Manajemen dan Pemasaran Jasa
Vol 11, No 1 (2018): Maret

PERAN MEDIASI E-SATISFACTION DAN E-TRUST TERHADAP E-LOYALTY

Asih, Rayi Retno Dwi (Unknown)
Pratomo, Luki Adiati (Unknown)



Article Info

Publish Date
28 Mar 2018

Abstract

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very important. The purpose of this paper is to focus on female online clothing shoppers and to examine the mediating of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. The number  of respondents is 196 persons who have online clothing shopping experience in Jakarta. The structural equation modeling was performed to analyze the measurement and structural models. The results show that both Online Satisfaction and Online Security are positively associated with e-trust, whereas web design is not. Furthermore, Online Satisfaction turns positively influence e-loyalty for female online clothing shoppers.

Copyrights © 2018






Journal Info

Abbrev

jasa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and ...