalam Penerjemahan di Perusahaan Modal Asing Jepang

Luthfiyah, Ulfi Zakiyah

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

This study aims to find out the barriers of intercultural communication that occurs in the Japanese translation - Indonesian and vice versa in PT. METEC Semarang, which is the capital of Japans foreign companies. The theory used in this study are speech codes theory, where acts of communication is not only seen from the spoken words alone, but cultural background, facial expressions, gestures, intonation is a unity that would give meaning to the act of communication. The results of this study indicate that there are two obstacles, namely the translation of external factors and internal factors. External factors consist of technical terms and new terms, length of utterance, speaking speed, and tone of voice. Internal factors consist of cognitive factors, namely speed and vocabulary to understand the message, and psychological factors are anxiety is high. 

Gambaran Branding Esgrim House Semarang Melalui Media Sosial

Octaviana, Octaviana

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

This paper seeks to understand the extent to which social media provides the effect of doing branding Esgrim House Semarang. theoretical basis in this paper is the Narrative Paradigm of Walter Fisher stressed that man is a storyteller and that consideration will be of value, emotion and aesthetics into the basic beliefs of our behavior, or simply refers to the understanding as well as the reaction of everyone when receiving messages the disampaiakan. From these results, it was found that a storyteller admin is his, whereas kususnya twitter and social media instagram serve as tools in the communication process Esgrim House Semarang. So performance this case, social media has a role to introduce products, information centers, as well as archiving online gallery measuring instrument success in branding Esgrim House Semarang.

Komunikasi dalam Difusi Inovasi Kerajinan Enceng Gondok di Desa Tuntang, Kabupaten Semarang

Febriana, Kharisma Ayu, Setiawan, Yuliyanto Budi

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

Water hyacinth plants for most residents in the village Tuntang considered a weed in large amounts. Water hyacinth lead to silting in waters such as lakes and ponds, but the diffusion of innovation, a lot of business opportunities that can be produced from water hyacinth handicraft businesses. Villagers Tuntang made of water hyacinth as a craft material that has a high value ekomoni. The method used is qualitative descriptive with case study strategy in the village Tuntang. The result through interpersonal communication to make success in the diffusion process of water hyacinth handicraft innovation for residents in the village Tuntang, Semarang regency.

Pemanfaatan Facebook Ads Untuk meningkatkan Brand Awareness pada Produk Lokal

Aprinta, Gita

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

Facebook ads is the most recent feature ad in facebook. Its simply stated as paid advertisment to help products in increasing their brand awareness.  The objective is to optimazing brands who want to reach thousands of costumers, by maximzing promotion through facebook ads.  Brand awareness is quite important for costumer to help them recalling brand, doing the purchasing, and have loyal to specific brand. Facebook ads providing huge opportunity for  each costumer to know, recall, involve and participate in sharing information to other social media users.

Analisis Framing Pembentukan Citra Soemarmo Hadi Saputro Menjelang Pemilihan Walikota Semarang Tahun 2015 di Media Harian Rakyat Jateng

Adhitama, Airlangga Pradipta

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

Soemarmo Hadi Saputro elections in Semarang in 2015 that was held in December to invite the attention of the mass media. How the Peoples Daily Java Soemarmo image framing events in the news ahead of Election 2015. This study aims to determine how the media in reporting the Peoples Daily Java Soemarmo as a candidate for mayor using the structure of syntax, script, thematic and rhetorical. This study used a qualitative descriptive, framing analysis techniques with models developed by Pan and Gerald Zhongdhang M.Kosicki. The results of analysis of this study is the Peoples Daily Java-related news framing Soemarmo as a candidate for mayor of Semarang to prioritize the elements of persona and the elements of what. Although the news framing Soemarmo forward the elements of who and what, the Peoples Daily Java still show neutrality and objectivity in reporting to display items of news by displaying completeness 5W + 1H.

Iklan Sebagai Media Kritik Sosial (Pesan Simbolik Iklan Kretek Djarum 76 Seri Jin)

Ersyad, Firdaus Azwar, Putro, Yoga Rarasto

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

The presence of television advertising is a prayer one way to manufacturer for review introduce and selling products for society. Regarding the regulation of advertising especially cigarettes and tobacco products manufacturer in order to encourage creative hearts introducing more on audience their product . As a result , the creativity in the hearts smoking ads aimed lifting product image so not operate direct products display .Singer study originated from the interest against visualization advertisements Djarum 76 series java jin  has its own peculiarities compared to other products . Zoom the one consolation is not revealed that an advertiser is selling products . Views are interpreted by different groups various ad viewers, but the views can be grouped into some basic ideas

Pengaruh Terpaan Informasi Kemasan Rokok terhadap Minat Merokok Pelajar

Pratama, Aditya

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

This study aimed to determine the effect of exposure to information from the packaging cigarette packs, the interest on student smoking. The cornerstone of the theory used in this research is adopted from Morrison, et al (2010) which states that the attitude change theory provides an explanation of how a persons attitude is formed. The research method is by questionnaires and questionnaires using purely experimental methods. The study population was Students - Students of class X SMA Negeri 2 Semarang, whereas samples taken were 32 students. It was concluded that there is a strong influence of the variable Wrap Cigarette Packaging Information Exposure to smoke on student interest. It is based on research results that showed a significance level of 0.000 <0.05, which means that the more often the frequency of affected teens notice or information on the packaging of the cigarette pack, the lower the interest teenagers to smoke.

Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian

Putri, Primadhany Kartana

Jurnal The Messenger Vol 8, No 1 (2016): January-June
Publisher : Universitas Semarang

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Abstract

The study explain how to describe and apply Persuasion Theories  in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication  are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably  toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.