RELEVANCE : Journal of Management and Business
RELEVANCE Journal of Management and Business is an academic journal published by Department of Manajemen Bisnis Syariah, Faculty of Islamic Economics and Business, IAIN Surakarta. RELEVANCE Journal of Management dan Business aims to publish articles in the field of Islamic Management dan Business, including but not limited to research results, scientific studies and field cases.
Articles by issue : Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
5
Articles
Peran Digital Marketing dan Harga Kompetitif Terhadap Keputusan Berlangganan Indihome

Nurcahyo, Afan

RELEVANCE : Journal of Management and Business Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta

Show Abstract | Original Source | Check in Google Scholar

Abstract

This study aim to determine the role of digital marketing and competitive price to buying decision IndiHome Fiber PT Telekomunikasi Indonesia, Tbk. Datel Wonogiri.Research data was obtained by spreading questionnaires using interval scale by using sample of 100 respondents. This research uses sampling with aksidental sampling method and using multiple linear regression analysis technique. Partial test results indicate that the digital marketing has a significant effect on buying decision, competitive price has a significant effect on buying decision. For simultaneous test, the result shows that variable of digital marketing and competitive price together have significant effect to buying decision. Keywords: digital marketing, competitive price and buying decision

Perilaku Berbagi Pengetahuan dan Budaya Tim pada Kinerja Inovasi Pelayanan

Irhamna, Nadia

RELEVANCE : Journal of Management and Business Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta

Show Abstract | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis study aims to find out the direct influence of knowledge sharing behaviorand the team culture on the service innovation performance. This research uses three variables that are knowledge sharing behavior as an independent variable, team culture as a intervening variable and service innovation performance as a dependent variable. The research uses primary data that is processed using SPSS software. Population in this research is employees of PT. Pos Indonesia branch offices Surakarta, with criteria that have been determined by researchers. The measurements in this questionnaire use a scale of 1 up to 10 intervals and this study used a total of 80 respondents. The result of research indicates that: 1) Knowledge sharing behavior has a significant effect on team culture, 2) Knowledge sharing behavior has a significant effect on service innovation performance, 3) team culture has a significant effect on service innovation performance.  Keyword: service innovation performance, knowledge sharing behaviour, team culture.

Islamic Value Marketing dalam Keputusan Pembelian Konsumen Onlineshop

Putri, Afni Andita

RELEVANCE : Journal of Management and Business Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta

Show Abstract | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Peran Islamic value  marketing dalam Viral Marketing terhadap Keputusan Pembelian (Studi pada Onlineshop Nellcodoxshop Solo).Populasi dalam penelitian ini adalah konsumen dari Nellcodoxshop Solo. Teknik pengambilan sampel menggunakan teknik non probability sampling: purposive sampling, pengambilan sampel di ambil dari konsumen Nellcodoxshop yang sudah melakukan pembelian dengan total sampel 112 responden. Data dianalisis dengan menggunakan program SPSS fro Windows Release 20.0.Variabel dependen (Y) dari penelitian ini adalah Keputusan Pembelian. Variabel independen (X) dari penelitian ini adalah Viral Marketing dan variabel moderasi (Z) dari penelitian ini adalah Islamic value  marketing. Metode penelitian ini adalah penelitian kuantitatif. Untuk analisis data dengan menggunakan analisis regresi moderasi. Hasil penelitian menunjukkan bahwa: (1) Viral Marketing berpengaruh  terhadap Keputusan Pembelian pada konsumen Nellcodoxshop. (2) Islamic value  marketing mampu memoderasi hubungan antara Viral Marketing dan keputusan pembelian pada konsumen Nellcodoxahop

Efek Faktor Makroekonomi pada Harga Saham: Metode Regresi Panel

Sari, Ratna

RELEVANCE : Journal of Management and Business Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta

Show Abstract | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahuiPengaruh inflasi, Nilai tukar rupiah dan Suku bunga bank Indonesia terhadap harga saham (Studi PadaPerusahaan BUMN yang terdaftar di Jakarta Islamic Index Tahun 2012-2017). Jenis penelitian ini adalah penelitian kuantitatif.Teknik pengambilan sampel dengan purposive sampling. Data yang digunakan dalam penelitian ini berupa data Sekunder. Sampel dalam penelitian ini adalah 3 perusahaan BUMN yang terdaftar di JII pada tahun 2012-2017 yaitu PT. Gas Negara (PGAS), PT. Semen Indonesia (SMGR), PT. Telekomunikasi Indonesia (TLKM).Metode analisis data yang digunakan dalam penelitian ini adalah Vector Auto Regresion (VAR).Hasil penelitian ini menunjukkan bahwa variabel inflasi tidak berpengaruh terhadap harga saham PGAS dan harga saham TLKM. Namun inflasi berpengaruh terhadap harga saham SMGR yang berhubungan positif.Variabel kurs rupiah tidak berpengrauh terhadap harga saham perusahaan BUMN.Variabel BI rate juga tidak berpengaruh terhadap harga saham perusahaan BUMN.

Dinamika Abnormal Return Saham pada Perusahaan Terdaftar di BEI

Kirana, Ganisya

RELEVANCE : Journal of Management and Business Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business
Publisher : Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta

Show Abstract | Original Source | Check in Google Scholar

Abstract

AbstrakThe purpose of this research was to get empirical evidence about the effect of the issuance of islamic bonds (sukuk) and conventional bonds on the abnormal stock returns. The independent variables used are islamic bonds (sukuk) and conventional bonds. The dependent variable used in this study is the abnormal stock return in observations from 2008-2016.The population in this study are all issue islamic bonds (sukuk) and conventional bonds on the Indonesia stock exchange, those are 13 companies with criterias issuing islamic bond (sukuk) and conventional bonds, this obtained 30 samples used in this study. And the samples are the compaines listed during the period 2008-2014. The sampling is done by purposive sampling.The result showed based on multiple regression test for islmaic bonds (sukuk) and conventional bonds that positive affect the abnormal stock return  Keywords: Islamic bonds (sukuk) conventional bonds, and abnormal stock returns.