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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 13, No 4 (2014)
6
Articles
KOMUNIKASI INTERPERSONAL KEPEMIMPINAN KEPALA SEKOLAH DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA

Muhtadin, Muhtadin

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The Influence of Leadership Interpersonal Communication of School Principal and Organizational Culture on Teachers’ Working Satisfaction of Al Islam Senior High School of Surakarta. The problem raised in this study is whether leadership interpersonal communication of school principal and organizational culture influence teachers’ working satisfaction. To be more specific, this study is intended to answer the following research questions: 1) The influence of leadership interpersonal communication of school principal on teachers’ working satisfaction. 2) The influence of organizational culture on teachers’ working satisfaction. 3) The influence of both leadership interpersonal communication of school principal and organizational culture influence teachers’ working satisfaction. This study is a quantitative research using causal correlational approach with theory of S-O-R. The population of this study is all teachers in the Senior High School of Al Islam Surakarta. The sampling used in the study is total sampling and therefore all teachers (N = 155) are sampled. The data are gathered through questionnaire. Using SPSS, both basic and multiple regression is used to analyze the data. The findings of the study show 1) The results of t-test a) There is a significant influence of interpersonal communication of school principal on teachers’ working satisfaction. The t-test shows that t 2,339 > t table 1,975. b) There is a significant influence of organizational culture on teachers’ working satisfaction. The t-test shows that t 4,504 > t table 1,975. 2) The results of F test a) The F test shows that both leadership interpersonal communication of school principal and organizational culture simultaneously influence teachers’ working satisfaction. This conclusion is based on the coefficient of F 27,863 which is higher than the coefficient of F table 3,06 on the degree of significance p = .000.    Based on the above findings, this study offers the following suggestions 1)The chair of Al Islam Foundation should improve the leadership interpersonal communication though various strategies such as leadership training. This is because this study finds that the variable of communication of the school principal directly influences the teachers’ working satisfaction around 2,339. 2) The school principal should improve the organizational culture in order to create a better working environment. 3)Future research should conduct similar research with qualitative approach in order to deeply understand factors related to the variables used in this study.

STRATEGI MARKETING BRAND DI NEW MEDIA

Murtani, Hanafi

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.

PENGARUH INTENSITAS MENONTON TAGLINE IKLAN SUZUKI LET’S TERHADAP MINAT BELI

Yuwarti, Harti

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Suzuki is the automotive company which has been recognized by the public. In order to maintain its presence in the market Suzuki did not want to miss with other companies in designing their products are mainly for the production of motorcycles. To introduce their products to the public many companies that advertise in the media, especially television companies in the business of making the competition getting tougher similar to win the heart of the community or the consumer. This requires the advertisers to be more creative in the ad serving the public interest and understand the message delivered so as to change the attitude towards the product being advertised. The research method using SOR theory using a quantitative approach, namely through research on the number of people using population, sample and literature. Results showed interest purchasing in Komplek Bukit Kencana Jati Makmur Pondok Gede is high.

PENGARUH IKLAN MIZONE 3D PADA MEDIA LUAR RUANG TERHADAP BRAND IMAGE

Santoso, Prasetya Yoga

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The effectiveness of the use of billboards (billboards) of an advertising campaign is determined by various factors other than the determination of the location. The following points are worth noting, namely range, continuity, size and color. Therefore, to be able to carry out effective promotional activities in order to create a brand image on brand products, the manufacturers need to explore further the factors that influence the creation of these things. Based on this, the study aims to determine the 3D Mizone advertising on outdoor media (billboards), to determine the brand image Perbanas Students of the Faculty of Economics at the Institute and to find out how much the relationship Mizone 3D advertising on outdoor media (billboards) with the brand image students of the Faculty of Economics and Business in Perbanas Institute as well as to determine how much influence ads Mizone 3D on outdoor media (billboards) to the brand image of students of the Faculty of Economics at the Institute Perbanas. The method used is an explanatory nature. The research object was a student at the Faculty of Economics and Business in Perbanas Institute, which amounts to 78 people. ‘re Making sampling technique using simple random sampling. Techniques of data collection is done by distributing questionnaires to the respondents technique and literature from the existing literature. The result is that the respondents’ assessment of the faculty of economics and business students in Perbanas Institute on 3D Mizone brand image advertising on outdoor media (billboards) obtained a total score of 3307 categories included in the category of respondents agreed, meaning that the use of 3D advertising on brand image Mizone student faculty of economics and business suit and has got a good assessment.

