Jurnal Communicate
Vol 2, No 1 (2018)

Survei Minat dan Kebutuhan Terhadap TV Berlangganan Di Jakarta


Ismail, Ervan



Article Info

Publish Date
23 Apr 2018

Abstract

This survey  research is expected to describe the Pay TV indt!Stry, its custom­ er profile in Jakarta in the form of audience segmentation and the programs required and enthused by viewers. The research method was sun.ey zeith sam­ ple of 2000 television owners  as respondents. The sanzpli11g  method in this1·esearch was Multistage Random Sampling from 5 (jive) out of6 OK/ Jakarta province area, excluding Thousand Islands Regency. Data collecting technique used was interview. There were only 228 respondents from 2000 samples wlztl subscribed Pa y TV The research result described the telei>isioll Iieteer profile i11Jakarta through segmentation  based on age, gender alld social en,nomytatu . An interesting  finding was the capability of Pay TV companies· marketing 11s factors to acquire more subscribers with a total percentage of 32.5%.  Tile mostinteresting  program category depends on Pay TV subscriber is entertainment.Motion western pictures became the most favorite program, follo<eed by other countries animation or cartoon category. Pay TV category in jakarta is domi­ llated by Satellite Pay TV.


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Journal Info

Abbrev

Jurnal_Communicate

Publisher

Subject

Languange, Linguistic, Communication & Media Other

Description

Jurnal Communicate (JC) is published duo-annually in June and December and aimed to provide research articles in order to have a significant implication to the world of communication. The Journal's primary objective is to bridge the gap between theory and practice in communication studies. Every ...