urnal Interaksi: Jurnal Ilmu Komunikasi
Vol 1, No 1 (2017): Interaksi "Jurnal Ilmu Komunikasi"

ANALISIS SEMIOTIKA BILLBOARD PASANGAN CALON WALIKOTA DAN WAKIL WALIKOTA MEDAN 2015

Lubis, Faizal Hamzah ( Universitas Muhammadiyah Sumatera Utara )



Article Info

Publish Date
30 Mar 2017

Abstract

Billboard is the outdoor media or alternative media for political campaign ads that can provide stimulation stimulation directly to public audiences through visual settings such as the display color, images. This research is qualitative research, research on the subject of semiotic studies on Billboard is the election of candidates for Mayor and Deputy Mayor of Medan on December 9, 2015. At the level of meaning denotatif semiology of Roland Barthes generally use a photo of candidate, political jargon, abbreviations name and serial number of the pairs of candidates and when it reached the level of meaning connotative pair of candidates using a communication strategy approach with the use of a mark that gives its own meaning and influence the framework of Billboard readers as well as at the level of the meaning of the myth using ideology is believed to be proving the dominant values prevailing during the campaign period, to choose easier to remember a couple of candidates as well as the figure of the ideal leader who could be elected as Mayor and Deputy Mayor of Medan in 2015. Keywords: Billboard, Semiotics, Roland Barthes, Mayor, Deputy Mayo

Copyrights © 2017






Journal Info

Abbrev

interaksi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Interaksi: Jurnal Ilmu Komunikasi, diterbitkan oleh Universitas Muhammadiyah Sumatera Utara (UMSU) bekerjasama dengan Asosiasi Pendidikan Ilmu Komunikasi Perguruan Tinggi Muhammadiyah (APIK PTM) yang terbit dua kali dalam setahun pada bulan Januari dan Juli. Terbit pertama kali pada bulan ...