Journal of Management and Business Review
Vol 15, No 2 (2018): Journal of Management and Business Review (2nd semester of 2018)

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KING TELUR ASIN


Fitriasshinta, Dita, Melinda, Tina



Article Info

Publish Date
13 Aug 2018

Abstract

Processed food from livestock products is common  in Indonesia. Besides meat, eggs can also be processed into a varian of dish and food. One of them is the result of egg processed innovation that has been existing for a long time is salted egg. Dity Global Nusantara is a company that produces and sells salted eggs with KING. It has been established since 2016, the company sells directly and cooperates through reseller. This research is doe in the purpose of finding out the influence of product quality and price on consumer satisfaction of  KING Salted Egg. This research uses quantitative method and multiple regression analysis model by involving KING Salted Egg consumer of  97 respondents as a sample then processed by using 23 SPSS. The result of this research that has been done states that product quality and price have positive influence  and significant on consumer satisfaction of KING Salted Egg.


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Journal Info

Abbrev

jmbr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related ...