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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 11, No 4 (2012)
6
Articles
PENGARUH SPECIAL EVENT PL FAIR 2010 TERHADAP PENCITRAAN SMA PANGUDI LUHUR 1 JAKARTA

Rhamadhitya S.K, Heinrichus J

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study is to find out how special relationship PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, to know how special nature of the relationship between PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, and to find out how strong the influence of PL Fair 2010 special event the SMA image Pangudi Luhur 1 Jakarta. Location of the research conducted in the high school environment Pangudi 1 Luhur Jakarta. The population in this study is the first high school alumni Pangudi Luhur Jakarta class of 2007, amounting to as much as 90 and as many as 40 samples taken respondents. Variable in this study is the PL Fair 2010 special event as the independent variable and the image of SMA 1 Pangudi Luhur Jakarta so dependent variable. The results showed that there is significant influence between PL Fair 2010 special event with high image 1 Pangudi Luhur Jakarta.

ANALISIS WACANA BERITA PEMERKOSAAN PADA SURAT KABAR INDOPOS

Nugroho, Yosia Kurnia

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

At the presentation of news rape of women or women in the mass media will not be beneficial for the women as victims of rape. This is because the perpetrators of rape to be placed as the subject of the news, the news flow may also be held by the perpetrators, although the victim as the source of news stories for writers.

PENGARUH TAYANGAN IKLAN FATIGON HYDRO+ DI TELEVISI TERHADAP PEMBENTUKKAN BRAND AWARENESS

Purba, Zulham Rizky

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The number of companies that manufacture and market products isotonic beverage, making competition between companies has become very tight. Of each company is trying to introduce a product. One is the product being advertised Fatigon Hydro + through the medium of television with a fairly high frequency of exposure on several TV stations. The aim is that the higher the brand awareness of the product Fatigon Hydro + in the community.

PENGARUH JINGLE IKLAN MIZONE VERSI ”LOVE TODAY” DI TELEVISI TERHADAP BRAND IMAGE

Yunianto, Hasan

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle “ Love Today“ in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,augmented product, and image product. “Love Today” jingle in advertising is influences to Mizone brand image.

PENGARUH PENGGUNAAN ENDORSER BAND VIERRA PADA IKLAN HONDA SCOOPY DI TELEVISI TERHADAP TERBENTUKNYA BRAND IMAGE

Adithya S, Ardi

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The research was motivated by many marketers and advertising making use of celebrity endorsers in particular to introduce and promote a product or service. The use of celebrities as endorsers for a commercial product or service expected to impart increased awareness and establish a positive impression in the minds of consumers, and ultimately creating a follow-purchase. Based on the background of the problem, the formulation of the problem in this research is “how much influence the use of endorsers in advertisements Band Vierra Honda Scoopy the formation of brand image among adolescent RW 010 Housing II Karawaci Tangerang?”. While the purpose of this study was to determine the response teenagers RW 010 Housing II Karawaci Tangerang Vierra as an endorser of the influence on the formation of an ad Honda Scoopy television brand image, know the brand image of Honda Scoopy. As the cornerstone think this study used the theory Stimulus-Organism-Response. This theory is supported by the model need VISCAP. In addition to describing the process of the formation of brand image (brand image), the author uses the theory of Hierarchy Effects Off. The method used is explanatory. Decision-sampling technique using simple random sampling proportionate sample. Data was collected by distributing questionnaires to the respondents technique. Then the data is collected and interpreted quantitatively analyzed to obtain an overview of the observed variables. After that hypothesis testing using Pearson product moment technique. Based on research and analysis of data that Honda Scoopy ads on television quite good. 

AUDIENCE SERVICE PUBLIC RELATIONS METRO TV

Dewi, Yosephine Putri Sari

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The development of communication technologies has given rise to a growing public demand for the right to know and the right to information. Information has become a necessity for the community and has become an essential commodity in society. Television stations as broadcast media has a social responsibility to safeguard publicmorality as media broadcasting uses frequency broadcast into the public domain. Duties and responsibilities of broadcast media is presenting a good show broadcast program, responsibility, trustworthy, and appreciated by the public. To face competition television is rapidly increasing, the role of Public Relations is needed to build relationships with the public especially to provide services to the audience.