Jurnal Manajemen dan Agribisnis
Vol 8, No 1 (2011): Vol. 8 No. 1 Maret 2011

ANALISIS KEPUASAN RUMAH TANGGA PENERIMA MANFAAT RASKIN DI DKI JAKARTA

Andrida, Rini (Unknown)
Djohar, Setiadi (Unknown)
Fahmi, Idqan (Unknown)



Article Info

Publish Date
08 Sep 2011

Abstract

Aiming to investigate the satisfaction level of household beneficiaries towards Raskin Program, the study attempts to determine the gap between households’ expectation and Raskin Program perfor­mance of each satisfaction attribute. By collecting data from 125 respondents of legal beneficiaries, the primary data is processed using descriptive and survey method through questionnaires and interviews and gathered using convenience sampling (non probability sampling). The objectives of the study are to: (1) analyze household’s perception and satisfaction index of Raskin Program; (2) analyze factors that influence household’s satisfaction towards Raskin Program; (3) analyze the official perception of Raskin Program performance; (4) analyze the gap between households’ expectation and Raskin Pro­gram performance; and (5) formulate strategy to increase Raskin Program effectiveness.The study has shown significant contribution of all dimensions in influencing customer satisfaction. The application of Gap Analysis has revealed the fact that there is a significant gap in tangible dimension, with reli­ability dimension is having the largest contribution, sequentially followed by tangible, responsiveness, assurance and empathy dimension with the least contribution. This implies that the priority of factors to be improved is also.   Keywords: Raskin, Household beneficiaries Satisfaction, Effectiveness, Gap Analysis, and Customer Satisfaction Index.

Copyrights © 2011






Journal Info

Abbrev

jmagr

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...