Aksa: Jurnal Desain Komunikasi Visual
Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual

Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta


Yunianto, Ipung Kurniawan



Article Info

Publish Date
31 May 2018

Abstract

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors awareness. Therefore, the design of destination branding is expected to increase visitors familiarity and also to add brand awareness of Dusun Dalem.


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Journal Info

Abbrev

aksa

Publisher

Subject

Arts and Humanities

Description

Aksa: Jurnal Desain Komunikasi Visual is a journal contains a collection of visual communication design articles, published by LP2M STSRD VISI. ISSN: 2615-1111 (online ...