03 Dec 2018
Excessive energy consumption is the main cause of high emissions in our atmosphere, so that energy conservation remains a vital issue in combatting climate change. This research aimed to investigate determinant factors that supported conservation behaviour of green electronic products and non-subsidised petrol consumer. Energy conservation behaviour can be explained by two dimensions; psychological dimension, which is pro-environmental values and attitudes; and positional dimension, which is socioeconomic status. The research was conducted using social survey design by employing a combination of paper-based and online questionnaire. Involving 143 respondents, this research came into conclusion that key determinant factor which influenced energy conservation behaviour in household sector is external motivation or reducing household energy costs, so that it can be categorized as rational decision. Meanwhile in transportation sector, intrinsic motivation and pro-environmental values were important determinant factors that enticing energy consumption behaviour. Therefore, energy conservation behaviour in transportation sector is determined by internalfactors, so that it is mentioned as an idealistic decision.
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