cover
Filter by Year
WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 9, No 4 (2010)
12
Articles
KREDIBILITAS GUS DUR SEBAGAI KOMUNIKATOR POLITIK DALAM PROSES DEMOKRATISASI DI INDONESIA

nurkholisoh, nurkholisoh

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

Nahdathul Ulama (NU), Gus Dur and Democratization in Indonesia summarized in this paper. How is the cred­ ibility of Gus Dur as a statesman of political communication to bring the values of democracy.  This qualitative research study will explore more deeply about who Gus Dur is packed with biographical research method, this research makes a reference that should be a reference.

PENCITRAAN KEISLAMAN DALAM FILM AYAT­-AYATCINTA

Hermawan, Herry

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

This research  is concerned  with the social  construction   of islamic simbolization   reality  on films  and with the fac­ tors that constitute  this reality. Through the qualitative  research method,  the analysis  techniques  in use were genre and narrative  analysis,  and hermeneutics   analysis.Based  on research,  social  construction   of islamic  simbolization   reality  on film  is a reflection  of society  attitudeswhich  create  the polarization   have a cultural  context.  In this sense, film,  in the context  of social  construction   of reality,  is an arena  of ideas  and beliefs people   have  are systematically   related  to actual,  spiritual  and material conditions  of existence.The result of this research  showed  that islamic  simbolization   reality whether  it is constructed  by society  or by film derive from  the paramount realities  of interaction  between  religion  and culture.

MEMAHAMI BERGERILYA LEWAT KOMUNIKASI PEMASARAN

Bayquni, Bayquni

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1489.951 KB)

Abstract

Marketing   communications    is a strategic  way to increase sales. However, not only until the Purchase  or intention to buy just  the marketing   communication  is possible,   even the values  contained  in a product  to the value required by the consumer  could  happen,  so consumers  no longer  buy products  diam buy a brand but also had to buy value. Thus when  designing   marketing communications   strategies  that build has perfect  accuracy  and carefulness both in its determination    of the marketing   mix  (Product,  Price, promotion  and place)  or in its selection   of promotion mix  (Personal   selling,  Direct Marketing,   PR  and Publicity,  Sales  Promotion,   Packaging,   and Word Of Mouth (WOM))  then  berhasil pula   marketing   communications   activities undertaken.   In this paper  we will study  how  to make  the precision   and accuracy   in using  marketing   communications,    better  known  by the name of integrated marketing   communications    (Integrated   Marekting  Communication).   Because   marketing   is very  heavy  with  the name  of competition   or in the  "war" then,  in this paper  were fitted  with use of the word guerrilla,   so what do the marketing   communication    really becomes  a strategy  appropriate.

FUNGSI MANAJEMEN PUBLIC RELATIONS PADA KAMPANYE POLITIK

Damayanti, Novita

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

Presidential election is part of democracy system in Indonesia. The backbone of political campaign for election is found within power of communication. Public relations are  the tool of political campaign that have manage­ ment function such as: researching, planning, implementing and evaluating an array of communication activities. Frame political public relations in political campaign are : image management, information management, media management, and internal communication.

KAJIAN KOMUNIKASI ISLAM YASINAN DAN TABLILAN DALAM PANDANGAN MASYARAKAT

Muhtadin, Muhtadin

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

Communication   in Islam  is a religious proselytizing   (da wa) to invite people  to believe  and practice  Islamic faith (aqidah)  and  law  (Shari, a). Yasinan  means reciting  the verse  of Yasin together  either  in Friday  night  or certain nights  in mosques,  praying rooms,  or in any  hoeses  that  need  it. Tahlil means reciting the verse  of  "laa ilaaha illallaah  ",  Tahlilan  means  collectively  pray for  other people  such  as family.   relatives  or frends, etc.  Who have died  in order to gain the acceptance   of their deeds  and to receive Allah s forgiveness for  their faults and sins. In  writers  perspective,    the  Yasinan and  Tahlilan  are still debatable  in society.  Therefore  the writer  aims at analyz­ ing the argumentations   (dalil) or foundations   used by those who are pro  and con. In tum, society  hopefally  could understand  them. Additionally,   this study  hopefully  could give benefit for Islamic Umma in general  and the writer as well.

KONSEP "TALAM" DALAM PROGRAM ACARA TELEVISI MENGUPAS ACARA TELEVISI DARI SISI LOGIKA DAN MORALITAS

Sudiono, Bambang

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

In recent years television studies have been characterize by a developing concern with research into audience. Discussion about the television audience, have proliferated. This emerging interest did not derive its energy from speculating, solely on the basis television programmes themselves, about how audiences were support to react. And within the messiness of everyday life, the audience are recognize as possessing a complex membership of different gander, class and generational.

REVITALISASI TATA LAMBANG KOMUNIKASI TRADISIONAL WAYANG INDONESIA SEBAGAI MILIK DONIA

Kertopati, Ton

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

We now come to the consideration of convergence, an issue that seems to be particularly vecing to social scientists especially cultural.  Much of the difficulty of dealing with this problem stem from the failure to distinguish with sufficient precision the different elements of a very complex situation.  A minimum list of such elements should include the following: a.Structures of patterns of social relationship. b.System of popular attitudes, value and behavior. c. System ofpolitical and economic control.

MENGAKSES INTERNET MENINGKATKAN KINERJA DOSEN

Sofyan, Sofyan

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

Internet as modern mass media present much informations include informations about sciences and technologies. With Internet, each person can changes any informations in his computers file. From year to year.sum of Indonesian Internet users are increasing. Uses and gratification theory, Uses and Effect theory and performance theory can be use in analyses abut correlation between Internet acses and dosen performance.

STRATEGI KOMUNIKASI MENYIKAPI ISU INDONESIA "PECAH"

Manihuruk, Amin Saragih

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

After 65 years of independent Indonesia, revealed the surface of issues, discourse, fears that Indonesia could be broken up into 17 countries in 2015.Prediction split, supported by various indicators such as the political elite of this nation not as a figure of expression often leaders and fighters of the people, between groups I classes are often easy to conflict, there is likely no longer a unifying figure like Sukarno and Suharto first. The split could be prevented by the action plan through dissemination of information toall the nations that contains that if Indonesia did not divide us no good. Indonesiananti­burst communication strategy should be implemented and one of the main priorities of national development.  Live five years longer, very short period.

PUBLIC RELATIONS DI INDONESIA DITINJAU DARI PERSPEKTIFKARIR DAN PROFESIONALISME

Richardo, Freddy

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Original Source | Check in Google Scholar

Abstract

Title of paper "Public Relations in Indonesia viewed from the perspective of Career and Profession" identical with the Public Relations Public Relations (PR). This article addressing the tendency of leaders, executive in government and enterprise organizations understand the function, role and duties of public relations as an in­ formation service, as well as complement the work unit, are inconsistent with the philosophy of PR is a two­way communication.The purpose of this writing intended to give advice for the role, functions and duties of Public Relations to serve as a future career position or profession in the field of communication, in establishing the relationship between the organization/institution with the public (stakeholders) through two­way communication, so that in the same time,   are both getting benefits for both parties.The methodology used in collecting data in this paper, first,  conducted from various sources directly from the field by requesting information directly from some PR practitioners in government and private institutions. Second, supported by secondary data, in the form of literature that is relevant with the title of this paper.Through this paper, expected future associations engaged in the PR I Public Relations can develop the role functions and duties of public  relations as a career job,  other than as a profession with special position in society because they make relationships based on trust, do work that is considered highly valuable, have the necessary expertise and knowledge.