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Jurnal The Messenger
Published by Universitas Semarang
Articles by issue : Vol 2, No 2 (2010): July-December
5
Articles
Representasi Wanita Dalam Media Massa Masa Kini

Watie, Errika Dwi Setya

Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

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Abstract

Media audience, in general, using representation of women in the media to "see" women. How does the media show the figure of a woman often becomes references and examples used to assess women in general. Not only how man seeing woman, but women see themselves and other women see each other. This condition seemed to reinforce the encouragement of women to remain in the view of women in the past is loaded with socio-political. In many media, women are still portrayed as "mere body" related to sexuality. Besides the still dominant view that shows women as "a figure in the kitchen", the less equilibrate view that showing women in the intellectual and career figures, reinforce the representation of "traditional" women. And finally appeared in public perception will remain the same. Representation of woman according to the spirit of emancipation of women only appears in the commemoration of Kartini day, mothers day, and other momentum associated with women.

Strategi Komunikasi Yang Mendukung Perkembangan Pariwisata Berbasis Ekonomi Kerakyatan

Setyowati, Retno Manuhoro

Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

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Abstract

This research was emerged by Centra Java Government policy which placed tourism sector as the second key sectors beside agriculture and industries. A kind of tourism force is by ecotourism wich environmentally responsible travel and visits to relatively undisturbed natural areas, in order to enjoy and appreciate nature and any accompanying cultural features, both past and present, that promote conservation, has low visitor impact, and provides for beneficially active socio-economic involvement of local population. Then, the strategic communication choose Participatory Rural Appraisal (PRA) to increase them. PRA is a participatory approach, new innovation method for improving efficacy and rapidity in data collection. Participatory method was interested the community in prepare the action program and developing the learning process forsolving the environment problems. Leading by Pamong Budaya as opinion leader, this strategic communication is a way tocreate an effective communication and automatically help rural community to increase their live by ecotourism.

KAMPANYE DAN TELEVISI (Analisis Pemberitaan Kampanye Pemilu Legislatif 2009 di TV Borobudur)

Julianto, Edi Nurwahyu

Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

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Abstract

In the context of the current information age, media power is great considered in the flow of information spread quickly and widely. The political elite use media to socialize the political agenda. Institutions of mass media like television and newspapers is believed to have ability in organizing the production, reproduction and distribution of knowledge significantly. A series of symbols that gives meaning of the reality of "there" and experience in life, can be transformed in the public sphere of mass media, which can be accessed by members of society. Public trust what was presented in the media. Media does have a significant force in the conduct of production and reproduction of political image and content of media as a reality that has been constructed (constructed reality).

MEDIAMORFOSIS DAN PERSAINGAN MEDIA

Syafiie, Sri Syamsiah Lestari

Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

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Abstract

It’s predicted when there is a new media, the older will die. Infact, that is not proved. The old media still exist. Mediamorfosis is the key. Media change to survive and compete with other. Exacly, It must be suppot by human resourses and campus must be the center of it.

MEMPERBAIKI MEDIA SECARA KOMPREHENSIF

Yustitia, Senja

Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

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Abstract

The loss mechanism of restrictions on the media making the media business as a fertile land for hunting advantage. At first glance, this condition allows the occurrence of intense competition among media players. But, the reality is opposite. This is due to capital becomes the main strength of the business so that the media prepare a series of strategy to withstand the pressure. Media conglomerate is the answer of the conditions. Therefore, it takes maximum effort to improve the media comprehensively.