STRATEGI HUMAS DINAS PERHUBUNGAN DARAT DKI JAKARTA DALAM MENGATASI KEMACETAN LALU-LINTAS DI IBUKOTA

Dewi, Yuni Retna

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The focus of the problem is, “How is the strategy of Land Transportation Office of Public Relations Jakarta to address traffic congestion in the capital” .Strategi is essentially planning (plan) and management to achieve one goal. According to Ruslan Rosady meaning of the strategy is: “an integrated part of a plan (plan), while the plan is the product of a planning (Planning), which in turn planning is one of the basic functions of the management process” .Strategi Terrestrial Relations Public Relations Jakarta in address traffic congestion can be summarized as follows: Compliance with the implementation of the Act and Regulations traffic; coordination efforts (Synergy through coordination seek solutions and advice with discordant-related agencies such as the Department of traffic and Road Transport (DLLAJR); Office Traffic police; Hansip, Municipal Police; Department of Education; the military in times of emergency, and other agencies): Empowerment media (Synergy with the Jakarta Government and business media, Public Relations Jakarta Land Transportation pursuing a strategy in the form of an appeal to road users highway through the mass media: traditional, print, and electronics has been done. Even RASOGEL (Sonder radio waves) that is used by traffic police appeal to public road users so orderly and obedient with a loudspeaker); Empowerment Resources with the Government of DKI Jakarta Teknologi.Bersinergi put through the empowerment of technology resources include the installation of electronic signs, CCTV Control, electronic timer lamp, Model Busway, Doublereil Electric Railway, (the settlement plan Monoreil) and still in the plan of mass transit trains under land and river transportation empowerment. Efforts to use Model Nine Steps of Strategics PR, TC’S Of Public Relations Communication and Public Relations Planning Strategy aims to address challenges associated with congestion control strategy in Jakarta)

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU

Meliala, Yos Horta

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was to (i) identify and analyze the effect of the dimensions of service quality that consists of physical evidence, reliability, responsiveness, assurance and empathy to the satisfaction of the guests who come and stay at the Hotel Borobudur Asri and (ii) to identify and analyze Dimensions in service quality the most dominant effect on guest satisfaction satisfaction that come and stay at the Hotel Borobudur Asri. The research was conducted at Hotel Borobudur Asri, with a population of 100 with a total sampling technique sampling, which means that all members of the population sampled as many as 100 people. Analysis of the data used is descriptive research to explain the data and a description of the study, while for analyzing quantitative data using a multiple linear regression analysis.The research proves that the simultaneous results of this study prove the conjecture H0 is rejected and H1 accepted that physical evidence, reliability, responsiveness, assurance and empathy simultaneously significantly positive effect on the satisfaction of the guests who come and stay at the Hotel Borobudur Asri. Partially tangibles, reliability, responsiveness, assurance and empathy has been implemented well in achieving guest satisfaction that come and stay at the Hotel Borobudur Asri. Based on the results of the study found that the dimensions of service quality based on the reliability of the dominant influence on the satisfaction of the guests who come and stay at the Hotel Borobudur Asri. This means that guests have been able to understand that the perceived satisfaction is determined by all employees in providing services to work quickly in the service process and provide service with no favoritism (fair and do not discriminate) to give confidence to the guests a quality service.