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WACANA, Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles by issue : Vol 10, No 4 (2011)
11
Articles
CITA RASA TEH BOTOL SOSRO TERCERMIN PADA PROMOSI PENJUALANNYA

Bayquni, Bayquni

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Companies must have a marketing strategy to promote or market a product, in order to attract the attention of consumers. One strategy used by companies in marketing their products, through advertising. Advertising is the most effective marketing medium. Advertising can drive purchasing decisions. Therefore the content of advertisements should be clear and understandable to consumers. An advertisement should be able to represent the product being advertised .. Effective advertising can influence buying decisions. This means that advertising has become a marketing tool to assist in establishing effective communication between the company and its customers to penetrate the increasingly fierce market competition.In the effect between advertising and sales promotion with this then, can drive the purchase decision, need to do a variety of efforts to create a strategy to create customer satisfaction by analyzing the needs and desires of consumers to the products on offer. With this strategy by presenting the companys thinking about a different product with other products, as well as having a high quality to strengthen its position in promoting a product, then the consumer makes such products as the main option.Many options that are promoted or beverage products offered through advertising by introducing the benefits of the drink product. With so many choices beverage products, increasing competition that drives the purchase decision in determining the sales promotion of such products. One of the beverage products that have achieved market share, The Botol Sosro issued by PT. SINAR SOSRO.

TANGGAPAN MASYARAKAT TERHADAP “FENOMENA COURTESSY OF YOUTUBE”

Andriani, Fizzy

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

TANGGAPAN MASYARAKAT TERHADAP “FENOMENA COURTESSY OF YOUTUBE”

SELERA BUDAYA DAN PRAKTEK KONSUMSI DALAM BINGKAI PEMIKIRAN PIERRE BOURDIEU

Murwani, Endah

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

SELERA BUDAYA DAN PRAKTEK KONSUMSI DALAM BINGKAI PEMIKIRAN PIERRE BOURDIEU

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA

Santoso, Prasetya Yoga

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA

DESA KEPURUAN KLATEN TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA

Gunadi, YS

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

DESA KEPURUAN KLATEN  TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA

KEMERDEKAAN MENYAMPAIKAN PENDAPAT DI MUKA UMUM (TINJAUAN POLITIK HUKUM)

Abdikoro, HM

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

KEMERDEKAAN MENYAMPAIKAN PENDAPAT DI MUKA UMUM (TINJAUAN POLITIK HUKUM)

ANALISIS SEMIOTIKA IKLAN POLITIK PILPRES 2009

Damayanti, Novita

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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ANALISIS SEMIOTIKA IKLAN POLITIK PILPRES 2009

IDEOLOGI GENDER DIBALIK WACANA KETERWAKILAN PEREMPUAN PADA LEMBAGA LEGISLATIF (ANALISIS WACANA KRITIS TERHADAP RUBRIK SWARA DALAM SURAT KABAR HARIAN KOMPAS)

Wardhani, Sally Astuti

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

IDEOLOGI GENDER DIBALIK WACANA KETERWAKILAN PEREMPUAN PADA LEMBAGA LEGISLATIF (ANALISIS WACANA KRITIS TERHADAP RUBRIK SWARA DALAM SURAT KABAR HARIAN KOMPAS)

DON’T HATE ME CAUSE I’M BEATIFUL: MANAJEMEN KESAN DALAM FACEBOOK

Prasasti, Ratih, Saputro, Dio Herman, Wulandari, Siti

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

DON’T HATE ME CAUSE I’M BEATIFUL: MANAJEMEN KESAN DALAM FACEBOOK 

EMPAT CARA PROMOSI LEWAT PROGRAM HUBUNGAN MASYARAKAT

Ardhoyo, TE

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

EMPAT CARA PROMOSI LEWAT PROGRAM HUBUNGAN MASYARAKAT