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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 11, No 1 (2012)
8
Articles
STRATEGI GERAI INFORMASI DAN MEDIA DALAM MEMBANGUN CITRA POSITIF MELALUI DISEMINASI INFORMASI PUBLIK

Nila, Nila

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Transparency of public information is the important thing in good govenrmment. To give transparency of public information about Indonesia education department, public relations made program that is ”Information and me-dia counter”. Management function of public relations that reseach, planing, implemention, and evaluation the program. Public relations try to give excellent service information using many chanel such as : Email, phone, and face-to-face. This program is one of the strategy that public relations made for positif image of the government.

ANALISIS ISI PEMBERITAAN TEWASNYA OSAMA BIN LADEN PADA SURAT KABAR KOMPAS DAN MEDIA INDONESIA

Sihabudin, Fikri

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Every media has agenda that setting in the media content. Kompas and Media Indonesia are the major newspa-per in Indonesia, on Mei 2011 both media published several news about Osama Bin Laden Death. This reseach focusing how Osama Bin Laden Death news at Kompas and Media Indonesia on Mei 2011. Content analysis is the method to analysis content news in newspaper. Research method is kuantitative with content analysis :news frekuensy,pages, article colum, paragraf, informant, cover both side.

PENGARUH ENDOSER DIAN SASTRO DALAM IKLAN PERAWATAN RAMBUT L’OREAL DI TELEVISI TERHADAP MINAT BELI

Sandy, Novena

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

L”Oreal using television advertising is to informing, to persuading, to reminding, and to adding value of the product. Celebrity endorsement stategy that L’Oreal used is to getting power attention. Dian Sastro as celebrity endorser L’Oreal has credibility, attractiveness dan visibility. Using Dian Sastro as a endorser is to increase student buying interest L’Oreal product. Stimulus-Respond theory as grand theory in this research with model VisCap and hierarchy of effects for the operational concept. Celebrity endorsement in advertising is influences students buying interest.

HUBUNGAN KOMUNIKASI ANTARPRIBADI DENGAN MOTIVASI KERJA KARYAWAN PADA DIVISI PEMASARAN REPUBLIK INSULA

Akbar, Aulia

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Interpersonal communication as a form of behavior change can be very effective to very ineffective, and at the time of the communication could be worse and other times it could be better and know the intensity of interpersonal communication between management and employees subordinate divisions among Republican Insula. Permasalahan discussed how strong is the relationship between leadership and Interpersonal Communication with a subordinate employee motivation in the marketing division of the Republic of Insula, the method used is a quantitative approach that is both explanatory and marketing Division employees took respondents Czech Republic Insula Insula in offices located in the South to be a population Cipete in this study. The result was a correlation coefficient of 0.855 was obtained, namely at the level of relationship is very strong. This suggests a strong relationship between the variables Relationship Between Leadership and Interpersonal Communications Shirts With Work Motivation In Marketing Division of the Republic of South Insula in Cipete office.

PENGARUH IKLAN LAYANAN MASYARAKAT “STOP PIRACY” TERHADAP PENGETAHUAN KHALAYAK TENTANG PENCEGAHAN MEMBELI VCD/DVD BAJAKAN

nurfath, nurfath

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Stop piracy themed ads appear when the case is about piracy is spread throughout the world, including Indonesia. Piracy is considered harmful and dangerous industry VCD and DVD original makers and film industry. This ad is designed to raise public awareness in preventing trafficking and piracy industry develops VCD / DVD original.

KEGIATAN MEDIA RELATIONS DEPARTEMEN PENDIDIKAN NASIONAL DALAM SOSIALISASI UJIAN AKHIR NASIONAL

Damayanti, Novita, Santoso, Prasetya Yoga

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

A Media relation is the important part of the public relations in Indonesia government department of education. UAN is the sensitive issue that government needs public relations to work with journalist. Press conference, press visit, press gathering, briefing press, and media center are the activities of Media relations in national departemen of education.

HUBUNGAN MEDIA WEBSITE PT. GARUDA INDONESIA DENGAN MINAT CALON PENUMPANG ROUTE JAKARTA-AMSTERDAM

Maulana, Indra

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Garuda Indonesia is the flag carrier airline Indonesia. Reopening route Jakarta-Amsterdam is the international news route Garuda Indonesia with airbus A 333-200. Promotion for that new route using many media include website. Website Garuda Indonesia is interactive media that give the user or browser can find the information anytime and anywhere. Website is fast, no space limitations, allows you to accodate the receiver-driven nature of information-economy communication, and opens the opportunity to engage in one-to-one communication and marketing. This research focusing the correlation between website Garuda Indonesia with buying interest.

ANALISIS FRAMING PEMBERITAAN KASUS SEPUTAR KEMACETAN LALU LINTAS DKI JAKARTA DI MEDIA ONLINE KOMPAS.COM

Giarwanto, Achmad Rizki

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Congestion in Jakarta, as has been the hallmark in the nation’s capital. Congestion is a situation or circumstance stagnated or even cessation of traffic caused by the large number of vehicles exceeding the capacity of the road. Congestion happens in many big cities, especially who do not have good public transportation or inadequate or unbalanced also need roads to population density, such as Jakarta. The problem of traffic jams daily in Jakarta.Cause of traffic jams occur due to several reasons: soaring private vehicle, unmet housing sector in the devel-opment of the capital, Jakarta’s population density, there was a flood thus slowing the vehicle, no road repairs, public transit riders and the behavior of motorists that are not orderly.The focus of discussion in this study is on the news about the case of traffic congestion in Jakarta online media Kompas.com period in March 2011. Cases around the traffic jams of Jakarta is reporting that attracted public attention, especially Jakarta residents.The research problem is to know how the media frame the news online KOMPAS.com case about a traffic jam of Jakarta in March 2011 period. The paradigm of this research using a constructivist approach. Constructivist paradigm of looking at the reality of social life is not a natural reality, but the result of the construction.This type of research is descriptive qualitative research method of framing analysis model of Robert N. Entman. With the Robert N. Entman researchers can figure out how Kompas.com online media construct reality of news surrounding the case of a traffic jam of Jakarta, which is so much a polemic that appears related to the efforts and policies of the government in breaking down the traffic congestion in Jakarta.The results of the research can be framing device models Robert N. Entman on the news about the case surround-ing the traffic congestion in Jakarta Kompas.com online media is that the frame Kompas.com further highlight the various efforts undertaken provincial government (provincial government) to address congestion Jakarta Jakarta still seems yet to bear fruit. Various provincial efforts to tackle traffic congestion in Jakarta in Jakarta, namely, restricting private vehicles, implementing ERP (the pay), limiting hours of truck operation, the construction of non-toll highways, and implement the system TOD (transit oriented development) are always taken into consider-ation for the provincial government of DKI Jakarta to parse traffic congestion in Jakarta