Dinamika Keuangan Dan Perbankan
Vol 3, No 2 (2011): Vol. 3 No. 2 Nopember 2011

FENOMENOLOGI IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY SEBAGAI REALITA STRATEGI PERUSAHAAN STUDY KASUS PADA PT APAC INTI CORPORA BAWEN SEMARANG

Oktaviani, Rachmawati Meita (Unknown)



Article Info

Publish Date
26 Jun 2012

Abstract

The research was conducted aiming to get a picture of reality the implementation of CSRprograms. This study is based on the phenomenological approach to qualitative descriptivemodels. Data was collected through observation, interviews and documentation used to haverevealed the details of the implementation of CSR undertaken as part of corporate strategy.Object of research conducted at PT APAC INTI Corpora, especially in Leghal and PublicRelations Division. Impression Management Theory, Stakeholder Theory and Legitimacy Theoryis used as a mirror to see the picture of the implementation of CSR in this study.Conclusions of this study, the company has been carrying out CSR programs. ImplementedCSR programs have been integrated with corporate strategy in the form of Plan, Do, Check whichrelies on the slogan "TRUSTED IN GLOBAL PLAYER IN TEXTILE".Key words: Phenomenology Analysis, Corporate Social Responsibility, Corporate Strategy,Impression Management Theory, Stakeholder Theory Legitimacy Theory

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