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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 12, No 2 (2013)
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Articles
KOMUNIKASI LISAN LANGKAH SUKSES MANAJER PENJUALAN

Ardhoyo, TE

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Selling point-means the optimal point which successfully improved product sales through sales promotion. Salespromotionis dynamic, and what is implemented now can change dramatically in many respect sover the nextfewyears. The highly dynamic nature of makinga sales pitch is a key selling tool, which is relevant for the ironand”push” market conditions that support the sale. In today’s modern economy, sales promotion plays a big role.

BERKOMUNIKASI SECARA EFEKTIF DALAM TIM

Dewi, Yuni Retna

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

When communications tools fungcition at their best, they can go beyond mere facilitation to transformations. Suchwas the case at rosen law firm.based in releigh, north caroline.Lee rosen, the firms owner and chief executive,wanted to replace an expensive, complicate and inflexible computer system that employees relied on for everythingfrom contact list to appointmen calenders to document stroge.the solution he chose for his small law firm was awiki, the same technology that enable nearly 100.000 people around thw world to contribute to Wikipedia.Thewiki certainly helped cut costs and it also did much more. In addition to handling much of the firms documentstorage and formal communication, the wiki introduced an informal social element that is helping employeesbond as a community.many employees have added personal page with information about themselves, helpingemployess get to know their collagues on more intimate level in implementasi the wiki,rosen faced a commonchallenge whit new communications tools,getting people to give up familiar ways of doing things and embracechange.knowing that the value of a company wiki depends on the level of employee contribution and that havingsome of the staff swicht while others cling to old ways would seriously discrupt communication he encouraged usethe new wiki with a friendly competition. For each page an employee created during the three moth competition,he or she was given on possible combination to the company safe,which contained a 1000 cash prize. From timeto time.rosen also forced use of the wiki by publishing important only on the wiki

KEGIATAN MARKETING PUBLIC RELATION TOKO POLAROID DALAM MEMBANGUN BRAND AWARENES

Arief, Muhammad Muminto, Gahara, Karlina Elvira

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The development of photography in Indonesia has grown and developed into one of the currently popular lifestyle.It can be seen from the emergence of new habits, which always bring and use a camera wherever they go. Inrecent times, the world of photography being back again to repeat the past trend, namely that berjeniskan ancientcamera instant camera, Polaroid. Amid the rise of the digital world, bringing back Polaroid instant camera newaura with her , where it can be seen that the instant camera is a camera that can produce your own company imagedirectly, a few seconds after the shooting. Since this is an old brand which then rise again of course, requiredthe emergence of brand awareness of the community on this product, to be sold and accepted in the market. Themethod used is descriptive qualitative method. The results obtained are Tokopolaroid marketing public relationsstrategy to build brand awareness is by publication, doing media identity, conduct and follow the events, makingnews, speech, conduct public service activies, and cooperate with the sponsor. Where to perform these activitieswill arise seven brand awareness of audience and also make it easier for the audience more aware of Polaroidproducts and increase the purchasing power of public relations marketing strategies have been effective in itsimplementation Tokopolaroid

PERSEPSI KHALAYAK TERHADAP PENGGUNAAN STRATEGI HUMOR IKLAN TELEVISI DJARUM 76 VERSI TERDAMPAR DI PULAU

Putra, Aries Aditya

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

To display the advertising message that is able to induce and maintain consumer memory products will be offered,requiring a commercial appeal through creative strategies. Advertising appeal is divided into two, the rationalappeal advertising and advertising appeal is based on feelings and emotions.Forms of creative strategies used to consist of a variety of advertisers, one of which is the use of the creativeaspects of humor. Creative aspects of advertising that uses humor in advertising their products on television certainlycan cause a difference in the perception of the audience. Because of the particular advertising marketingcommunications activities, problems that commonly occur advertising message is delivered can not be capturedwell by the communicant as perceived differently.In this paper, the authors set forth a problem of “Audience Perception Strategies Against Use of Humour TelevisionAdvertising Djarum 76 version Stranded on the island”. This study aimed to determine differences in publicperceptions based on characteristics seen in terms of gender, age, level of education, type of work, the level ofexpenditure and utilization of spare time on the use of humor in television advertising Djarum 76 version strandedon the island.The theory used in this thesis is the theory of SOR and Individual Differences. The study was descriptive, withquantitative research methods that the object of research is RW.17 Village residents Baktijaya. Authors take thepopulation of people aged over 17 years, amounting to a total of 1077 with a sample of 92 people.Data collection techniques used were questionnaires and literature. And the process of this research using thistype of quantitative data. Based on the data obtained, then be analyzed to count statistically using Chi Squareformula is processed using SPSS.Based on the research that has been conducted and the results of the analysis, that there are differences in theperception of the public towards the use of humor in television advertising Djarum 76 version stranded on theisland (survey residents RW.17Kelurahan Baktijaya) based on the characteristics of gender, occupation and useof leisure time. While the characteristics of age, education level, and monthly expenses no difference.

KOMUNIKASI TRANSEDENTAL MELALUI JUZ AL QURAN

Anggraini, Siti

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Tracidental communication through Quran by Juzs are actually is very meaningfull, powerfull and it is very interestingthat we should know more about it. Although there are many people todays are forget about what is themeaningful core about transedental communication, mostly they will prefer to convince something for their selfby to what they see in the first place.Moreover, this good information is in your hands now, hopefully it could reflect into your mind soul. In the meanttime we will find out for what the secrets are about Quran behind your usefull life today.

KEBIJAKAN DAERAH YANG DISKRIMINATIF BAGI PEREMPUAN TERHADAP PENCITRAAN PEMERINTAH PROVINSI

Qurbaningrum, Olivia Dwi Ayu

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Pemerintah Daerah (lokus penelitian) dalammerumuskan strategi kebijakan otonomi daerahyang berpihak kepada penghormatan, perlindungandan pemenuhan hak asasi manusia, sebagai bentuktanggung jawab negara terhadap warganegaranyadan meningkatkan citra pemerimtah Provinsi sebagaiinstitusi negara yang berperan dalam perwujudaninstitusi global internasional.

HUBUNGAN GAYA KOMUNIKASI PIMPINAN DAN PEGAWAI DENGAN KINERJA PEGAWAI

Yuwarti, Harti

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Communication is a basic context for the human to human to know one another. In an agency or company requireda good cooperation between management and employees in order to achieve an organization’s goals are good.The method used was a survey, using a quantitative approach, using test analysis correlation data to obtain thevalue of the relationship and was followed by a statement in the form of questionnaires distributed to the selectedrespondents using sampling techniques as much as 31 respondents.Populasi dalam penelitian ini adalah sebesar33 orang dan sampel yang digunakan dalam penelitian ini adalah 31 orang. Based on the research that has beendone, it can be seen that there is a very strong relationship between the two variables, and the correlation valueof the relationship between the leadership style of communication - with the employee for 0814, this show is apositive relationship going. It means that the better the communication style of leadership - employees are interwovenwith the employee, the performance is also better. Value of 0.814 for the relationship if interpreted in theinterpretation of the correlation coefficient table is in the interval from 0.80 to 1.000,Is at a very strong level.