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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 12, No 1 (2013)
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Articles
KONSEP KOMUNIKASI ISLAM DALAM SUDUT PANDANG FORMULA KOMUNIKASI EFEKTIF

Islami, Dian Ismi

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study entitled Concept of Islam in Perspective Communication Effective Communication, the problem is how Islam views the activities of communication, how communication in the Quran, Hadith and interpretation of the scholars of Islam and how the concept of communication in effective communication standpoint formulaThis research focused on the study of the verses of the Quran and its interpretation, hadith and books on propaganda and media and mass communication. This study uses qualitative textual analysis; including grammar and style analysis Arabic Arabic commonly known as Balagha and methods of semiotic analysis; paradigm and syntagmatic analysis of the text and narration.Communication patterns based on the theory Lasswell Islam there are five patterns, the first pattern of God as a communicator with the communicants are prophets, apostles, and the entire human race with a conduit or intermediary angel Gabriel massage or messages conveyed in the form of Islamic law in the form of goals or targets with human safety.

HUMAN TRAFFICKING TROUGH SOCIAL MEDIA

Widarini, Dwi Ajeng, Prasasti, Rati

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Human trafficking is like an iceberg phenomenon. The number that hiding under the surface is greater far beyond what we can see. Human trafficking can be happened to anybody and anytime, including our relatives and neighbors who lack of knowledge and education about the subjectThus, the need for communications campaign to disseminate the knowledge necessary to prevent the human trafficking. Therefor, this paper scrutinized the campaign to raise the awareness on human trafficking by Computer Mediated Communication especially twitter. One of the interesting fact is twittter account @FemaleNotThing with tagline “she is not for sale” give an education and knowledge as communication campaign on human trafficking isues.This paper objective is to describe how the perception of student in Prof.Dr.Moestopo (Beragama) University on human trafficking issues from the @FemaleNotThing account and to examined the effectiveness of communication campaign by twitter account. One of the finding shown that 75% of students (n=41) aware about human trafficking issues.The use of new media in the form of communications campaign can be an alternative for the solution to introduce and raise awareness even trigger social movement on issues of human trafficking.We recommend the use of large-scale communication campaign integrated with official agency program nationally to combat human trafficking.

RAPAT YANG BAIK BERARTI KEUNTUNGAN LEBIH BESAR

Ardhoyo, TE

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Eksekutif puncak menghabiskan sekitar 38 persen dari jam kerja dalam seminggu untuk rapat. Mereka menghabiskanbanyak waktu untuk rapat, yang kerapkali tidak efisien dan sering ditambah dengan meningkatnyafrustasi. Percaya atau tidak, beberapa perusahaan mengeluarkan uang lebih banyak untuk rapat dibandingkanuntuk bahan baku produksi mereka. Kebanyakan dari pengeluaran tunai ini langsung habis. Hitung saja elemenbiayanya – biaya transportasi, tagihan hotel, gaji dan pengeluaran lainnya, sewa ruang konperensi dan penginapan,pembuatan laporan dan dokumen dan banyak lagi pengeluaran untuk hal lainnya. Setiap organisasi yangbesar mengeluarkan jutaan rupiah setiap tahunnya agar orang dapat berdiskusi, memutuskan, dan diharapkandapat menimbulkan beberapa tindakan yang menguntungkan – Rapat yang baik berarti keuntungan lebih besar.

FENOMENA ‘COURTESSY OF YOUTUBE’ DAN INTEGRITAS JURNALIS TELEVISI

Andriani, Fizzy

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This day, almost every videos and pictures in Indonesia television station are using Youtube as a source. Even for their news programme. The using of Youtube in almost every programme is giving the bad name of journalism work. The credibility and integrity of television journalist are damage by the indolent work. Yes, Youtube is meant to help people to discover many things, but it doesn’t meant that Youtube proficient to alter the function of television journalism.

FENOMENA DIBALIK KESUKSESAN IKLAN TESTIMONI; Testimony Behind Advertising Phenomenonof Success

Mandemasya, Herna

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study focused to see how audiences can produce the meaning of a testimonial ad impressions. By taking a qualitative approach, the study sought to examine the factors which involved the public in decision-making process to use the advertised product.Theories about the audience, meaning transfer theory and the theory of marketing communications, particularly in terms of interpretation of the ad into a foundation for preparing the framework of thought, the underlying research and studies addressing this.The results showed that the form of testimony or the testimony ad can increase confidence in the product Top1. The testimony of many of the characters makes the audience to not believe in his testimony. Credible leaders are needed for ads with this type of testimony, thus affecting the public to use and remain loyal to the product being advertised. Efforts should be made, in search of a credible figure for testimonial advertising tracking study needs to be done to the public. Psychological factors, self concept, individual background, and the environment can not be separated from the meaning of a text in the ad. Visual language in their ads that highlight the symbols of a champion and education about synthetic oil meant the same as expectations of advertisers. For the meaning of Top1 advertising, audiences hold a social context with an expert before deciding to construct meaning using the product. This is related to Top1 product which is a type of high involment or high involvement.

Konstruksi Makna Tayangan “Indonesia Bersatu” Debat Capres-Cawapres PILPRES 2009 DI Metro TV

Damayanti, Novita

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This research focus the constructive meaning from Metro Tv on presidential and vice-presidentcandidacy debate in Presedential election 2009. Qualitative research method with a constructiveparadigm is used in this research. A case study approach is seen to best describe the political publicrelations activities in this research. This research is divided into two parts, first, a visual framinganalysis on Metro TVThe findings showed that the meaning construction on Metro TV in a debate broadcast In “Indonesiabersatu” through a frame: The debate 2009 which is a democratic party of a political event of theIndonesians. The constructive meaning broadcasted on Metro Tv tries to give an understanding to theIndonesians especially the viewers to become a rational voters, not an emotional ones by broadcastinga discussion on the presidential debate 2009.

MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONSEBILITY

Bayquni, Bayquni

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Marketing through advertising has always longed for, that the appeal of its products obtain a much affecting the purchase and continuously. So that advertisers and marketers too, vigorously conduct educational activities to the public through its products. But we realize it or not, it turns out that consumers are learning to do, very much. And they are not aware of the impact of the product is consumed. Therefore, through this paper, the authors will provide an overview kegitana importance of CSR as a form of continuity of pengedukasian ads.