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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 4, No 1 (2012): January-June
5
Articles
MENCARI NILAI HORMAT DAN RUKUN PADA TAYANGAN OPERA VAN JAVA DI TRANS 7

Setyowati, Retno Manuhoro, Setiawan, Yuliyanto Budi, Nora, Hastika Yanti

Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

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Abstract

As a form of puppet people development standard, Opera Van Java (OVJ) which aired on Trans 7 can be regarded as puppets of the grip of revolution on a large scale given the characteristics of the OVJ them is to use the Indonesian language and do not use master narratives. OVJ phenomenon is developing a play slapstick tradition of Mataram who first appears. If all this a play performed on the dimensions of verbal (words / sentences), in this OVJ also other aspects of the thematic core of which is actors, morality story, characterization of his characters, costumes, music, and even setting the stage. Opera Van Java turned into popular culture in the form of puppet people are loaded with innovation and reintepretation.

KONSENTRASI DAN INTEGRASI KEPEMILIKAN PADA INDUSTRI MEDIA INTERNASIONAL DALAM PERANG FORMAT HIGH DEFINITION OPTICAL DISK

Fanani, Fajriannoor

Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

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Abstract

High definition technology development in the entertainment industry, especially film industry, has produce classic problem about format consensus in the media industry. This situation eventually creates the so called “war of format” between the two most popular high definition formats, the Blu-ray from Sony/Hitachi and the HD DVD from Toshiba. Unlike the war of format before, for example is VHS versus Betamax war, that determinated mostly by the consumer, the format war between Blu-ray and HD DVD is strongly affect by the abilities of the companies behind the two format to consentrate and integrate their business moghul and also to make alliance between competitiors. Concentration of ownership is appears in the trend of holywood studios to merge with the bigger studios, which is creates a few conglomeration in the movie business. Integrations of business could be seen from the owners of the big studios that not only have the studios, but also many other business that relate or not with the entertainment business. And least, the alliance could be seen from this big studios alliance to support one of the format.Initially the HD DVD was on the fruitfull position because has been back up by the studios like Warner Bros, Paramount, and Universal that have more market share in US that the studios that support Blu-ray format, which is Sony, Walt Disneym and 20th Century Fox. Fortunately for Blu-ray, Sony already sells millions of PS 3 console that ingeniously could read Blu-ray disk; this means there’s already millions of Blu-ray reader device in the hand of consument, something that Toshiba could not generate. In the end, the victory of Blu-ray format is accelerate by the switching side of Warner Brothers studio to the Blu-ray follow by the others big studios.Conclusively, the success of a new technology, especially the media industry, is sometimes not depends on the quality of the technology itself. Often, the success is determined by the availability of the industries that support the technology. The war of format between HD DVD and Blu-ray definitely show the determination of media industry in the development of new technology.

JURNALISME REPORTASE: SEBUAH PRODUK KOMERSIALISASI DALAM INDUSTRI TELEVISI

Aprinta, Gita

Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

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Abstract

The freedom of press has given space to the growth of television industries in Indonesia. As we all know, since 2010 there are at least nine private television that established. This case has been impact to the public information fulfilness. Unfortunately as part of the capitalism industry, television should able to provide information that give two function, these is entertainment and journalism. Therefore, information is so often considered as commodity relate with the market mechanism that create television commercialization.This article aim to observe the bias of information that affected by journalism technique in the investigation program called. “Reportase Investigasi” through the approach Marxis capitalism where in the world of capitalism production is always relate with power and capital ownership. 

PERIKLANAN DALAM MEDIA BARU (Advertising In The New Media )

Watie, Errika Dwi Setya

Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

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Abstract

Advertising is currently getting a huge challenge. the number of ads , it is realized or not, effects on saturation of advertising. New era media presents new communications media to the community. This condition should be recognized by anyone working in the advertising, because the development of advertising is in line with a new media movement, so the expectansy of the intended market segment will be achieved better.Today, the challenge of a new style of advertising has been answered by the professions related to a new advertising which is driven by the appearance and the popularity of the new social media. One of the new profession known by and used in advertising is a Buzzer. The principle work of Buzzer is similar to WOM (Word Of Mouth). However, it should also be remembered that the selection of buzzer is also important, so that the purpose of advertising can be achieved.

MEMAHAMI POLA KOMUNIKASI KELOMPOK ANTAR ANGGOTA KOMUNITAS PUNK DI KOTA SEMARANG

Saputra, Aditya Oktendy

Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

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Abstract

Communications between members of the community in Semarang City Punk and How to use the Punk communication media in the city of Semarang by its members, in order to maintain harmony among communities. The population in this study were community members who live in areas Punk Genuk in the city of Semarang. While as many as 5 samples taken by the informant in-depth interview technique (depth-interview). The pattern of communication is known that a persons personality represents a real community members. the Punk community to gain acceptance from other members, an individual is forced to follow the pattern of communication other community members, so that communication patterns can be understood by everyone or is universal. And by using various social networking Punk community members can communicate with their comrades from other communities to get out of town, in order to maintain the relationship, strengthen kinship and closeness even though they do not have long to meet