Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto
Vol 20, No 2 (2018): AGRITECH

STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA


Pujiharto, Pujiharto, Wahyuni, Sri



Article Info

Publish Date
29 Jan 2019

Abstract

The purpose of this study was to: analyze vegetable marketing strategies carried out by highland vegetable farmers; and analyze what factors influence the marketing strategy implemented by highland vegetable farmers. This research includes descriptive-quantitative research. The research location was carried out purposively in the Batur Sub District of Banjarnegara District. Data retrieval is done through surveys, observations and interviews using questionnaires. The unit of analysis was the farmer who planted the main highland vegetable plants in the study area (potatoes, cabbage, carrots). Data analysis was carried out in a quantitative descriptive manner with a Likert scale on the data of mastering marketing strategies. The strategy undertaken by highland vegetable farmers in product marketing on price, product, distribution and promotion indicators is low. 


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Journal Info

Abbrev

AGRITECH

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

AGRITECH merupakan media komunikasi dan informasi ilmiah bidang pertanian dalam arti luas. Berisi hasil-hasil penelitian, ulasan (feature) ataupun informasi lain yang bersifat inovatif-produktif. Jurnal Agritech diterbitkan setahun dua kali : Juni dan Desember. Redaksi menerima tulisan dari para ...