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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 5, No 1 (2013): January-June
7
Articles
Semiotika Strukturalisme Saussure

Fanani, Fajriannoor

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

Ferdinand de Saussure is widely known as one of the prominent contributor to the theories of sign and language in semiotic. His theory in semiotic create a mark in the history of semiology. His semiotic was also known as one of the foundation of structuralism that growth in France. Structuralism, later become a movement that widespread not only in the field of linguistic but to the field of humanities and social sciences in general. How his semiotic works and how his view on structuralism applied in world of sign and language are interesting object. This writing try to overview all this in a simple and understandable way

Strategi Komunikasi Corporate Social Responsibility di PT Pertamina (Persero) Region IV Wilayah Jawa Tengah dan DIY

Octaviana, Shoraya

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

Corporate social responsibility has become a global issue in the community and the company. CSR programs implemented by PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta in the areas of Education, Health, Environmental Conservation, Community Empowerment has been right on target. Corporate Social Responsibility program targeted, among others, so that more people know and use products - products Pertamina, as well as for good imaging Pertamina eyes of society. The communication strategy to the public (external strategies) used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta as well as nationally. Communication strategies used in the dissemination to all employees of Pertamina, the media used in the form of intranet Pertamina, Energia magazine and TV Display. Theoretical basis used in this study is adopted from (Kottler, 2005) which states social initiatives of companies that can be taken for the implementation of CSR there are six forms of Cause Promotion, Cause Related Marketing, Corporate Social Marketing, Corporate Philanthropy, Community Volunteering and Socially Responsible Business Practices. The question in this research is how the Communication Strategy Corporate Social Responsibility (CSR) to PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta.

Gaya Bahasa Perempuan Dalam Media Baru

Watie, Errika Dwi Setya

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

Media is a means for someone to be able to convey information to others. Currently there are two classes of media. Old media / conventional and new media. Ideally, on the both media, the position and status of all users are the same media. But in reality, in this case, social media as part of the new media, it still occurs mute identity in social media for some women. Based on the observations, a style that used by women on her status in her social media account is still much that is likely to show a distinctive feminine style, which tends to give priority to the relationship, avoid disputes, and minimize the dominant impression

Fungsi Media Online Sebagai Media Literasi Budaya Bagi Generasi Muda

Aprinta, Gita

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

Online media as an alternative media expected to fulfill the function of the mass media as the previous conventional media, among others, to meet the needs of information all at once into a medium that is able to educate its users. A website called www.palingindonesia.com  seeks to encourage young people to participate actively to share the experience and knowledge of Indonesian culture through writing. Using a qualitative content analysis this study aims to identify the educational messages on website www.palingindonesia.com with the conception of internet and public sphere as a ground theory that focusing texts as an object. Mayring methods is choosen to analyze the text by combined lexico grammatical, context analysis, and intepretation. This study resulted a conclusion that the function of culture media literacy can be run on online media www.palingindonesia.com

Efek Media dan Pengadilan Opini

Malau, Ruth

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

Countries that embrace the ideology of freedom of the press, the court is of opinion that is commonly encountered in public spaces. Media, in this case could be interpreted as a medium in favor of the public interest which requires the presence of a new color in Libyan politics for 42 years filled with pressure and persecution.Revolutionary period which lasted for most of the year 2011, which then shows how the media have spread the legality of its influence over public opinion. The mass media in Indonesia does have the power to set the political agenda, because democracy gives him legal to do so.However, court opinions that appeared in the Libyan revolution is not because the country embraced the ideology of freedom of the press, but because of the pull-menaraik between freedom of the press with dimensions embedded control during the reign of Gaddafi.

Analisis Resepsi Penonton Atas Popularitas Instan Video Youtube Keong Racun Sinta dan Jojoe

Suryani, Any

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

‘Keong Racun’ Sinta dan Jojo YouTube Video is the beggining of instant popularity phenomena. Video maker’s popularity is the result of viewers reception by watching their lipsync style singing a song titled ‘Keong Racun’.Reception analysis conducted by semiotic analysis based on Triangle Meaning Theory by Pierce consisting of sign, object, and interpretant of the video.The result of the semiotic analysis is the meaning as preferred reading which show narcissism’expression of the video maker to attrack viewers attention. Further, the research did indepth interview with four informants who randomly selected based on specific criterias (purposive sampling) to get their reception. The data of interview categorized and compared with preferred reading of the video so there are three positions of reception analysis : dominant-hegemonic reading, negotiated reading, and oppositional-hegemonic reading.

Pola Komunikasi Interpersonal dalam Konflik Antara Pasangan Suami Istri Beda Budaya yang Baru Menikah

Kurniawati, Dessy

Jurnal The Messenger Vol 5, No 1 (2013): January-June
Publisher : Universitas Semarang

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Abstract

This research aims is to understand how marrying couples manage their conflict in the setting of cultural difference. The principal theory used in this research is Johari Window theory that explains connection between self and openness in individual communications. The methodology that used in this research is qualitative descriptive with interpretive perspective. This research is done at city of Semarang and use five couples as source. The couples itself do have setting on ethnical difference. From fifth marriage couples we can found that openness, support, and sincere positive attitude in family, gives big contribution to create good communication in a family. Based on the interview all of informants declare that their wedding life is goes on well and harmonic, despite of several problems. In a whole they have good marriage and doesn’t find big conflict and or big problem that makes them lose communication each other, or with their larger family circle, or with society, despite their different ethnic background.