12 Mar 2012
The objective of this research is to find out the response of customers about store image and the dominant demension, which can make effect the customers to choice Matahari Departement Store retail. The isntrument used in collecting the data were questionnaires which are distributed to 300 customers as sample in 10 locations. By using mean and factor analysis with SPSS program version 12, this research reveald that they agree with the about demensions of store image. There are 7 dominant variables of store image dimensions which give on effect to customers to choice Matahari Departemen Store retail. The result of this research need to obtain attention from related stakeholders because in general customers require a condusive and good store image, that can effect them to came again to the retail store.
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