Jurnal Manajemen
##issue.vol## 13, ##issue.no## 3 (2009)

PENGARUH MOTIVASI, DAN PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HINO PADA CV THAMRIN BERSAUDARA DI PALEMBANG


Dewi Ceria, Ronnie Resdianto Masman



Article Info

Publish Date
12 Mar 2012

Abstract

The goal of this experiment is to know the contribution of motivation, and perception, to consumer purchase’s decision of car Hino in CV Thamrin Bersaudara,Palembang. Sample are chosen using purposive sampling. And data is analysed by multiple regression. The result of this research is known that that showed that motivation, perception, and consumer’s attitude influence Hino purchasing with positively and significantly through purchasing decision. The benefit oh this research is used as a source of information for increasing sales of Hino in CV Thamrin,Palembang.


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Original Source : http://journal.tarumanagara.ac.id/index.php/em/article/view/890
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