MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Vol 7, No 2 (2012): Manajemen IKM

Kelayakan Usaha Budi Daya Rumput Laut Kappaphycus Alvarezii dengan Metode Longline dan Strategi Pengembangannya di Perairan Karimunjawa

Setyaningsih, Heryati (Unknown)
Sumantadinata, Komar (Unknown)
Palupi, Nurheni Sri (Unknown)



Article Info

Publish Date
22 Nov 2012

Abstract

The most widely cultivated seaweed in aquatic Karimunjawa is Kappaphycus alvarezii, because low venture capital, high market demand, low-cost production technology, production cycle is short, post-harvest handling is easy, and simple as well as market share is still open. This study aims to (1) Evaluate the feasibility of seaweed cultivation; (2) Identify factors that influence internal and external business seaweed cultivation; (3) Develop appropriate strategies in business development efforts to the cultivation of seaweed. Financial data were analyzed according to the criteria value NPV, B/C ratio, IRR, PBP, and BEP. Identification of environmental factors was evaluated by IFE dan EFE matrix, mapped to the IE matrix to view the company´s position. Strategy formulation with SWOT and QSP matrix. The result of feasibility analysis showed that seaweed cultivation efforts with longline method financially profitable and feasible. This was indicated by a positive NPV value of 30.81 million rupiah; B/C ratio (2.69), IRR (47.58%); PBP 1.61 years; BEP 13.23 million rupiah or sales of 1,474 kg of dried seaweed. With a total score value of the internal-external matrix of 2.52 and 2.83. The combination of these two values indicates that the position of the business lies in V cells or growth strategies. The most appropriate strategies are the empowerment of members and business groups to increase their business, and increased cultivation of technical skills for the improvement of product quality. These three strategies can be implemented simultaneously as mutually supporting one another.

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Journal Info

Abbrev

jurnalmpi

Publisher

Subject

Industrial & Manufacturing Engineering

Description

Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti ...