Jurnal Pariwisata Pesona
Vol 3, No 1 (2018): Edisi Juni 2018

FORMULASI STRATEGI PENGEMBANGAN DESTINASI PARIWISATA DENGAN MENGGUNAKAN METODE ANALISIS SWOT: STUDI KASUS KAWASAN PECINAN KAPASAN SURABAYA


Adityaji, Rizki



Article Info

Publish Date
30 Jun 2018

Abstract

This study aims to find out the strategy to develop the Chinatown area of Kapasan Surabaya as tourism destination using the SWOT analysis tools. The strengths, weaknesses, opportunities and threats of Kapasan as one of the oldest tourism attraction in Surabaya will be analyzed comprehensively. From the study, it is expected to obtain strategic formula to develop the Chinatown area of Kapasan to be well known tourist attraction by local and international visitors.


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Journal Info

Abbrev

jpp

Publisher

Subject

Social Sciences

Description

Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. ...