Journal of Indonesian Economy and Business
Vol 22, No 4 (2007): October


Ciptono, Wakhid Slamet (Unknown)

Article Info

Publish Date
10 Oct 2008


There is nothing permanent except change” (Greek Philosopher Heraclitus, 500 B.C.). In today’s truly global economy and global climate change, all organizations find themselves part of the era of dynamics change—change is the only constant in today’s technology-driven world. Change can be an opportunity as well as danger:” Rapid change means rapid obsolescence of one’s skills and competencies, unless champion efforts are made to update and maintain them through change management.” The purpose of change management (champions of change) is to help leaders learn how to change not only an organization’s strategy, structure, and operations; but also the perceptions, expectations, the thinking and behavior, and performance of people (elite and grass-root society)—and to change all these elements in ways that keep them focused and consistent (Nadler, 1998). Today’s organization leaders attest to its success through re-code their change DNA. Immensely valuable to managers at all levels, Rhenald Kasali, provides the practical advice and real-life examples that can help people become effective leaders of organizational change or reformation (solution-based leadership) through his book “Re- Code Your Change DNA. DNA, the useful acronym for Deoxyribo Nucleic Acid, is the “code” used within cells to form proteins. It is a living organism’s basic building block; such as, it controls biological destiny. Key to an organization’s operating destiny is its organizational DNA— the structural, management, and operating protocols that exist within the organizations (both public and business). For most utilities, their DNA developed over several decades in a predictable regulatory environment, with low turnover of key leaders and a continuing pattern of promotion from within. In recent years, market dynamics caused and influx of new management talent into the industry, bringing new thinking, behaviors, and values. Recoding an organization’s change DNA to adapt to a differently defined and structured market can increase institutional agility, accelerate readiness for external change (adaptability), and enable sustained the alignment of financial leadership (Spiegel et al., 2005). Kasali describes together the conceptual or theory and the contextual or reality and practice—whether the challenge is renewal of fundamental change or reformation, his book delivers real life depictions that will help those who invest the time to change successfully. Kasali’s descriptions of the practices re-code your change DNA is not without its minor flaws. He seems to have trouble in measuring the key performance indicators more generalizability and rigorous after recoding our change DNA (how to measure the thinking and behavior changes’ indicator), leaving the reader a bit confused. But there is more to praise than criticize in this excellent book. All in all, Re-Code Your Change DNA is a solid description of the organizational change management, its benefits, and how it can be effectively deployed. The author knows the subject matter and communicates it effectively and well. Readers will have to attune to the author’s views on the organizational change management while reading this book

Copyrights © 2007

Journal Info




Economics, Econometrics & Finance


Journal of Indonesian Economy and Business (JIEB) is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international ...