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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 14, No 1 (2015)
6
Articles
ANALISIS SEMIOTIKA ILLUSTRASI “KOALISI HIRUK-PIKUK CAPRES 2014” PADA MAJALAH TEMPO

Priyadi, Catur

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Easily set up a press agency or office of preaching became one of the reasons some of the political elite to establish a news agency. In addition, the presence of motifs commercialism, some underlying political affiliation. Media TempoGrup apparently take advantage of the situation. Through the case of contradiction Cover Tempo 7 April 2014 could predict or forecast the presidential candidates who will qualify in the presidential whereas almost one month interval, then coupled with various symbols of mystery. Not Tempo otherwise create a sensation, but this time make public sensation became curious and tried to review it. who was then busy discussed, Tempo Magazine utilizing two big names Presidential Candidate, namely Prabowo Subiakto and Joko Widodo, as Tempo Magazine Cover 7 April 2014 through a news photograph, coupled with attention-grabbing headline “Coalition frenzy Candidates 2014” at Tempo Magazine, 7-13 April 2014 edition “. By using semotics analysis of Roland Barthes, the author seeks to uncover denotative, connotative, and myths behind the news photos. Not only interpret the photo, but the statement and title in the headline can also be interpreted using the same theory. It should be underlined that semiotics is the study of signs. Interpret more than just communication, but looking deeper into the meaning dikomunikasikannya. Semiotic analysis talking about the meaning as seen (denotation), the meaning behind what is visible (connotation), and myths

PEMAKNAAN GAYA HIDUP DALAM TVC DJI SAM SOE MAGNUM FILTER VERSI FERRY

Murtani, Hanafi, Lamanda, Ni Putu Frinchika

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

One of the media used in advertising Dji Sam Soe Magnum Filter is television. Television is one of the media in advertising that uses color, sound, movement and music, or can be referred to as an audio-visual medium, so it can also be to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter ver-sion Ferry Magnum. This study aims to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter version Ferry Magnum. These include: To find out the myth that contained about lifestyle in TVC Dji Sam Soe Filter version Ferry Magnum. The method used is qualitative analysis approach semiology of Roland Barthes. From the analysis it can be concluded, meaning contained lifestyle of advertising Dji Sam Soe Ferry Magnum version of the filter is reflected Luxury lifestyle, where luxury lifestyle is a lifestyle activities to seek pleasures, such as spending more time outside the home, more play , happy in the city crowd, happy to buy expensive goods pleases, and always wanted to be the center of attention. Set of meanings contained in the ad-vertisement gives the sense that the purpose of Magnum Filter Cigarettes are cigarettes represent young children luxurious lifestyles, and modern. Because during the myths that developed in the community is, cigarettes are very closely with the image of smokers: the elderly, people of the village. However Magnum Filter change people’s views about the lifestyle of today’s clove smokers luxurious and exclusive.

PEMAKNAAN KHALAYAK TENTANG MEDIA ONLINE INSTAGRAM

Mandemasya, Herna

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was to determine the meaning of online media audiences about Instagram. The role of mass media communication technologies increasingly rapid developmentan dplays an important rol efor people ine veryday life. Internet is very helpful in the field of marketing (online marketers).One growing form of online promotion today is through instagram, is based photo sharing append customarily found on a smartphone. As a start-up business enterprise cause the instagram application, because through the internet phenomenon popping up lately many new products are marketed. To that end, inthis paper, how the instagram app-based photo sharing can be defined, especially for people who responded to the promotion of start-ups bussines.

MENGELOLA KOMUNIKASI

Ardhoyo, TE

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Komunikasi dan konsultasi adalah esensial dalam seluruh pemapanan. Keduanya diperlukan untuk mendorong efisiensi operasional dan pengertian timbal balik, maupun perasaan kepuasan individu pegawai dan keterlibatan dalam pekerjaannya.

STRATEGI MARKETING COMMUNICATION

Afriani, Anita

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was to determine the strategy used Marketing Communication PT. Primatama Nusa Indah Plaza Semanggi, knowing the internal activity Marketing Communication PT. Primatama Nusa Indah Plaza Semanggi and knowing the external activity Marketing Communication PT. Primatama Nusa Indah Plaza Semanggi.The theory used in this study were 7 CS by Scott M. Cutlip, namely the implementation of public relations strategies in communication. The method used in this research is descriptive qualitative paradigm PostPositivisme. Data collection techniques used in-depth interviews and observation. The results of this study indicate that the marketing communications strategy has been implemented by PT. Primatama Nusa Indah Plaza Semanggi by using a variety of print, electronic, and online via the official website plaza clover www.semanggi.com and fast response to complaints alerts when there is a complaint. Suggestions of researchers is preferably Marketing Communication PT. Primatama Nusa Indah PlazaClover does not just apply two elements of the strategy but the four elements of the strategy and add external activities in order to attract more public

PENGGUNAAN MEDIA SOSIAL DI KAMPUS DALAM MENDUKUNG PEMBELAJARAN PENDIDIKAN

Hamzah, Radja Erland

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Perkembangan teknologi informasi dan komunikasi secara bertahap semakin menonjol dan digunakan dalam proses pendidikan serta sektor-sektor organisasi lainnya. Sebagian besar studi mengakui pembelajaran secara kolaboratif yang didukung oleh komputer merupakan bagian penting dari pembelajaran yang efektif, yang membuat peserta didik mampu berkomunikasi satu sama lain melalui media sosial. Penelitian ini untuk mengetahui bagaimana mahasiswa menggunakan media sosial, serta menjelajahi kegunaan dan keterbatasan media sosial yang mungkin dialami oleh pengguna. Rumusan masalah yang diambil adalah: “Bagaimana mahasiswa menggunakan media sosial untuk mendukung pembelajaran pendidikan mereka, manfaat dan keterbatasan apa yang dirasakan mahasiswa ketika menggunakan media sosial untuk mendukung pembelajaran pendidikan?”. Penelitian ini menggunakan metode deskriptif kualitatif yang bertujuan memahami persepsi mahasiswa tentang media sosial,maka keputusan mereka tentang apa yang termasuk media sosial dan yang bukan termasuk media sosial. Hasil penelitian menunjukan Media sosial mendukung pembelajaran kolaboratif dan membuatnya lebih efisien denganmemungkinkan peserta didik untuk berdialog atau berdiskusi melalui jarak tanpa perlunya berada di lokasi geografis tertentu. Dengan menggunakan media sosial membuat interaksi yang lebih efisien dengan meningkatkan fleksibilitas dan independensi mahasiswa. Selain itu, memungkinkan mereka untuk berbagi pengetahuan, mengirim file ke mahasiswa lain secara lebih mudah dan lebih cepat, serta membangun komunikasi yang efektif.