CAKRAWALA
Vol 12, No 2: Desember 2018

Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian White Coffe


Khasan, Umar



Article Info

Publish Date
05 Dec 2018

Abstract

The Goals of this research are analyze factors affect to purchase products White Coffee. Research was carried out in Hypermart Bangkalan. Sample was taken by  accidentl sampling method. Data were analyzed by qualitative diskriptif. The result of factors affect the purchase decision of White Coffee are culture.


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Journal Info

Abbrev

cakrawala

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Cakrawala is published twice a year in June and December. This journal encompasses original research articles, review articles, and short communications, including: 1. Government Issue 2. Ecomonic and Financial 3. Natural Resource and Technology, 4. Social ...