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Jurnal Manajemen Pemasaran
Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.
Articles by issue : Vol 9, No 2 (2015): OKTOBER 2015
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Articles
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ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN

Japarianto, Edwin

Jurnal Manajemen Pemasaran Vol 9, No 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.

KUALITAS LAYANAN DAN KEPUASAN KONSUMEN: PERSEPSI MASYARAKAT SURABAYA TERHADAP RESTORAN JEPANG DI KOTA SURABAYA

Kartika, Endo W.

Jurnal Manajemen Pemasaran Vol 9, No 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

The aim of the research is to identify the construct indicators for service quality based on the Japanese restaurants customer‚??s perspective in Surabaya, and explain the impact on service quality towards consumer satisfaction. A total of 100 people residing in Surabaya as respondents took part on the research using the DineSERV measurement by Stevens, Knutson, & Patton (1995). The analysis which are conducted consist of the Confirmatory Factor Analysis using SmartPLS 2.0 software, and Multiple Linear Regression using SPPS 23. The findings indicate that DineSERV can be applied as the construct indicators for service quality based on the people of Surabaya. Further result indicates that tangible and assurance dimension were positively but not significantly affect customer satisfaction; reliability and empathy were positively and significantly affect customer satisfaction; and responsiveness was negatively but not significantly affect customer satisfaction.

ANALISA FAKTOR YANG PENTING DARI DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) BAGI KONSUMEN DALAM MEMILIH HOTEL DI SITUS ONLINE TRAVEL AGENT (OTA)

Utami, Vania Karunia, Tanujaya, Daniel, Jokom, Regina

Jurnal Manajemen Pemasaran Vol 9, No 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

Online Travel Agent (OTA) is an e-commerce which facilitates its customers to buy various tourism products (e.g. hotel rooms). During hotel selection process on OTA, customers tend to look for information such as Electronic Word of Mouth (eWOM) or review. eWOM has 13 dimensions that were analyzed based on its importance. This research is conducted to find out which factors are important for customers when selecting a hotel on OTA. The research type is quantitative descriptive using exploratory factor analysis. The analysis showed that there are 3 important factors: content of review, source credibility, writing style and recommendation rating. Content of review is the most important factors among those 3 factors according to its contribution in hotel selection.

PENGUJIAN EFISIENSI PASAR DAN TINGKAT KONVERGENSI HARGA KOMODITAS KOPI ARABIKA DAN KOPI ROBUSTA (Studi Kasus pada Pasar Komoditas Berjangka di Indonesia)

Pertiwi, Dewi

Jurnal Manajemen Pemasaran Vol 9, No 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This purpose of this paper is to test the market efficiency and the level of price convergence in the Arabica coffee and Robusta coffee commodity markets, which traded on the Jakarta Futures Exchange (JFX). Unit root test such as Augmented Dickey-Fuller (ADF) and Philip-Perron (PP) evidence that futures and spot prices are stasionary. Johansen Cointegration Test and Error Correction Model (ECM) provide that the Arabica coffee and Robusta coffee commodity markets in Indonesia is an efficient market and contain the risk premium. The result indicate that the Arabica coffee and Robusta coffee commodity markets has a high level of price convergence. The implication, market participants or investors still choose to do hedging activities because the utility of futures contracts as a hedge has been effective.

ANALISA PENGARUH BRAND REJUVENATIONTERHADAP PEMBENTUKAN PURCHASE INTENTION DENGAN BRAND IMAGESEBAGAI VARIABEL INTERVENING PADA TEPUNG PREMIKS CHESA BOX PT. ISM BOGASARI FLOUR MILLS

Juliana, Juliana, Dharmayanti, Diah

Jurnal Manajemen Pemasaran Vol 9, No 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

Chesa Box Premix Flour is a product of consumer goods produced by PT. ISM Bogasari Flour Mills. In 2002, Chesa Box Premix Flour has been produced and sold in bulk, but in 2004 had to be discontinued because of the internal reason on the company. After more than ten years, in 2014 Chesa Box Premix Flour re-introduced to the market using the brand rejuvenation strategy. This research aims to analyze the relationship between brand rejuvenation, product innovation, and repositioning towards the formation of purchase intention on Chesa Box Premix Flour by using its brand image as an intervening variable. This causal research using questionnaires as a method and will be distributed to 110 respondents which is a sample of this research. The results showed that all of the variables involved in this study each have a significant impact as evidenced by the method of hypothesis testing t-test or reject the rejection of H0 if [T-stats] > T table that is equal to 1.96.