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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 3, No 2 (2011): July-December
7
Articles
Fashion sebagai Bentuk Ekspresi Diri dalam Komunikasi

Trisnawati, Tri Yulia

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

This study aims to determine self-expression through the values you want to appear in clothing consumption among adolescent girls as the main consumers of fashion products, to wear certain clothing types, and describes how to overcome obstacles that arise in expressing themselves through fashion. The research methodology used a qualitative descriptive method that focuses on observation and natural setting. Researchers acting as an observer, then create a category of behavior, observed symptoms, and record observations in a book. The research was conducted at the University of Semarang. The subjects in this study is the Student Department of Communication Class of 2008, FTIK, USM, while samples taken by 4 respondents with a purposive sampling technique. Fashion outline as an essential element of fashion and became the core of the interface itself for some adolescent girls, are used to convey messages with specific purposes to be conveyed by the wearer.

Analisis Kebijakan Redaksional Harian Republika pada Pemberitaan Religio-Politik Masa Kampanye Presiden Tahun 2009

Fanani, Fajriannoor

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Presidential Election in 2009 has gives us some negative phenomenon. The Hijab Campaign, Boediono Wife’s Religion, and other religio-politics issues were annoyingly interpolating the better campaigns. In one hand this is a bad phenomenon, but on the other hand this phenomenon also gives us some interesting questions about political tolerance in Indonesia. Mass media as the fourth estate surely can’t get away from their responsibility. Uniquely many of big mass media in Indonesia have affiliations with certain religions. The example is Republika with their Muslim affiliations. This phenomenon become interesting to study, moreover Indonesia is one of the biggest democratic countries in the world that surely need political tolerance to strengthen their democratic system. It’s become interesting to inquire the editorial policy in Republika in their news on religio-politic in presidential campaign. It’s also become interesting to understand the Islamic model that Republika adopted that maybe affected their editorial policy. Last, it’s become interesting to find out Republika’s political tolerance, especially in the presidential campaign. All of this inquiry could be found using the gatekeeping analysis from Pamela Shoemaker that map out factors that could affect media content from five levels. Those levels are individual, organizational, communication routine, extra-media, and social system.This research is use post-positivistic paradigm. The theories used here is gatekeeping from Pamela Shoemaker, political tolerance, and moderate Islamic concepts. After analyze using the gatekeeping Analysis, this research found that Republika’s policy for the religio-politics issues have vision of moderat Islamic model that generally careful but will be serious and sensasional if when dealing with syariah policy issues. Last, Republika have a limited political tolerance policy that have tendency to be exclusive and difficult to accommodate the aspiration of non-Muslim peoples.  The final conclusion for this research is that Republika have an editorial policy that creates public space for Indonesian Muslim that has vision of Islamic moderate and limited political tolerance.

“The Body Shop” Belanja Idealisme VS Gengsi

Setyowati, Retno Manuhoro

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Identity formation is often manifested in the image of the media. These conditions are rarely noticed by individuals whose involved. Consumers are unwittingly caught up in the ever-popular culture simulakra invited into the circle of capitalism. Nowadays, to distribute beauty products, such strong idealism concepts are needed, focusing on the potential consumer, to regain their trust, by implementing pseudo-advantage values. A real example is The Body Shop products are adept at carrying the issues go green and respect for indigenous peoples. As a consumer of beauty products, womens position and then also becomes brittle by the temptations of mass media advertising for the construction of the concept of beauty has been tailored to the needs of capitalism that led to the maximum benefit.

Komunikasi dan Media Sosial (Communications and Social Media)

Watie, Errika Dwi Setya

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Media presents to be a part of human life. The presence and the development of internet bring a new way of how to communite in social life. Social media presents and changes the communication paradigm in todays society. Communication in social media is not limited by distance, time, and space. It could happen anywhere, anytime, without having a face to face talking. Even social media can negate social status that is often as a barrier in communication.Social media has changed the world. Levels of communication merged into one container called a social media. The rise of many consequences must also be wary of, in the sense of social media opens up the opportunity of each individual involved in it to issue his opinion freely. However, self-control should be shared, in order to have freedom of communication which does not violate ethical boundaries and does not offend others.

Analisis Wacana Kritis Teks Berita Kasus Terbongkarnya Perlakuan Istimewa terhadap Terpidana Suap Arthalyta Suryani pada Media Online

Ellyawati, Hetty Catur

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Every choice of meaning is ideologically motivated. Ideology is most effective when its working is least visible. Interpreting ideology in a text can be seen from the choice of vocabulary and its grammatical construction. To analyze it we need to interpret not just the text but also the relationship between text, and its social condition. According to Fairclough, they can be grouped in three steps, those are description, interpretation and explanation. The stage of description is concerned with formal properties of the text, the interpretation is concerned with the relationship between text and its interactions, the explanation is concerned with the relationship between interpretation and social context. This research aims to analysis the coverage about the revealed case of preferential treatment of Arthalyta Suryani, a convicted bribe, at Pondok Bambu detention written by two online media these are detikNews.com and kompas.com by analyzing their appraisal system and their intertextuality. From the data analysis, ideology of the two media about this case can be seen. The data is taken from the news posted on January the tenth to twelfth 2010. The methods used to analyze the data are referential method, substitusional method and abductive inference method.   Referential method is to analyze appraisal system and discursivity intertextuality of the text. In order to make the analysis of appraisal system valid, the substitusional method is needed. Then abductive inference method is needed to analyze manifest intertextuality of the text. From the analysis of the data, it can be concluded that every media has its own way to state its ideology. The ideology has closed relation with target market that is the reader. DetikNews.com is strightforward and short news, with incisive vocabulary choices, they are related to news item genre that detikNews.com has, but this media is lack of intertextuality. It makes the news superficial. On the other way, kompas.com has a deep coverage and strong intertextuality, it is suitable for someone who wants comprehensive information.

DETERMINISME TEKNOLOGI DAN POSISI MEDIA DECENTER PADA KASUS PEMBERITAAN KECELAKAAN MAUT DI TUGU TANI JAKARTA

Mubarok, Mubarok

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Deadly accident at Tugu Tani Jakarta not only shows the human side of an event. Dissemination of information through mass media is no longer dominant in determining how the audience should act. The emergence of social networking sites opens new channels for the dissemination of public information that is more believable. The development of information technology not only marked by the turn of the communication device but coupled with changes in the behavior of human users. They are actively selecting and using various media to meet the information needs, socialize, trade, and show the existence. The position of the mass media is no longer dominant in determining the type of information and the consuming public dictates the type of information. Through a social networking site and diverse site audience and information providers are actively selecting and using various types of information. In this position the media as marginalized (decenter) and does not become a major reference source.

Sosok Etnis-Etnis Minoritas dalam Iklan (Figure of Minority Ethnic in Advertising)

Malau, Ruth

Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

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Abstract

Differentiation between minorities and majorities will always be there in the middle of ethnic plurality in Indonesia, and the advertising was succesfully represented it within a spectacle’s package in the form of culture’s parody, in which figure of minority ethnics are used as an advertising’s object to strengthen the colonial [obsession] that leads to the race dichotomy between black and white. Behind the images displayed by advertising, there are hidden minority myths that reveals the life of and the treatment received by minority ethnics in this country. The myths are ultimately based on ideologies of class, race, and language. Figure of minority ethnics, in advertising’s package, describes the disorder of Indonesian’s human diversity that caused by colonialism and those who inherited the Western civilization.