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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 7, No 2 (2015): July-December
7
Articles
Pengaruh Program Tayangan Kontes Dangdut D’Academy di Televisi Swasta Indosiar dengan Minat Siswa Non Dangdut Sekolah Musik ADSOR Purnomo Semarang Pada Musik Dangdut

Cepakarani, Gita

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

This study aims to determine the effect of the display program contest dangdut DAcademy in private television Indosiar interests of non Dangdut Music School students Adsor Purnomo Semarang on dangdut music. Subjects were students of the School of Music ADSOR Purnomo Semarang. This study population are young students, with a sample of 24 respondents using Proportionate Stratified Random Sampling technique. The cornerstone of the theory used in this research is adopted from DeFleur, namely the theory of dependency media, shows the system media and social institutions interact with audiences in creating needs and interests. The question in this research is how the influence of impressions DAcademy contest program on adolescent interest in music dangdut. The results of the study, concluded that there is significance between the display program contest dangdut DAcademy to teen interests in music dangdut. With T regression test results, proving there is a positive influence between program-view contest dangdut DAcademy in private television Indosiar interests of non Dangdut Music School students Adsor Purnomo Semarang on dangdut music.

Spirit Pluralisme dalam Klenteng Sam Po Kong Semarang

Julianto, Edi Nurwahyu

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

Klenteng Sam Po Kong has very deep meaning as a symbol of multi cultural; multi ethnic and multi religious. Klenteng Sam Po Kong has a different function, not only used by people with background religious Tri Dharma (Budha, Tao and Konghuchu), but also used by Javanese ethnic with different religious backgrounds. Between ethnic China and Java, mutual respect and tolerance run beliefs and rituals of each. More over, Klenteng Sam Po Kong is a form of pluralism which reflected the fact Sino Javanese Muslim Culture is preserved to date both of sightings physical culture and system cultural in the form of religious rites performed by ethnic China and Java. 

Framing Pemberitaan Citra Politik Capres 2014 di Harian Solopos

Astutik, Puji Widi

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

The article tries to find out the construction of the image formation in the daily Solopos 2014 candidates. Basic theoretically in this paper uses descriptive analysis method with a form of text analysis models Zhongdang Pan and Gerald M. Kosicki through four units of analysis, syntax, script, thematic, and Rhetorical. Framing analysis is used to see how the image formation through the political news in the Daily Solopos 2014 candidates. Through this analysis can be found that the construction of a shadow image (mirror image) performed on the outlook for both candidates figure formed by the track record of each kandindat. Joko Widodo figure in the frame with the figure of the fight for the people and work for the people, while the figure Prabowo has a bad track record as it is considered to participate in the abduction tragedy in which 98 activists at that time as a military Prabowo.

Hiperrasionalisasi Pendidikan Usia Dini di Indonesia

Fanani, Fajriannoor

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

Early childhood education starts to growth in Indonesia since the beginning of year 2000. This system growth and change is not only due to the change of parents lifestyle in the contemporary age that asks both husband and wife to works, it’s also develop because of the change in values that people have to educate their children. Indonesian people in the contemporary age eventually view the new system permissively and rationalize it as inevitable consequences of modern world. The system is also growth so rational that finally all traditional system in the formal, theoretical, practical, and substantial aspect was left to be change by the new system. This article is trying to comprehend how this hyperrationalization in early childhood education develop in Indonesia.

Memahami Kebijakan Redaksional Rubrik Pendidikan di Surat Kabar Harian Solopos

Wulan, Sri

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

This study aims to understand how the framing of news is created in the education section of daily newspapers SOLOPOS. The main theory used in this research is the analysis of Todd Gitlin framing. With frames, journalist processing a wide range of information available to the pack in such a way in certain cognitive categories and presented to the audience. The methodology used is qualitative descriptive and analytical approach to framing using Todd Gitlin. This research was conducted at PT. AKSARA SOLOPOS Jl. Adisucipto No. Solo 190 57 145, with two (2) of informants in accordance with the criteria of the study subjects. The object of research is selected Pawiyatan money news relating to the acceptance of new students high school / vocational equivalent which in its message has content related message new admissions in July 2014. It was concluded from this study, education rubric SOLOPOS daily newspapers in reporting the news focus close to Solo and the surrounding community. The existence of sub-sections that are inserted every day to differentiate with other newspapers.

Pola Komunikasi Suku Samin di Kabupaten Blora terkait Ajaran yang Dianutnya

Octaviani, Emillia Vinna

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

The aim of this study determines the communication pattern samin tribal culture to the community in Blora related teachings espoused, and know the pattern of tribal cultural communication to the outside community cumin cumin in Blora related teachings espoused. The theoretical basis of communication used the symbolic interactionism. This theory explains humans interact and exchange of meaning, create, send, receive symbol agreed. The method used is the in-depth interviews and observation. Researchers chose purposive sampling as a technique of sampling . The case study research in Samin Tribe and the village of Sambong Klopoduwur District of Banjarejo.

Memahami Strategi Komunikasi Pemasaran Kartu Brizzi PT Bank BRI, Tbk. Kanwil Semarang

Febriana, Widia

Jurnal The Messenger Vol 7, No 2 (2015): July-December
Publisher : Universitas Semarang

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Abstract

With increasing public awareness of the technology, there are a trend the demand for banking products based on technology, in particular transactions through cards. But the publics knowledge about the e-money making product marketing e-money is still lacking. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Advertising, Sales Promotions, Public Relations and publicity, Personal Selling and Direct Marketing. This research aims to determine the effectiveness of of the activities of marketing communications strategy that has been done. To analyze the marketing communication strategies, conducted research at PT. Bank Rakyat Indonesia (Persero) Regional Office Semarang. Data collected from various sources consisting of external factors and internal, ie interviews, observation and documentation. Furthermore, these factors were analyzed to get the strategy formulation. Resource persons / informants consists of the CBK offices and the Customer card user Semarang BRIZZI. All of the strategies undertaken in marketing BRIZZI, the most effective way is to give the gift of groceries to customers BRIZZI users when shopping at the supermarkets in Semarang.