12 Mar 2012
: The focus of this study is the linking of consumer perception on store image attributes to consumer interest of Hypermarket. Using convenience sampling method with 140 respondents, the findings show how modern retailers such as Hypermart, Carrefour, and Giant act to compete each other and which strategy they should be develop. Modern retailers need to identify the unique service with a bundle of value that strengthening their positoning. The researcher also suggests that would be better for modern retailers create certain store attributes different from others to obtain consumer interest, because nowadays they facing the dynamic competition in turbulent market.
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