IJISTECH (International Journal Of Information System & Technology)
Vol 2, No 1 (2018): November

The Online Marketing Strategic Planning for Jember Coffee SMEs


Juwita, Oktalia, Arifin, Fajrin Nurman, Dewi, Fitriyana



Article Info

Publish Date
30 Nov 2018

Abstract

Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing coffee products. The research method is done by observation and interview to get primary and secondary data. After the data obtained, analyzed the current condition using SWOT analysis and then followed by strategy mapping using SOSTAC method. From the analysis that has been done, needed a website for the directory to introduce SMEs engaged in the production and sale of coffee in Besuki Raya area.


Copyrights © 2018







Original Source : http://ijistech.org/ijistech/index.php/ijistech/article/view/15
Google Scholar : Check in googleschoolar

Journal Info

Abbrev

ijistech

Publisher

Subject

Computer Science & IT

Description

IJISTECH (International Journal Of Information System & Technology) is published with both online and print versions. The journal covers the frontier issues in the computer science and their applications in business, industry and other subjects. The computer science is a branch of engineering ...