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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 11, No 3 (2012)
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Articles
KONSTRUKSI REALITAS PEMBERITAAN KONFLIK PERBATASAN INDONESIA-MALAYSIA PADA SURAT KABAR KOMPAS DAN MEDIA INDONESIA

Setiadi, Wahyu

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Indonesia DKP Arrest by Malaysian Police into a story framed by Kompas and Media Indonesia?”. The paradigm used in this study is konstruktionis. Constructionist paradigm of looking at the reality of social life is not a natural reality, but the result of the construction. Therefore concentrate on the analysis of a constructionist paradigm is to find how the event or the reality constructed by way of what the construction is formed. In this case, the researchers want to uncover how Kompas and Media Indonesia construct a reality in presenting the news. The method used in this study is a model of framing William A. Gamson. In view Gamson, media discourse is an important element to understand and appreciate the growing public opinion on an issue or event. Framing the useof reason as Gamson Gamson and Modiglani focus point his attention to the study of social movements (social movement). In this case, a lot going on demonstrations and debate within the community in assessing the case.The data collected is of Newspapers News Kompas and Media Indonesia on the issue of August 16 to 23 2010. I researched the whole news story amounted to 16 consisting of 9 comes from Compass, and 7 are from Media Indonesia. In addition, there are additional data in the form of interviews with the author Kompas and Media Indonesia. Based on the results of the study, no significant difference of the newspapers in presenting the news. This is mostly caused by the newspaper ideology. Both media also have a framing strategies are different from each other. News framing strategy can be seen from the angel news writing, by the respondents, the choice of words, use of metaphor and so on. So the news can be packaged in such a way and constructed in accordance with the media’s desire. Compass has an ideology that is based on a sense of humanity, always presenting news calm and avoid the use of words and the negative connotations that enhance the reader’s emotions. Meanwhile, Indonesia’s national media gave rise to high subjectivity in reporting on this case. Media Indonesia is quite sharp in criticizing the government’s performance.

SIKAP WARGA RW 028 TAMAN WISMA ASRI TERHADAP TAYANGAN IKLAN TELEVISI PUREIT PEMURNI AIR MINUM

Putra, Fajar Mulantoro

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Advertising Pureit water purifier from PT. Unilever is titled a new technology purifying drinking water, and provide education on proprietary technologies that can be used to provide clean drinking water for domestic use. Pureit product presence will certainly lead to a variety of community attitudes or changes in drinking water. This study uses theory SOR (Stimulus - response) and Theory of Individual Differences (Theory of Individual Differences). This type of research used in this study is a quantitative descriptive format through propotionate Simple Random Sampling. The results showed RW. 028 on television commercials Pureit Water Purifier positive attitude. It can be seen from the respondents who tend to have attitudes like these ads. And the latter having been studied, there are differences in people’s attitudes toward television commercials Pureit based on educational background, occupation and age.

HUBUNGAN KEGIATAN CUSTOMER RELATIONS INDOSAT DENGAN KEPUASAN PENGGUNA BLACKBERRY

Panjaitan, Ferdina Elizabeth Hasiholan

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The reason for choosing the formation of brand image with user satisfaction Indosat Blackberry is Blackberry users want to know how the University Prof. Dr. Moestopo using Indosat as the operator, which serves as the brand image Indosat in Indonesia to facilitate Blackberry. In this study the authors used information theory to explain how the message can act to connect the participants in the communicative process. Expectancy theory (expectation value) to explain how the behavior is generally more influenced by the hope of achieving something desired results (no positive incentives) rather than by a boost in self-expectation of value is based on the balance of trust and evaluation. Customer satisfaction theory theory that measures the level of satisfaction or level of humane feelings arise, which was appreciated by friendliness, familiarity, polite and appreciative customers by providing services and information in accordance with one’s expectations of performance / achievement (outcome).

PENGARUH TERPAAN JINGLE IKLAN COCA-COLA VERSI “WAVIN FLAG” TERHADAP BRAND IMAGE

Oktavia, Rani

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

One of the products that advertise products are Coca Cola, Coca Cola is one of the famous trademark in the world. Much has been done to conduct marketing, including through advertisements on television. In product advertise on television, today included jingles or musical accompaniment that interesting, to increase the attractiveness of the people who see these ads. Departing from this, the authors were interested in conducting research on the influence of Coca Cola jingle for Coca Cola’s brand image, especially after the World Cup, where Coca Cola was the official sponsor of the tournament. The above research goals is to determine whether or not the influence as well as to determine how much influence exposure Coca Cola jingle version “wavin flag” against the Coca Cola brand image. This method is quantitative explanatory writing. Where there are two variables in the study. In conducting this study, the authors use the SOR theory, where one can expect or predict a strong link between media messages and audience reaction, the main elements in this theory is the message (stimulus), receiver (organism), and effects (response ). In addition, the authors also use AIDCA theory (Attention, Interest, Desire, Convinction, Action), which explained that in an advertisement must contain the elements - elements contained in AIDCA, in order to succeed to advertise its products. The population in this study were 77 members of the Manchester United fans, United Indonesia Chapter Depok. In data collection techniques, the authors conducted a review of literature and questionnaires, and the data processing is done with SPSS (Statistics Package Social Science). Based on the research that has been done, it is known that the Coca-Cola ad version “Wavin Flag” well known by the public, and in addition there is the influence of Coca Cola jingle version of “Waving Flag” of the brand image of Coca Cola, but the results are still relatively low.

PENGARUH MAJALAH PEMERIKSA TERHADAP PENGETAHUAN AUDITOR

Kusuma, Tiara Ayu

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Research Investigator Magazine, which is expected to occur increasing knowledge about Rebublik Indonesian Supreme Audit Agency (BPK-RI) and enhancing the performance of auditors to further advance Rebublik IndonesianSupreme Audit Agency (BPK-RI). This paper, the author would like to see “How to Influence Magazine Coroner Auditor Knowledge Against Rebublik Indonesian Audit Board”. Expected Magazine Audit Audit Board of the Republic of Indonesia, including in both categories, and knowledge Auditor Audit Board of Indonesia is also expected either. In addition to the influence of knowledge Auditor Investigator magazine BPK RI expected strong. This research is explanatory and is correlational, the time the study was conducted in September 2009 to March2010, the study population were employees BPK auditor Rebublik Indonesia.The study authors used sampling techniques Probability Proportionate Stratified Random Sampling and Sampling, data collection by questionnaire and literature, the authors also use a Likert scale to measure attitudes, opinions and perceptions of employees and which can be translated into measurable components.